iSelect
ISELECT.COM.AU
iSELECT'S BRAND VISIBILITY SKYROCKETED WITH OUR SEO IMPLEMENTATION.
38,000
Achieved position #1 for Health insurance with 38,000 searches per month
30,000
Got to position #1 for Private Health insurance with 30,000 searches per month
21,000
Achieved page #1 for ‘compare car insurance’ with 21,000 searches per month
THE CLIENT
iSelect is a quick, easy-to-use, and free comparison service website that began in 2000 and has been used all over Australia to find the best deals on insurance, utilities, and finances. Not only do they provide comparison services online, but they also offer over-the-phone assistance with trained consultants. iSelect allows Australians to compare and buy from various leading brands, saving money on all their hefty insurance bills.
THE CHALLENGE
Capturing consumers with captivating SEO content
iSelect approached us with the goal in mind of gaining more brand visibility, especially with an emphasis on each of their insurance verticals which include health, car, life, travel, and business. Their current website content was lacking depth which was hindering their ability to draw in traffic. iSelect was also experiencing an issue with using unnatural links which violated Google policies, in turn affecting their authority.
THE STRATEGY
With a complete SEO strategy that involved thorough on-page, off-page, technical SEO, and user experience audits, Impressive used these metrics to identify the gaps between iSelect and its competitors. Based on our findings, we provided recommendations on how iSelect could close the gaps and work towards outranking competitors.
Impressive devised a content strategy for iSelect to create in-depth, valuable, and engaging blogs that would educate consumers on each insurance vertical. Along with that, we undertook a massive backlink analysis and removed low-quality backlinks, spammy redirects, and exact match anchors that were harming the SEO strategy. Then, we also built high-quality PR backlinks through rich guest blogs. As Google recognised our efforts to rebuild iSelect’s brand authority following SEO best practices, iSelect gradually recovered its authority and climbed its way up to page #1 rankings.
THE RESULTS
After creating quality content to educate and inform consumers who were looking for the best insurance options, iSelect began to rank for high-profile insurance-based keywords in their industry. With Impressive’s content-driven SEO plan, iSelect achieved more success in organic visibility than it ever did before. We were able to exceed many KPIs such as achieving the #1 position for ‘health insurance’, ‘private health insurance’, and ‘pet insurance’. iSelect also reached first page rankings for other search terms such as ‘compare car insurance’ and ‘life insurance’.
