What is Marketing Data Analysis?

Marketing data analysis includes the compilation of industry and company data to develop a marketing plan based on those findings. The analysis shows past results, progress and predictions for future success. It focuses on external and internal factors, as well as a company’s strengths and weaknesses.

Where is Data for Marketing Research Obtained?

A researcher has tools at their disposal, which can be selected based on the type of analysis needed. Marketers can first obtain primary data. This is the original data that is collected first-hand for the particular goal and situation. Secondary data comes from other reliable sources and is readily available, such as access to a marketing report in a particular area.

Does Data-driven Marketing Work?

Data is able to backup any decisions you make, so you can make them with more confidence using trends and insights. As a result, the implementation of any ideas is easier and more effective. Audience targeting is better and data gives brands a clearer insight into the best mediums and tools to use, and a better idea about what consumers are most responsive to. According to a study by Forbes, 64% of marketing executives “strongly agree” that data marketing is crucial.

How Much does Marketing Data Cost?

The cost to obtain data varies from being completely free to the requirements of a fee, though this fee depends on the type of data you’re trying to gather. At Impressive, everything we do is driven by data, so it’s included in the cost of your services. Speak to us to get a quote on database marketing that’s tailored to your brand.

How can Marketing Data be Analysed?

The best way to properly analyse data is by using a large sample and conducting regular analyses. Just checking up on averages every now and again doesn’t work – other factors like seasonality and coincidence can come into play. You need to conduct thorough, regular analyses at close intervals to keep a close eye on trends.

What is Big Data Marketing?

“Big data” describes the ever-increasing volume of data surrounding the marketing industry and human life in general, referring to the notion that almost everything we do can be logged and quantified. In marketing, we can use big data to make decisions. Though, this type of data may be too broad for all aspects of a data-driven campaign, so use a data-driven marketing agency that looks at big and small data.

What is Secondary Data Marketing Research?

Secondary data exists in the public and is available for anyone to access, for their data-driven marketing. It has been collected by others and may be free or inexpensive to access. Information like government statistics, independent studies and industry websites and reports can all be a part of your secondary data collection.

No Nonsense Data Marketing Agency in Australia

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Consumer-focused data marketing technology

Empower your brand with knowledge through data marketing. By understanding what drives consumers to make decisions – and where and when they’re influenced – your organisation can break down the barriers that block performance.

As a leading data marketing agency we can help your business establish the right strategies and solutions to lead you to data-driven success. Working with Impressive gives you access to market-leading technology that enables businesses to track and measure their performance, and use exclusive marketing data to drive their decisions. Using a range of tools and the latest practices our data marketing specialists will always find ideal opportunities to shed more light on your customer insights. Staying on top of data updates ensures that our specialists understand what this data means for you and will ensure sustainable solutions are created for your business.

Through in-depth reporting and bespoke dashboards, we equip you with the invaluable tools and knowledge needed to grow your organisation. Boost your performance by eliminating any guesswork and propelling your digital marketing strategy through research and real data that’s unique to your team and your industry. If you want to keep up to date and ahead of the game then it’s imperative that you partner with an agency that understands the ins and outs of all things data.

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Strategies built on exclusive data access

Partnering with Impressive means having a dedicated group of data marketing specialists, senior strategists and creative thinkers on your team. You’ll find a team of dedicated specialists who support your business wins and can help unlock the right strategies for your progress forwards. This means you’ll gain access to the tools needed to unlock exceptional levels of data, which we use to drive every growth-minded decision for all areas within your organisation. From Semrush and AHREFS to reliable analytics and reporting platforms and forecasting tools, Impressive will help you understand the goal behind your data-driven strategies.

Our approach begins with an in-depth consultation and audit that looks at your objectives and pulls insights around your landscape. We extract both unique and third-party data from relevant sources and translate it into readable formats for your team, to afford you a deeper understanding of the “what” and “why” of your audience. Through data integration and a user-friendly platform, our clients are able to access the data marketing insights they need – and our team is able to provide unique opportunities and build the best data-driven strategies for you that are optimised to respond to your audience’s primary objectives and encourage sales.

