How much does a Google Ads agency in Melbourne charge?

Our fees are performance-based and tied to a target we agree on together. The management fee scales with results, which keeps the engagement commercially honest from day one.

How quickly will I see results from Google Ads in Melbourne?

Most Melbourne campaigns generate meaningful conversion data within the first 30 to 60 days. Significant CPA and ROAS improvements typically follow within 90 days as the account accumulates learning data and we refine targeting.

Can you manage Google Ads alongside SEO for my Melbourne business?

Yes. We integrate Google Ads with SEO services and AI SEO so paid and organic strategies reinforce each other. Running both under one team prevents budget conflicts and strengthens attribution.

What Google Ads budget do I need to compete in Melbourne?

Melbourne’s CPCs vary significantly by industry. We work best with businesses investing $5,000+ per month in ad spend. That threshold provides enough data for meaningful optimisation. We’ll give you an honest recommendation during the discovery call.

Do I get a dedicated Melbourne-based account manager?

Yes. Your account is managed by a senior strategist based in Melbourne who knows your business, your market and your goals. You speak with them directly on every call.

What reporting and communication should I expect?

Live dashboards with real-time spend and conversion data. Monthly performance reports connecting campaign metrics to revenue outcomes. Regular strategy calls with your dedicated account strategist. We also flag opportunities and issues proactively rather than waiting for scheduled check-ins.

Google Ads Agency Melbourne | PPC Management

Google Ads Services for
Melbourne Businesses

Google Search Ads

We capture high-intent users searching for your products or services across Melbourne and Victoria.

Google Shopping Ads

We connect your product feed to Shopping campaigns that surface your inventory with pricing, imagery and reviews at the top of search results.

Google Display Ads

We run visual campaigns across Google’s Display Network to keep your brand visible during longer decision cycles.

YouTube Ads

We manage video campaigns across skippable, non-skippable, bumper and Shorts formats.

Performance Max

We manage Performance Max campaigns that use Google’s AI to serve ads across Search, Display, YouTube, Gmail and Maps from a single campaign.

Remarketing and Retargeting

We re-engage Melbourne users who visited your site but didn’t convert. Dynamic remarketing pulls the specific products they viewed. Standard remarketing keeps your brand in front.

What Our Clients Say

Melbourne businesses that partner with our Google Ads team report stronger conversion rates, lower CPAs and clearer visibility into what their ad spend produces. Their feedback reflects disciplined execution and measurable return.

Accredited Google Premier Partner in Melbourne

Impressive holds Google Premier Partner status, placing us in the top 3% of Google Ads agencies in Australia. For Melbourne clients, that means access to beta features before they reach the broader market, a dedicated Google support channel and performance benchmarks against other Melbourne advertisers.

We earned this status through consistent campaign performance. We maintain it by delivering results that meet Google’s standards year after year.

Why Melbourne Businesses Choose Impressive for Google Ads

Melbourne-Based Strategists Who Know the Market

Your account is managed by a senior strategist who understands Melbourne’s competitive landscape, seasonal trends and the audience behaviour patterns that affect bidding strategy across Victorian markets. No offshore teams. No generalists learning your industry on your budget.

Transparent Reporting With No Hidden Fees

Full-Funnel Campaigns From Awareness Through to Conversion

Integrated Paid and Organic Strategies

How We Manage Google Ads Campaigns

Discovery Audit

We review your existing account, your business model, your margins and your growth targets within the Melbourne market.

Keyword Research

We map high-intent keywords across Melbourne and Victoria, analyse competitor bidding strategies and define audience segments based on local buyer behaviour.

Campaign Structure

We architect campaigns with clean structures, tight ad groups and copy that speaks to Melbourne-specific buying intent.

Optimisation

We launch with proper conversion tracking in place and monitor performance daily. Bid adjustments, negative keyword management, audience refinements and creative rotations happen continuously.

Reporting

We deliver clear monthly reports connecting ad performance to the metrics your business is measured on. Revenue, pipeline, CPA, ROAS.

Melbourne Google Ads Results

We deliver Paid management in Sydney for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.

