Measurement Planning & Implementation

Media mix modelling

Media Mix Modeling is a data-driven technique that helps businesses optimise their marketing strategy by analysing the effectiveness of various channels and attributing ROI across campaigns.

ga & gtm tracking

GA & GTM Tracking involves setting up and managing Google Analytics and Google Tag Manager to track website performance, user interactions and conversions. This tracking enables data-driven decisions & optimising marketing efforts.

data & analytics

Empower your brand with knowledge through data marketing. By understanding what drives consumers to make decisions – and where and when they’re influenced – your organisation can break down the barriers that block performance.

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data driven marketing

Discover the most innovative ways to measure performance for continuous improvement.

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Data Visualisation

Our Data Visualisation service converts complex marketing data into clear, interactive visuals like chats and dashboards; enabling quick insights, clear tracking of key metrics and informed decision-making.

We help brands perform in a fierce market and succeed because we have a clear plan. period.

WE GARNER DEEP INSIGHTS WITH GOOGLE ANALYTICS 4

The foundational stage of performance marketing is ensuring that there is a KPI linked to a business objective for every piece of activity that runs. Our analysts are dedicated to understanding your business objectives and finding the media metrics that align to achieving those goals.

The output of measurement planning comes in the form of a centralised document that acts as the source of truth when determining the success of a campaign with all performance platforms then also optimising to the same metrics.

We use a BESPOKE GOOGLE ANALYTICS 4 IMPLEMENTATION

Once a measurement plan has been compiled and signed off upon, the next stage is ensuring the tools that allow for analysis are set up in a way to easily surface actionable insights for the agreed KPIs.

Google Analytics has been the bedrock of website analytics for millions of businesses around the world, acting as the interface between activation of performance campaigns and how users are engaging on advertisers’ websites.

As of July 2023, the existing Google Analytics infrastructure (Universal Analytics) is being deprecated with a move to a more agile approach to data collection and analysis with Google Analytics 4.

Building on the established KPIs, we’re able to deliver custom, end-to-end implementations of Google Analytics 4 to bring those metrics that matter to life when reporting performance for our clients.

WE GENERATE REAL-TIME REPORTING AND INSIGHTS

In the age of data-driven marketing, a non-negotiable is the ability to report on the metrics that matter in real-time and to be able to surface actionable insights.

As the cost of paid media campaigns continues to rise, it is increasingly important to ensure the ability to report on success metrics is accessible to all key stakeholders to make decisions on optimal budget allocation and optimisation of performance campaigns.

Our multi-channel dashboard solution allows for a clear, integrated view on performance metrics in real time with a view on how that ladders up to achieving the final business objectives.All of our reporting solutions are completely bespoke so you can focus on what matters most for your business.

Aside from just making data available via a dashboard, a key component of our offering is providing key insights from this information to help better inform on the optimisation of your performance campaigns.

Successful Stories

NINE WEST

AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING