LEAD GENERATION BY INNOVATION
Inbound digital marketing methodologies that generate high-converting leads.
Performance-driven inbound lead generation services in Melbourne
Activate performance-driven lead generation campaigns as part of your digital marketing to enhance your customers’ online experience. We’re shifting the focus of organisations across Australia, to concentrate on bringing in leads that are likely to convert into real customers, and moving marketing teams away from a campaign-driven mindset that isn’t built with the end goal of revenue in mind.
Through affordable lead generation methods that bring prospects to you – and don’t disrupt their lives through low-value content – we’re able to generate effective traffic that performs. From a business perspective, your sales-qualified leads are far more likely to generate real revenue for your organisation, saving your marketing team’s time and boosting productivity.GET A FREE QUOTE
Australia’s leading automation, innovation & digital marketing agency
Many growing teams in Melbourne and across Australia don’t have the tools or infrastructures to build high-powered lead generating environments. Impressive uses innovative technologies and exclusive data insights to segment audiences and automate your communications with relevant users, to deliver a more personalised online experience, encourage repeat customers and reduce leakages from the sales funnel.
Intelligent automated marketing improves CRO for organisations by delivering a high-quality, high-relevance online experience to your audience. The state-of-the-art technologies and platforms utilised by Impressive, such as HubSpot and Klaviyo, help us to execute your multi-channel approach in one place and gather insights that drive the real-time optimisation of your campaigns.BOOK A FREE STRATEGY SESSION
IMPRESSIVE VS OTHER LEAD AGENCIES
As an award-winning lead generation agency in Melbourne, we are dedicated to presenting a holistic approach to achieving your business goals. Our success is driven by industry-proven methodologies for generating significant leads. We don’t just look at one aspect of your business – we look at the whole picture and determine a holistic approach to maximise your ROI.
WE MERGE TECHNOLOGY AND CREATIVITY TO CREATE DISRUPTIVE STRATEGIES
We use machine learning tools and analytics to provide accurate data about your target market, build robust insights into a highly targeted campaign and drive more leads to your business. When it comes to strategy execution, we don’t hesitate to go all out. Our team of SEO, SEM, CRM and content specialists will develop compelling landing pages, blog posts and email sequences to convert your audiences into leads and drive the best ROI for your business.
End-to-end eCommerce strategies
The new digital economy calls for omnichannel lead generation strategies that encompass an intelligent mix of relevant platforms, to deliver multiple touchpoints that drive consumers further down the sales funnel. When you partner with Impressive lead generation services, your marketing team is empowered by our in-house team of Melbourne and Sydney specialists in a range of digital disciplines.
That means our optimisation team works closely with our SEO content writers, senior strategists and email marketing experts to deliver end-to-end campaigns that lead to the results you want. Through paid ads, landing pages, EDMs and a high-conversion site, we’ll work with you to build the environment that drives sales. There’s no need to employ additional experts for your team – just extend lead generation to us and our experienced specialists plug straight into your team.
Generate prospects by optimising the sales journey at every step of the way. We create tailored search strategies based around your goals to generate maximum revenue for your organisation. Impressive’s SEO services are comprehensive, so you rely on us no matter what type of SEO strategy you’re looking to execute.GET A FREE QUOTE
Lead generating SEO services
Generate prospects by optimising the sales journey at every step of the way. We create tailored search strategies based around your goals to generate maximum revenue for your organisation.
Free SEO audit
We’re currently offering free SEO audits with our senior specialists, to analyse your current online presence and that of your competitors, to develop a results-driven strategy.
Become hyper-relevant to nearby prospects using proven local SEO strategies, to engage quality leads at the right time in the buyers’ cycle.
Internationalise your digital presence with a global SEO strategy that targets the countries and languages relevant to your organisation.
Optimise your complex website with an enterprise SEO strategy built by some of the industry’s most experienced search technicians.
Deliver a better mobile experience to some of your most valuable leads with a mobile-first search strategy.
Boost your visibility in one of the most popular search engines, YouTube, with video SEO that’s designed to turn your audience into real customers.
Unlock new streams of revenue without investing in in-house talent or training, using our white label SEO services.
Make use of our best-in-class copywriters, to connect with your customers through high-value content that’s optimised for search engines.
If you’ve been hit by a Google penalty and are struggling to get back on-track, we know how to help you recover.