The Memo

+89%

Sales revenue growth during BFCM

Mattel Australia

+198%

Increase in non-branded traffic year-on-year

Sydney Tools

+92%

increase in organic revenue

SCANLAN THEODORE

+39%

Increase in ROAS

TRAILD

+178%

Organic clicks in 6 months

Podium

+96%

Increase in organic clicks

Lifely

+103%

Increase in revenue YoY

Kogan

+14%

Increase in non-brand clicks

MAAP

$8.4M

Revenue generated via Google Ads

Kennedy

5.5M+

Impressions across paid channels

Roll’d

+781%

Increase in conversion rate

Billy J Boutique

10,400

Ranking keywords (SEO)

Kudosity

+40%

Increase in non-brand clicks YoY

Autobarn

+37%

Organic traffic growth across 12 months

digiDirect

+129%

Increase in organic traffic

VIKTORIA & WOODS

+154%

Revenue Growth In 5 Years

ZANUI

+$6,775

From $0-$6,775 traffic value per month

Rail Online

+153%

Organic traffic growth

FRAUDWATCH

+139%

Growth in Leads

iSelect

38,000

Achieved position #1 for Health insurance with 38,000 searches per month

Kookaburra Sport

+74%

increase in transactions

KOOKAI

+160%

Growth in non-branded organic SEO traffic

Mitre 10

+40%

increase in in-store revenue

MODIBODI

+74%

Increase in conversion value through paid search Year on Year

NINE WEST

+22%

Increase in platform ROAS

REVIEW

+66%

growth in non-brand search terms

Rola

+147%

Increase in page 1 keywords in just 6 months

Synergie Skin

+459%

increase in total site transactions

T2

+106.72%

increase in traffic on the Australian site, compared to the previous year

BLUE ILLUSION

+143%

YoY revenue growth

Zero Latency VR

+108%

Increase in clicks year-on-year

KNOBBY

+52%

Increase in Organic Revenue

ZULU & ZEPHYR

+70%

Increase in YOY Non-Branded Traffic

Acer

+159%

increase in online revenue in five months.

Luxo Living

+86%

increase in revenue

Industries We Work
With Across Melbourne

Ecommerce and Retail

Ecommerce and Retail Melbourne’s ecommerce density makes Shopping and Performance Max campaigns essential for product visibility. We manage feeds, bidding strategy and seasonal scaling for online retailers competing in one of Australia’s most active retail markets.

Professional Services

Professional Services Legal, accounting and consulting firms in Melbourne compete on some of the highest CPCs in the country. We reduce wasted spend through tight geographic targeting, negative keyword management and landing pages designed to qualify leads before they click.

Health and Wellness

We manage campaigns for Melbourne health providers within Google’s advertising policies for sensitive categories. Proper conversion tracking and compliant ad copy keep campaigns running without disruptions.

Hospitality

Hospitality Melbourne’s hospitality sector runs on seasonal demand and event-driven search behaviour. We structure campaigns around peak periods, local area targeting and remarketing sequences that bring diners and guests back.

SaaS and Technology

SaaS and Tech Melbourne’s growing tech sector requires campaigns that generate qualified leads with longer sales cycles. We structure campaigns around demo requests, free trial conversions and pipeline value rather than vanity sign-ups.

Google Ads Results Timeline for Melbourne Businesses

1

2

3

4

5

0-30 days

Account audit complete. Campaign structure and tracking live. Initial data collection begins.

30-60 days

Early conversion data informs bid adjustments. Negative keywords refined. Landing page testing underway.

60-90 days

CPA and ROAS trends become clear. High-performing keywords scaled. Low performers paused or restructured.

90-180 days

Campaigns optimised across the full funnel. Audience segments refined. Creative testing cadence established.

180+ days

Performance compounds. Cost per acquisition drops as the account matures and learning data deepens.

Other Paid Channels
We Manage in Melbourne

YouTube Advertising

We produce and manage video campaigns across YouTube’s ad formats to drive awareness, consideration and conversions.

Facebook Ads

We manage campaigns across Meta placements to reach Melbourne audiences during discovery, consideration and retargeting.

TikTok Ads

We run TikTok campaigns targeting younger, mobile-first Melbourne audiences through native creative and interest-based targeting.

