How much do Facebook ads cost in Australia?

Costs depend on your industry, audience size and campaign objective. CPMs typically range from $5 to $15 in Australia. Our performance-based fee model means management costs scale with results, keeping the engagement commercially honest.

What is Meta Advantage+ and should I use it?

Advantage+ is Meta’s AI-powered campaign type that automates targeting, creative selection and placement. It works well for ecommerce brands with strong product feeds and creative libraries. We test Advantage+ alongside manual campaigns and scale whichever delivers the stronger return.

How long before Facebook ads deliver results?

Most campaigns exit the learning phase within 14 to 21 days. Meaningful CPA and ROAS improvements typically follow within 30 to 60 days as the algorithm optimises delivery and we refine creative and targeting.

Do I need video content for Facebook ads?

Video consistently outperforms static on engagement and conversion metrics across Meta. We produce video creative in-house, so you don’t need existing assets to get started.

What is the difference between Facebook ads and boosted posts?

Boosted posts push organic content to a broader audience with limited targeting. Facebook Ads Manager campaigns offer full control over objectives, audience segmentation, placements, bidding and creative testing. We run campaigns through Ads Manager exclusively.

How do you track Facebook ad conversions?

We install Meta Pixel and Conversions API (CAPI) to track on-site actions, including purchases, leads, add-to-carts and page views. Server-side tracking through CAPI captures conversions that browser-based tracking misses.

Can you run Facebook and Instagram ads together?

Yes. Meta’s ad platform manages placements across Facebook, Instagram, Messenger and Audience Network from a single campaign. We optimise placement distribution based on where your audience converts most efficiently.

What budget do I need to start?

We work best with businesses investing $3,000+ per month in Meta ad spend. That threshold gives the algorithm enough data to optimise effectively and gives us enough room to test creative and audience variations properly.

Facebook Ads Agency Melbourne | Meta Advertising Services

Facebook and Meta Ad
Formats We Manage in Melbourne

Image Ads

Single-image placements designed for fast communication. Strong for driving traffic, promoting offers and building awareness across feed and stories.

Video Ads

Video campaigns across feed, stories, reels and in-stream placements. Effective for product demonstrations, brand awareness and retargeting sequences. Video consistently outperforms static on engagement metrics.

Carousel Ads

Multi-card ads that let users swipe through up to ten images or videos, each with its own link. Useful for showcasing product ranges, telling a sequential message or highlighting multiple features.

Collection Ads

A cover image or video paired with product tiles beneath. When a user taps, they enter a full-screen shopping experience without leaving Facebook. Strong for ecommerce brands with visual catalogues.

Instant Experience

Full-screen mobile ads that load instantly and support video, image, carousel and product feeds within a single unit. Designed for immersive product showcases and campaign landing experiences.

Lead Generation Ads

Pre-filled forms that capture contact details without sending users to an external landing page. Effective for service businesses, education providers and B2B brands where reducing friction increases conversion rates.

Dynamic Product Ads (DPA)

Automated ads that show users the specific products they viewed on your website. DPA campaigns drive strong ROAS for ecommerce brands with active product feeds.

Advantage+ Shopping Campaigns

Meta’s AI-powered campaign type that automates audience targeting, creative selection and placement optimization across the full Meta ecosystem. Designed for ecommerce brands that want to scale efficiently with less manual campaign management.

What Our Clients Say

Businesses that partner with our Facebook Ads team report stronger ROAS, lower CPAs and clearer visibility into what their social spend produces. Their feedback reflects disciplined execution and measurable return.

      EXCELLENT  
   Based on 134 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Chris Stewart 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have the team at Impressive looking after our social media and Google advertising campaigns for some time now and are very happy with the results. Business is steadily improving despite some market uncertainties. Our business would not be where it is today without the work Impressive are doing for us. Gone are the days when print media is our form of advertising.
  
 
      Posted on Google  
   
   Yuli Saenz 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition. Rachel has been exceptional to work with: smart, responsive, and highly proactive. The team has helped us navigate business challenges, respond to Google algorithm changes, and implement new AEO strategies to strengthen our visibility across  LLM-driven discovery / AI search platforms. What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.
  
 
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   Cameron Davis 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with Impressive for a couple of years now and we have been seeing fantastic results thanks to their work. Their attention to detail and commitment to the quality of their work is impressive. looking forward to to continued work with Hardik and the Impressive team.
  
 
      Posted on Google  
   
   Danielle Symons 
 
 
 
 Trustindex verifies that the original source of the review is Google. They make SEO easy! great communication, easy to work with keeping us informed and taking the time to explain the complexities. Ruby is a pleasure to deal with highly recommend impressive
  
 
      Posted on Google  
   
   Dennis Papas 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've partnered with Impressive for over 3 years as our SEO agency at Podium Australia, and the results have been exceptional. When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts. Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation. If you're looking for an SEO partner focused on real business outcomes, I couldn't recommend Impressive more highly.
  