An integrated campaign propelled this tech giant to new heights, exploding traffic and revenue
increase in online revenue in five months.
increase in traffic
increase in conversion rates
Sydney Tools Case Study
WE HAMMERED AWAY TO HELP SYDNEY TOOLS ACHIEVE – AND EXCEED – THEIR ORGANIC TRAFFIC & SALES GOALS
increase in organic revenue
increase in completed online transactions
increase in page 1 rankings
WITH AN EXPERT STRATEGY AND BRILLIANTLY EXECUTED CAMPAIGN – SUCCESS IS JUST PART OF THE FURNITURE.
increase in revenue
increase in sessions
increase in new users
BREAKING THROUGH THE POW WITH AN EXPERT MULTI-CHANNEL STRATEGY TO INCREASE PAGE 1 RANKINGS BY 89%
increase in eCommerce revenue
increase in non-brand clicks
increase in page 1 rankings
AN SEO DRIVEN CAMPAIGN THAT MADE BIG WAVES IN A PREVIOUSLY UNEXPLORED LANDSCAPE – DURING A PANDEMIC.
increase in keyword rankings
increase in organic sessions
increase in non-brand impressions
WE TOOK THE WHEEL AND STEERED SUNYEE BACK ON COURSE
increase in organic traffic
increase in page one keywords
increase in transactions
Switching to a full-funnel strategy led to record-breaking revenue months for this home improvement chain.
increase in in-store revenue
increase in total store visits
increase in total engagements
SEO SERVICES TO BOOST TRAFFIC & CONVERSION
Our in-house technicians design custom SEO services inline with your goals and your organisation’s growth. So, whether you want to unlock new pools of worldwide customers or enhance your local online presence, we focus on services relevant to you.
We’re Australia’s local SEO company with the bigger picture in mind. Nail your local strategy and watch the booming effect it has on your entire business.
Start building a worldwide presence by targeting the countries and languages you want to go after; maximise your potential with international SEO.
Transform your eCommerce site into a conversion machine with eCommerce SEO services from Impressive.
Enterprises with large, complex websites need a scalable, ongoing SEO strategy that focuses on site structure, quality content and other key elements.
Deliver a mobile-first experience to attract your on-the-go users and dramatically boost your conversion rate.
Build a competitive presence on YouTube through data collected exclusively for video SEO, to drive success in the digital industry’s essential platform.
Unlock a new stream of revenue by offering your own clients a brand-new service. Our reseller services guarantee quality SEO, sold under your own branding.
Our best-in-class content writers create copy for search engines and your audience, to create memorable connections and drive sales.
Through powerful, integrated inbound marketing, organisations can generate high-quality leads that are likely to convert into paying customers.
If you’ve been hit by a Google penalty, our in-house technicians have the expertise to help you recover quickly – so you can get back on-track.
Proven Shopify SEO strategies, tailored to your goals. We focus on clear, consistent techniques for ambitious brands that want to pioneer their space.
Optimise your Magento site for users and search engines, to maximise your sales throughout the year and watch your growth soar.
Dominate an overcrowded space with proven, tailored optimisation techniques for your WooCommerce site.
Lead Generation Services FAQs
Lead generation is the process of acquiring contact information about your company’s prospective customers. That means targeting those that have shown an interest in your company or the services you offer – rather than just reaching out to cold prospects.
For example, if someone answered a survey you created or downloaded your latest informative eBook, this demonstrates that they might be interested in a phone call with you and that they could be converted into a customer. This is what we class as a lead.
To put it into simple terms, lead generation is all about finding unique ways to attract people to your business so that you can sell your products or services to them. In digital marketing, this could involve creating unmissable pieces of content that spark interest in your company. It’s one stage of your marketing funnel and is intended to instil a sense of trust in a potential customer to help nudge them even further down the funnel.
An ideal 3-in-1 solution, lead generation strategies are effective in boosting your website traffic, conversion rates and SEO simultaneously!
Lead generation helps you get more organic traffic from search engines, allowing you to reach new audiences and encouraging them to click through to your website. You can utilise various lead generation tactics to achieve this objective, such as implementing email marketing campaigns, running ads on social media channels or creating relevant content for the target audience.
Nowadays, digital marketing has to be tailored to each unique business and industry. A campaign that works for one business may not necessarily work for the other. That’s why lead generation for B2B campaigns should have different aspects than that of B2C campaigns. Let’s take a look at what we mean.