Advanced data management platforms

Even experienced marketers can feel overwhelmed by high volumes of data or can struggle to find the most effective way to implement it into their digital strategies. Impressive is committed to providing innovative data marketing infrastructures to our clients. We work with data management platforms (DMPs) that integrate the latest technology for a streamlined approach to data marketing, from CRO and UX services and more data marketing can help improve your customer experience in every aspect of your business.

Helping you utilise your most valuable data to make informed decisions, we’re breaking down the complications associated with data marketing collection. Take advantage of audience and competitor analysis, lookalike modelling, segmentation and targeting, and other vital data insights delivered to you in a clear report for simple management within your marketing team. Whether you want to take advantage of previously missed opportunities from your CRO audit or want to maximise sales by finding the best results in your CRO testing and development, Impressive can help your team take the next step. To find out more about how we provide tailored DMPs to organisations, book a strategy session with our senior specialists.

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Back up your digital marketing through exclusive insights that drive smarter campaigns to accelerate business growth. Book your free strategy session

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Build an online environment that encourages visitors to take action and turn them into customers, through time-tested CRO strategies.

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A full audit of your website and sources of traffic helps you uncover any inefficiencies in your digital presence, so we can determine ways to improve your conversion rate.

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CRO testing & development

CRO tests can be modified depending on your organisation’s primary goals, and we carry out A/B testing to discover which processes yield the best results for you.

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Commonly asked questions

- Marketing data analysis includes the compilation of industry and company data to develop a marketing plan based on those findings. The analysis shows past results, progress and predictions for future success. It focuses on external and internal factors, as well as a company’s strengths and weaknesses.
- A researcher has tools at their disposal, which can be selected based on the type of analysis needed. Marketers can first obtain primary data. This is the original data that is collected first-hand for the particular goal and situation. Secondary data comes from other reliable sources and is readily available, such as access to a marketing report in a particular area.
- Data is able to backup any decisions you make, so you can make them with more confidence using trends and insights. As a result, the implementation of any ideas is easier and more effective. Audience targeting is better and data gives brands a clearer insight into the best mediums and tools to use, and a better idea about what consumers are most responsive to. According to a study by Forbes, 64% of marketing executives “strongly agree” that data marketing is crucial.
- The cost to obtain data varies from being completely free to the requirements of a fee, though this fee depends on the type of data you’re trying to gather. At Impressive, everything we do is driven by data, so it’s included in the cost of your services. Speak to us to get a quote on database marketing that’s tailored to your brand.
- The best way to properly analyse data is by using a large sample and conducting regular analyses. Just checking up on averages every now and again doesn’t work – other factors like seasonality and coincidence can come into play. You need to conduct thorough, regular analyses at close intervals to keep a close eye on trends.
- “Big data” describes the ever-increasing volume of data surrounding the marketing industry and human life in general, referring to the notion that almost everything we do can be logged and quantified. In marketing, we can use big data to make decisions. Though, this type of data may be too broad for all aspects of a data-driven campaign, so use a data-driven marketing agency that looks at big and small data.
- Secondary data exists in the public and is available for anyone to access, for their data-driven marketing. It has been collected by others and may be free or inexpensive to access. Information like government statistics, independent studies and industry websites and reports can all be a part of your secondary data collection.

LET’S GET STARTED

WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.

“Thank you. We look forward to chatting”.

LET IMPRESSIVE HELP YOU MEET YOUR business goals

No Nonsense Data Marketing

INVEST IN INSIGHTS

Want to unlock SEO potential for your Melbourne business? We’ve got the key

Consumer-focused data marketing technology

Let’s chat about your project

Strategies built on exclusive data access

Advanced data management platforms

Accelerating growth by partnering up with leading platforms

ARE WE THE BEST SEO COMPANY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO.

DON’T TAKE OUR WORD FOR IT

See what our clients have to say…

More data-driven services

Conversion rate optimisation (CRO)

CRO audit

CRO testing & development

UX services

Commonly asked questions

LET’S GET STARTED

WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit

Unique growth strategy

ROI projections