Google Ads Management Services

You’ve heard of Google Ads. But what the heck are they? And how do they work?

Google Ads appear on the search engine results page when you search for a key phrase on Google. They’re one of the ways advertisers pay to get their products in front of potential customers—and it’s a pretty darn effective way to do it!

Google Ads come in two flavours: text ads and display ads. Text ads are just like they sound—they’re short snippets of text that appear at the top of Google’s search results page, above the main organic results. Display ads are images, which can be animated or static, and don’t necessarily have any text at all (though they might). Both kinds of ads can be targeted by keyword, location, device type and operating system type—and they can even be targeted by what websites you visit before or after seeing an ad from Impressive (or other companies using Google Ads).

The most important thing to know about Google Ads is that they’re based on keywords—basically, words or phrases that people use when they’re searching online. You can think of them as the words someone would type into a search engine, except instead of only showing up on a search engine page, these ads can also show up on other websites as well. 

Your ad will only appear when someone searches for the word or phrase you choose, so if a buyer wants to buy your product, but doesn’t know what it’s called yet, they’ll see your ad! Google Ads are a great way to target very specific audience segments and not just throw money away by advertising to everyone.

Well, firstly, to become a Google Premier Partner, you must first meet Google’s requirements in three key areas: certification, ad spend and performance. If an agency is a Google Premier Partner (which Impressive is), you can be certain that they are knowledgeable, have a strong track record of high-performing campaigns and have run a LOT of them. PPC agencies that have qualified for Google Premier Partner status know exactly how to get your business noticed and take it to the next level.

To track ROI, you’ll need to set up conversion tracking in Google Ads. If you have a website and are using Google Ads to drive traffic there, you can use this tool to track how many people who came from your ad converted and then how much revenue that generated. This will allow you to see how much each new customer costs and whether or not it’s worth investing more into Google Ads for that keyword or campaign.

No, Google Ads don’t affect SEO. And here’s why:

Google Ads are ads that are shown in Google search results. They’re essentially a way to pay for your company to be seen on Google search results pages for specific search terms. But when it comes to ranking on Google search results pages organically, nothing affects your ranking more than the content you put on your website and how optimised it is for search engines. 

Organic and paid search sit completely separately and will not affect each other when executing the individual strategies.

In short, if you’ve got a business, you should be using Google Ads.

Just think about it. When you’re devising a marketing strategy, one of the first things you do is look up what other businesses are doing to get their name out there. You don’t have to go far to find out that Google Ads are the best way to get your message out there and convert leads into customers. It doesn’t matter if you’re an international conglomerate or a local artisan business, you should be using Google Ads. You can adjust your ad spend accordingly to suit your budget and reach your desired audience. It’s for this reason that you’ll never be throwing money away when you use Google Ads, you will only reach the people who want to find you, but just don’t know how.

If we’re strictly talking about the Google SERP, Google Ads can appear above the organic search results, or below them, depending on the ads’ performance. They appear just like an organic search result, however, they are labelled with ‘ad’ so you can tell which ones are ads – only if you look hard enough.

PPC stands for “Pay-Per-Click,” and it’s a method of advertising where you pay according to the number of clicks on your ads. This can be useful if you’re trying to drive traffic to your website, but don’t have a lot of money to spend on traditional advertising. It can also help you get the word out about a new product or service without spending much time or money on marketing.