RECOVER FROM YOUR GOOGLE PENALTY
If you’ve been hit by a Google penalty, we can get you back on track.
ENHANCE YOUR PERFORMANCE WITH OUR GOOGLE PENALTY RECOVERY SERVICE
Marketing managers and business owners already know how much time and commitment it takes to boost rankings, enhance online visibility and generate sales. But what happens when those rankings plummet and suddenly your results aren’t as strong as they were before? You may have been hit by a Google keyword penalty and to turn things back around takes the support of specialists in the search field.
Google has implemented webmaster guidelines that help the search giant find, index and rank websites. If it thinks your site is showing signs of deceptive or manipulative behaviour, it will penalise you, and your organisation will feel the impact in terms of visitors and sales. If your team has noticed declining results recently, you may need a Google penalty analysis from our in-house technicians that can determine where you went wrong and create an efficient plan to put things right and boost your performance – taking you one step closer to your goals.
HOW CAN Impressive HELP?
We’re unlike other Google penalty removal agencies. When we partner with organisations, our point of difference is that we provide education to carry with you. We’ll talk you through why you were inflicted with a Google penalty and what you need to do to ensure it never happens again. Let’s start with the difference between manual and algorithmic penalties.
Keeping up with more than 550 updates per year and complying with quality guidelines is essential, but is too much for most marketing teams to manage. Extending this responsibility to Impressive ensures you remain compliant, so your site can maintain its presence and authority.
TYPES OF GOOGLE PENALTIES
What is a Google penalty? Simply put, it is a blemish on a website’s rankings. Why does this matter to you? For one, you’ll lose your Google traffic (or at least part of it.) Secondly, you’ll lose your Google authority and trust, and you’ll need to work harder to gain it back.
There are two types of penalties given out by Google: manual and algorithmic penalties. When we partner with organisations, our point-of-difference is that we provide education to carry with you. We’ll talk you through why you were inflicted with a Google penalty and what you need to do to ensure it never happens again. Let’s start with the difference between manual and algorithmic penalties.
A manual Google penalty is carried out by a human reviewer. If you’ve been affected by this type of penalty, it means someone has manually audited your site and flagged you for failing to meet Google’s best practices. An algorithmic penalty, on the other hand, is automated. It occurs when Google releases a new algorithmic update and believes your site isn’t keeping up with the technology. Keeping up with more than 550 updates per year and complying with quality guidelines is essential, but is too much for most marketing teams to manage. Extending this responsibility to Impressive ensures you remain compliant, so your site can maintain its presence and authority.
GET MAXIMUM VALUE FROM A FREE GOOGLE PENALTY ANALYSIS
Google penalties can be disruptive – or even devastating – for organisations across Australia. Right now, we’re offering a free Google penalty assessment service to our partners, so we can fix whatever complication your site is having and work towards your long-term goals together.
Our complimentary assessments include an in-depth audit of your site to determine which penalty has been imposed. We then put together a high-level strategy to have the penalty removed and restore your site back to health, maintaining transparency throughout so you can be sure you won’t be affected again. Our team of SEO technicians will get to work on your online profile, to ensure your site isn’t over-optimised and you aren’t using any short-cuts or blackhat techniques.
WHAT MAKES US Impressive?
We’re your local SEO experts, servicing Perth, Sydney, Brisbane, Melbourne and beyond with our vast knowledge of best practice Google penalty recovery techniques. While acknowledging that every case is unique, our team of experts move beyond a traditional campaign to one that is specifically focused on optimising your content, link building, UX and more to ensure you’re not hit again.
For expert Google penalty removal services, turn to Impressive.
ENLIST THE SUPPORT OF AN AWARD WINNING SEMRUSH PARTNER
ARE WE THE BEST SEO COMPANY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO
A FIVE-YEAR PARTNERSHIP: HOW IMPRESSIVE AND VIKTORIA & WOODS JOINED FORCES TO DRIVE GROWTH IN REVENUE AND SALES
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
BREAKING INTO THE AMERICAN MARKET: HOW SCANLAN THEODORE BOOSTED ROI BY 39% WITHOUT PROMOTIONS
+39%
Increase in ROAS
–29%
Decrease in CPA
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+$23m
Increase in new customer revenue
+230K
New customers acquired in just under one year
DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
SUSTAINABLE GROWTH IN A CHALLENGING LANDSCAPE: ZANUI’S JOURNEY BEYOND THE INDUSTRY DOWNTURN
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
DRIVING RESULTS: HOW IMPRESSIVE ACHIEVED A 70% INCREASE IN NON-BRANDED TRAFFIC FOR THIS FASHION BRAND
+70%
Increase in YOY Non-Branded Traffic
+10%
Increase in eCommerce Conversion Rate
+463
Keywords on Page #1
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
