+96%
Increase in organic clicks
+53.58%
Growth in organic leads
+56.11%
Increase in Page #1 keyword rankings
Dennis Papas Digital Marketing Specialist
“When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts.
Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation.”
THE CHALLENGE
Podium’s platform enables businesses to manage customer interactions across messaging, reviews, payments, and web chat, helping drive stronger engagement, improved reputation, and increased revenue.
For Podium Australia, the Reviews product was a key growth driver. Designed to help businesses generate, manage, and respond to online reviews, it plays a critical role in improving local search visibility and building customer trust.
However, launching in 2021–2022 as the Australian arm of a larger U.S. SaaS organisation, Podium faced a significant SEO disadvantage.
The site started with:
- Zero organic traffic
- Heavy reliance on paid media (Google Ads) for lead generation
- Low local relevance, due to inherited U.S.-centric content
- Strong competition from established local and global SaaS players
The objective was clear; reduce reliance on paid channels by building a scalable organic acquisition engine without compromising lead quality.
THE STRATEGY
To drive meaningful organic growth, Impressive implemented a focused SEO strategy built around local relevance, commercial intent, and authority.
Indexation & Local Relevance
We removed and consolidated U.S.-centric content to improve crawl efficiency, strengthen Australian relevance, and create a cleaner site architecture.
Commercial Landing Pages
High-intent product pages (Reviews, Web Chat, Podium Payments) were optimised to capture mid- and bottom-funnel demand, balancing clear positioning, search intent, and strong conversion pathways.
Vertical Content Expansion
Targeted content across key industries (automotive, home services, retail, health & wellness) enabled Podium to address specific pain points, capture long-tail demand, and build deeper topical authority.
Outreach & Authority Building
Targeted digital PR and link acquisition strengthened domain authority, improved search trust, and enhanced competitiveness in a crowded SaaS market.
THE RESULTS
The campaign delivered strong, measurable improvements across both traffic and commercial outcomes:
- +96% increase in organic clicks
- +53.58% growth in organic leads, reducing reliance on paid channels
- +56.11% increase in Page #1 keyword rankings, driving greater visibility for high-intent searches
- Domain Rating increased from 43 to 51 within six months, reflecting significant gains in authority
These results demonstrate not just increased traffic, but a meaningful shift towards high-quality, conversion-driven organic acquisition.
Ness Wood Head of Marketing
“We’ve been working with Impressive for years and have had an excellent experience. Sam has managed our account the whole time and truly knows the product inside and out. He consistently brings forward thoughtful suggestions and new improvements we can make, which has been incredibly valuable for our growth.”
Turning Organic Growth into a Core Revenue Channel
The campaign transformed Podium Australia’s organic presence, from zero visibility into a scalable, high-performing acquisition channel.
With strong foundations now in place, Podium is well-positioned to:
- Expand its keyword footprint across product and industry segments
- Strengthen rankings for high-intent, revenue-driving queries
- Continue reducing reliance on paid media
- Compete more effectively against established SaaS competitors
With continued investment, organic search is set to become a core driver of pipeline, revenue, and long-term market share.
How We Can Help Your Business Achieve the Same
If your business is starting fresh or struggling to gain online traction, we can create a tailored SEO strategy that builds visibility, authority, and measurable growth. From content creation to PR-driven link acquisition, our campaigns deliver outcomes you can track. Get in touch today to learn how we can help you achieve long-term success through SEO.
