THE SINGLE FASTEST LEAD-GENERATING MACHINE
You could double your dollar with PPC advertising.
WANT SPEEDY RESULTS? CHOOSE PPC MARKETING.
Steal the Clicks from Competitors.
Reaching the top spot of search results is no great mystery. With razor-sharp Google Ads management, Melbourne, Brisbane and Sydney businesses can take the lead faster than you might expect. For instant gratification and results, you can see, choose a Google Premier Partner agency that knows all the SEM secrets.
PPC advertising means you only pay for the clicks you want, from the customers that are searching for you. When half of all search clicks are awarded to the top three paid ads, it’s a no-brainer that your business should be there.Get Started
Want an Ad Campaign that Converts?
Double your Dollar with PPC Advertising.
On average, for every dollar you spend on your PPC campaign, you’ll generate $2. Where else can you expect such an attractive return on your investment? SEM – or search engine marketing – boosts traffic, clicks, conversions and brand awareness.
As a Google Ads network partner, Impressive can craft an effective advert that appears in front of your consumers at just the right time – when their wallets are out and they’re ready to buy. There’s some tough competition out there, but our PPC services are armed with the research and analysis you need to blow them out of the water and take over the market in Australia.BOOK A FREE STRATEGY SESSION
WORK WITH A GOOGLE PREMIER PARTNER AGENCY
Being a Google Premier Partner agency is worth shouting from the rooftops – and we’re here to do exactly that. This partnership marks the most advanced levels of Google Ads skills and expertise, as determined by Google. Put simply, we know our stuff – and we’ve got the certification to prove it. When you choose Impressive for your PPC campaign, you’ll have the confidence of knowing that we’ve proven our ability to deliver agency and client growth and meet performance requirements beyond the basic partner level.
CLIMBING THE DIGITAL LADDER: KOGAN’S TECH-POWERED SURGE ACHIEVES A 40.5% BOOST IN PAGE #1 RANKINGS YoY!
Increase in non-brand clicks
Increase in page #1 rankings YoY
Improvement in Share of Voice
BOOSTING ROAS AND REVENUE: UNLEASHING LETAO’S SWEET SUCCESS STORY WITH OUR DIGITAL MARKETING STRATEGIES
ROAS from Google Ads
Reach 991k users and attributed $197k revenue on meta
Combined revenue attributed from Meta & Google
FASHIONABLY OPTIMISED: IMPRESSIVE’S SEO CAMPAIGN FOR KOOKAÏ RESULTS IN 160% GROWTH IN NON-BRANDED ORGANIC SEO TRAFFIC
Growth in non-branded organic SEO traffic
New impressions in 12 months
Increase in eCommerce conversion rate
FROM SEARCH TO SOCIAL: HOW MISHA MORE THAN DOUBLED REVENUE GROWTH
Growth in Revenue
Growth in Conversion Rate
Growth in Non-Branded Impressions
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
Increase in conversion value through paid search Year on Year
Increase in ROAS
New customers acquired in just under one year
HSP UTE LIDS
HOW WE CRAFTED INCREDIBLE RESULTS FOR THIS UTE LID DESIGN & MANUFACTURING COMPANY
Increase in paid conversions
Increase in non-branded clicks
Increase in page 1 rankings
WE POWERED THROUGH AND KNOCKED THIS SPORT EQUIPMENT MANUFACTURING BRAND’S SEARCH & REVENUE GOALS OUT OF THE PARK
increase in transactions
increase in online revenue
uplift in page 1 rankings
Not your Average PPC Agency
Why should you trust us with your search engine marketing? Because Google does. We’re endorsed by Google as a Premier Partner and that award is proof that we hold a wealth of experience and knowledge to offer the best PPC management services.
We meet or exceed the necessary requirements to be a Google Premier Partner. Over the years, we’ve proven that we know how to optimise Google Ads to effectively grow client’s revenue by as much as 383% and sustain that growth. Our Certified Google Ads specialists are here to get you the best possible return on your marketing spend.BOOK A FREE STRATEGY SESSION
A PPC Agency with the Strategies that Work
Not every SEM agency in Melbourne can offer you what we can. Our Google Ads services consist of a platter of exciting approaches and we can give you expert advice about which strategies will work best for your business.
Want to subtly target those site visitors that were close (but not close enough) to becoming a paying customer? Our Google Ads remarketing services can do that.
Want to showcase your amazing products right there on search results pages and slash those non-converting clicks? With Google Shopping, we can do that, too.BOOK A FREE STRATEGY SESSION
Not Like the Other PPC Advertising Companies
We never have, and never will, provide a factory-made approach to our clients. Our SEM management services include a dedicated PPC expert that will build Google Ads campaigns and strategies especially for your business.