LinkedIn Advertising

We manage LinkedIn campaigns for Melbourne B2B brands targeting decision-makers by job title, industry and seniority.

Location-Based
Google Ads Management

Google Ads Sydney Google Ads Brisbane Google Ads Perth

Recognition

Award-winning
Digital Agency

Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.

apac 26

11 x CAMPAIGN FINALIST 2026

apac 25

4 x CAMPAIGN WINNER 2025

GLOBAL SEARCH

13 X CAMPAIGN FINALIST 2025

apac 25

14 x CAMPAIGN FINALIST 2025

apac 25

WINNER: BEST USE OF AI IN SEARCH

apac 25

WINNER: BEST USE OF SEARCH: TRAVEL

apac 25

WINNER: BEST USE OF SEARCH: GAMING

apac 25

WINNER: BEST SOFTWARE INNOVATION

FInancial review 24

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Meeting the highest standards of verified social and environmental performance

Certified

Premier partner with advanced certifications in Google Ads and Analytics

Premier Partner

Serious About Results?
So Are We.

Let’s get your Paid sorted with a custom strategy that answers to outcomes, not empty metrics.

FAQs

- Our fees are performance-based and tied to a target we agree on together. The management fee scales with results, which keeps the engagement commercially honest from day one.
- Most Melbourne campaigns generate meaningful conversion data within the first 30 to 60 days. Significant CPA and ROAS improvements typically follow within 90 days as the account accumulates learning data and we refine targeting.
- Yes. We integrate Google Ads with SEO services and AI SEO so paid and organic strategies reinforce each other. Running both under one team prevents budget conflicts and strengthens attribution.
- Melbourne’s CPCs vary significantly by industry. We work best with businesses investing $5,000+ per month in ad spend. That threshold provides enough data for meaningful optimisation. We’ll give you an honest recommendation during the discovery call.
- Yes. Your account is managed by a senior strategist based in Melbourne who knows your business, your market and your goals. You speak with them directly on every call.
- Live dashboards with real-time spend and conversion data. Monthly performance reports connecting campaign metrics to revenue outcomes. Regular strategy calls with your dedicated account strategist. We also flag opportunities and issues proactively rather than waiting for scheduled check-ins.

Melbourne’s Results-Driven Google Ads Agency

Google Ads Services for Melbourne Businesses

Google Search Ads

Google Shopping Ads

Google Display Ads

YouTube Ads

Performance Max

Remarketing and Retargeting

What Our Clients Say

Accredited Google Premier Partner in Melbourne

Why Melbourne Businesses Choose Impressive for Google Ads

Melbourne-Based Strategists Who Know the Market

Transparent Reporting With No Hidden Fees

Full-Funnel Campaigns From Awareness Through to Conversion

Integrated Paid and Organic Strategies

How We Manage Google Ads Campaigns

Discovery Audit

Keyword Research

Campaign Structure

Optimisation

Reporting

Melbourne Google Ads Results

The Memo

Mattel Australia

Sydney Tools

SCANLAN THEODORE

TRAILD

Podium

Lifely

Kogan

MAAP

Kennedy

Roll’d

Billy J Boutique

Kudosity

Autobarn

digiDirect

VIKTORIA & WOODS

ZANUI

Rail Online

FRAUDWATCH

iSelect

Kookaburra Sport

KOOKAI

Mitre 10

MODIBODI

NINE WEST

REVIEW

Rola

Synergie Skin

T2

BLUE ILLUSION

Zero Latency VR

KNOBBY

ZULU & ZEPHYR

Acer

Luxo Living

Industries We Work With Across Melbourne

Ecommerce and Retail

Professional Services

Health and Wellness

Hospitality

SaaS and Technology

1

2

3

4

5

0-30 days

30-60 days

60-90 days

90-180 days

180+ days

Other Paid Channels We Manage in Melbourne

YouTube Advertising

Facebook Ads

TikTok Ads

LinkedIn Advertising

Location-Based Google Ads Management

Award-winning Digital Agency

Google Ads Services for
Melbourne Businesses

Industries We Work
With Across Melbourne

Other Paid Channels
We Manage in Melbourne

Location-Based
Google Ads Management

Award-winning
Digital Agency

Serious About Results?
So Are We.