The sales cycle
Appealing to businesses can be more complex than appealing to consumers, in that more points of contact and information are usually required. This tends to make the sales cycle longer for B2B lead generation, where businesses need that extra push to commit to expensive or important contracts.
Finding your audience
Businesses and individuals hang out in different places on social media. This influences where your lead generation efforts should be focused; think LinkedIn for B2B and Facebook for B2C as a general rule, though this isn’t always what’s best.
The most effective lead generation campaigns take a multi-channel approach. The actual number of channels you need depends on a few factors and varies between campaigns. Channels could be emails, social media or whatever your customers are interacting with. There are a few questions to ask yourself before determining the channels that will best work for your campaign:
- What do I want to achieve from the campaign – and how will this be measured?
- Who is my audience?
- How will I utilise inbound marketing and what content will you create?
- What would I class as a “lead” and how qualified does one have to be to be passed over to the sales team?
Deliver your message using a tailored strategy to ensure it ends up in front of the right eyes and attracts those interested in your business. Nurturing customers along the sales journey is all about showing them a little love on multiple channels, not just one.
Lead generation forms are used to capture user’s data, in order to potentially offer them a service, product or consultation. Marketers send users to a form using email marketing, social media, search engine optimisation or other channels, and the form should be designed to convert as much traffic as you can.
When combined together, SEO and lead generation are two powerful strategies that present a lot of potential for your business. SEO helps your website rank for relevant keywords, which allows your target audience to discover your content through organic search results. This is an opportunity to convert a website visitor into a lead that generates sales for your business.
To achieve this objective, we implement the following SEO practices for efficient lead generation:
- Keyword research
- On-page optimisation
- Creating content clusters
Learn more about the available SEO services at Impressive and how our SEO specialists can bring up your website ranking on search engines.
As a responsible digital marketing agency, we cannot guarantee a set number of leads for our clients. In fact, if an agency is making promises like this – run the other way!
One thing we can guarantee is that you’ll have some of Australia’s best digital marketing experts working on your strategy and that we know the optimal ways to execute one. We won’t stop until we achieve a good ROI for every single one of our clients and we’re proud of the results we’ve got so far.
The target number of leads will depend on factors such as your industry, average order value, sales cycle length, conversion rate and more. When you first come on-board with Impressive, you’ll speak to a strategist who will explain what we’ll do to reach your goals and will be available for any questions you have throughout the duration of your campaign.
We prioritise quality of leads over quantity. While some agencies might promise endless amounts of leads, it’s likely that the majority of the leads aren’t qualified and will not actually become a customer. Such a situation is a huge time-waster for companies, as the sales team has to call people that have no interest in buying from you.
The Impressive team uses proven tactics to improve lead quality. We do this by focusing on things such as:
- Focusing on your ideal buyer persona
- Capturing vital pieces of information in forms that further qualifies a lead
- Using automation software to track potential buyers’ journeys and their intentions
- Using data to drive every campaign
- Properly nurturing leads
- Ensuring all content is informative and comprehensive, so leads understand your business is a good match for them
- Understanding the dynamics of different industries and tailoring lead generation efforts to each one
A quality lead is defined differently by different businesses. Lead quality is a measurement we use to predict how likely it is that a lead will convert into a customer. The products you sell will affect how we measure lead quality for your particular campaign, but there are a few ways we identify a quality lead.
Some examples that might signify a quality lead include:
- They download your content (whitepapers, eBooks, etc.)
- They fill out forms on your site to request to be contacted
- They call your sales team
- They open your emails
- They browse multiple web pages on your site (this can be tracked in Google Analytics)
In digital marketing, someone that is analysed as being more likely to become a customer is known as a marketing qualified lead (MQL). We’ll take the time to find out the type of buyer you want to contact your company (including their demographics, behaviours and activities) to nurture more MQLs.
The cost of hiring a lead generation company varies so widely, it’s impossible to put a tag on it. Companies will generally charge a fee for the execution of your campaign, as well as a management fee. You’ll also have to pay for clicks and leads, the price of which varies depending on your campaign. Speak to Impressive for a quote for your unique brand.
Lead generation is actually an effective way to support and improve the performance of your other marketing campaigns. The insights that you get from lead generation help inform your next strategies. In addition, you can also take advantage of lead generation to convert your existing leads into customers.