Only with thorough research into the current market and a tailor-made, data-driven plan that you’re excited about, will we launch your unique PPC advertising campaign.BOOK A FREE STRATEGY SESSION
CUSTOMER-CENTRIC PPC CAMPAIGNS
When launching a PPC campaign, you can’t just launch any old ad without completely understanding your audience, their needs, where they are on the web and their motivations. You may assume that you understand exactly how and where to reach them, but do you really? At Impressive, we leverage our years of experience, industry knowledge and state-of-the-art tools to step into the shoes of your audience. We can help you understand them on a deeper level and craft a PPC strategy that is designed specifically for them. No matter which direction we go in, our PPC campaigns keep your customers at the centre.BOOK A FREE STRATEGY SESSION
ENLIST THE SUPPORT OF A PREMIER GOOGLE PARTNER
PPC services that connect you with relevant consumers at optimal timesGet a wider coverage of the web with PPC services that are designed to the finest detail, to attract wallet-out prospects at the perfect time in their buyer’s journey. As a Google Partner, we’ll help you achieve fast sales and long-term results to drive revenue.
Get a competitive advantage – only show up when users are searching for your services and only pay when they take action.
A PPC platform that advertises your store’s products to drive more website visits, sales and revenue.
Reconnect with consumers that have already shown an interest in your products, to enhance brand recall and dramatically increase conversion rate.
Google Display Network
Increase your cross-platform visibility and target your audience in the right place, at the right time with effective, visual advertising.
Formerly known as Bing Ads, create new streams of revenue through an untapped consumer base, The Microsoft Search Network audience.
Complex programmatic advertising made simple. We use a multi-channel approach to reach your audience across multiple devices and maximise your budget.
PAY-PER-CLICK ADVERTISING FAQS
You’ve heard of Google Ads. But what the heck are they? And how do they work?
Google Ads appear on the search engine results page when you search for a key phrase on Google. They’re one of the ways advertisers pay to get their products in front of potential customers—and it’s a pretty darn effective way to do it!
Google Ads come in two flavours: text ads and display ads. Text ads are just like they sound—they’re short snippets of text that appear at the top of Google’s search results page, above the main organic results. Display ads are images, which can be animated or static, and don’t necessarily have any text at all (though they might). Both kinds of ads can be targeted by keyword, location, device type and operating system type—and they can even be targeted by what websites you visit before or after seeing an ad from Impressive (or other companies using Google Ads).
The most important thing to know about Google Ads is that they’re based on keywords—basically, words or phrases that people use when they’re searching online. You can think of them as the words someone would type into a search engine, except instead of only showing up on a search engine page, these ads can also show up on other websites as well.
Your ad will only appear when someone searches for the word or phrase you choose, so if a buyer wants to buy your product, but doesn’t know what it’s called yet, they’ll see your ad! Google Ads are a great way to target very specific audience segments and not just throw money away by advertising to everyone.
Well, firstly, to become a Google Premier Partner, you must first meet Google’s requirements in three key areas: certification, ad spend and performance. If an agency is a Google Premier Partner (which Impressive is), you can be certain that they are knowledgeable, have a strong track record of high-performing campaigns and have run a LOT of them. PPC agencies that have qualified for Google Premier Partner status know exactly how to get your business noticed and take it to the next level.
To track ROI, you’ll need to set up conversion tracking in Google Ads. If you have a website and are using Google Ads to drive traffic there, you can use this tool to track how many people who came from your ad converted and then how much revenue that generated. This will allow you to see how much each new customer costs and whether or not it’s worth investing more into Google Ads for that keyword or campaign.
No, Google Ads don’t affect SEO. And here’s why:
Google Ads are ads that are shown in Google search results. They’re essentially a way to pay for your company to be seen on Google search results pages for specific search terms. But when it comes to ranking on Google search results pages organically, nothing affects your ranking more than the content you put on your website and how optimised it is for search engines.
Organic and paid search sit completely separately and will not affect each other when executing the individual strategies.
In short, if you’ve got a business, you should be using Google Ads.
Just think about it. When you’re devising a marketing strategy, one of the first things you do is look up what other businesses are doing to get their name out there. You don’t have to go far to find out that Google Ads are the best way to get your message out there and convert leads into customers. It doesn’t matter if you’re an international conglomerate or a local artisan business, you should be using Google Ads. You can adjust your ad spend accordingly to suit your budget and reach your desired audience. It’s for this reason that you’ll never be throwing money away when you use Google Ads, you will only reach the people who want to find you, but just don’t know how.
If we’re strictly talking about the Google SERP, Google Ads can appear above the organic search results, or below them, depending on the ads’ performance. They appear just like an organic search result, however, they are labelled with ‘ad’ so you can tell which ones are ads – only if you look hard enough.
PPC stands for “Pay-Per-Click,” and it’s a method of advertising where you pay according to the number of clicks on your ads. This can be useful if you’re trying to drive traffic to your website, but don’t have a lot of money to spend on traditional advertising. It can also help you get the word out about a new product or service without spending much time or money on marketing.