 
      Posted on Google  
   
   Derrick Wong 
 
 
 
 Trustindex verifies that the original source of the review is Google. Impressive Digital have been a strong partner for our whole digital marketing side of our e-commerce business. They bring clear strategy, solid execution, and consistent communication. Jason, our account manager, has been a standout — always proactive, transparent, explains things well and focused on consistency and performance. Really happy with the results and the solid relationship we have with Impressive.
  
 
      Posted on Google  
   
   Mark Lowrey 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing team to work with. They produce great results and really quickly. Very different to other companies in the same industry .
  
 
      Posted on Google  
   
   Louise Heffernan 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with Impressive for over 2 years. I have found the whole team amazing - especially Ruby, her attention to detail is excellent, and she is always willing to go the extra mile and think outside the box.
  
 
      Posted on Google  
   
   Penske Australia & New Zealand 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been working with Impressive for over a year now after switching from another SEO agency, and the difference has been outstanding. They not only develop a strategy that truly aligns with your business goals, but they also clearly outline the steps required to achieve it. Each month, they make it easy to understand the actions you need to take and the progress being made.
  
 
  
  
 
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Creative That Converts on Meta

Strong creative is the single biggest lever in Facebook advertising. The best targeting in the world cannot save an ad that users scroll past.

We produce ad creative in-house across static, video and UGC-style formats. Every asset follows Meta’s current best practices for aspect ratio, text overlay and hook structure. We test creative variants weekly and rotate winners before fatigue sets in.

Landing pages get the same attention. We align the page experience with the ad promise so users convert rather than bouncing. Creative and landing page work together as one conversion unit.

Why Facebook Advertising
Still Delivers

Some marketers keep writing Facebook off. The data keeps proving them wrong.

Audience Scale That No Other Platform Matches in Melbourne

17 million monthly active users across Australia. No other social platform offers that reach with the same depth of targeting. Your audience is on Facebook. The question is whether your ads are reaching them at the right moment.

Targeting Depth Through First-Party Data

Full-Funnel Capability From Awareness Through to Purchase

AI-Driven Optimisation Tools

Our Facebook Ads Process

Audit and Discovery

We review your existing Meta account (if you have one), your business model, your margins and your growth targets.

Strategy Architecture

We define campaign objectives, build audience segments across prospecting, retargeting and lookalike pools, and map the funnel structure.

Creative Development

We produce ad creative across static, video and UGC-style formats. Every ad connects to a landing page that matches the promise and supports the conversion goal.

Launch and Optimisation

We launch with proper Pixel and Conversions API (CAPI) tracking in place and optimise daily. Creative rotations, audience refinements, bid adjustments and placement testing happen continuously.

Reporting

We deliver clear monthly reports connecting campaign performance to revenue outcomes. CPA, ROAS, CPL and pipeline value.

Facebook Ads Results

We deliver Paid management for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.

The Memo

+89% Sales revenue growth during BFCM

+34% Sales revenue growth in Q4

+79% Gross profit growth during BFCM

SEO
Paid

Facebook Ads Agency in Melbourne

That Drives Leads, Sales and Scalable Growth

Facebook and Meta Ad Formats We Manage in Melbourne

Image Ads

Video Ads

Carousel Ads

Collection Ads

Instant Experience

Lead Generation Ads

Dynamic Product Ads (DPA)

Advantage+ Shopping Campaigns

What Our Clients Say

Creative That Converts on Meta

Why Facebook Advertising Still Delivers

Audience Scale That No Other Platform Matches in Melbourne

Targeting Depth Through First-Party Data

Full-Funnel Capability From Awareness Through to Purchase

AI-Driven Optimisation Tools

ENLIST THE SUPPORT OF A FACEBOOK MARKETING PARTNER

Our Facebook Ads Process

Audit and Discovery

Strategy Architecture

Creative Development

Launch and Optimisation

Reporting

Facebook Ads Results

The Memo

Mattel Australia

Sydney Tools

SCANLAN THEODORE

TRAILD

Podium

Lifely

Kogan

MAAP

Kennedy

Roll’d

Billy J Boutique

Kudosity

Autobarn

digiDirect

VIKTORIA & WOODS

ZANUI

Rail Online

FRAUDWATCH

iSelect

Kookaburra Sport

KOOKAI

MODIBODI

NINE WEST

REVIEW

Rola

Synergie Skin

T2

BLUE ILLUSION

Zero Latency VR

KNOBBY

ZULU & ZEPHYR

Acer

Luxo Living

Tracking and Attribution Setup

Facebook Ads as Part of Your Paid Media Strategy

1

2

3

4

5

0-14 days

14-30 days

30-60 days

60-90 days

90+ days

Other Paid Channels We Manage

YouTube Advertising

Instagram Ads

TikTok Ads

LinkedIn Advertising

Award-winning Digital Agency

11 x CAMPAIGN FINALIST 2026

4 x CAMPAIGN WINNER 2025

Facebook and Meta Ad
Formats We Manage in Melbourne

Why Facebook Advertising
Still Delivers

Other Paid Channels
We Manage

Award-winning
Digital Agency

Serious About Results?
So Are We.