4.8 | 130+ reviews

Robert Tadros

Robert Tadros CEO & Founder

“Thank you. We look forward to chatting”.

The Impressive team will reach out within 24 hours

LET IMPRESSIVE HELP YOU MEET YOUR business goals

"Very knowledgeable and supportive team. If you are looking for a digital agency that will feel like an extension of your team - look no further."

Bruna Dias

Bruna Dias
Nine West

We deliver incredibly impressive results for ambitious brands.

4.8 stars out of 130+ reviews

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About you

2

Your Business

Programmatic Advertising Agency

Reach the Right Audience at the Right Moment

Programmatic advertising automates the buying and placement of digital ads across display, video, audio and native formats. Instead of negotiating placements manually, algorithms purchase ad space in real time based on audience data, context and performance signals. We manage programmatic campaigns that reach your audience with precision at scale and report on the metrics that connect impressions to revenue.

Meet Maryellen, Our Group Performance Director

4.8 | 130+ reviews

Meet Maryellen, Our Group Performance Director

Meet Maryellen, Our Group Performance Director
The Memo
Award-Winning Local SEO Agency

What Is Programmatic Advertising?

Programmatic advertising uses automated technology to buy digital ad placements in real time. When a user loads a webpage or app, an auction runs in milliseconds to determine which ad appears. The system evaluates audience data, bid strategy and contextual relevance to serve the most appropriate ad to the most appropriate user.

The result is precise audience targeting at scale without manual media buying. Campaigns run across thousands of websites, apps and connected TV platforms simultaneously.

Why Programmatic Advertising
Belongs in Your Media Mix

    • Programmatic targeting goes beyond demographics. We reach users based on browsing behaviour, purchase history, content consumption, location and device. That precision means your budget reaches the people most likely to act.

    • Programmatic campaigns access inventory across major publisher networks, news sites, apps and Connected TV platforms. One campaign can reach millions of users across trusted environments.

    • Algorithms adjust bids, placements and creative in real time based on performance data. Underperforming placements lose budget. High-performing ones gain it. Optimisation happens continuously, not monthly.

    • Programmatic runs awareness campaigns through video and display, consideration through native and retargeting, and conversion through dynamic creative. Each layer feeds the next.

Programmatic Ad Formats
We Manage

Display Ads

Banner and rich media ads are served across websites and apps.

Video Ads

Pre-roll, mid-roll and outstream video ads across publisher sites, YouTube and Connected TV.

Native Ads

Ads that match the look and feel of the editorial content around them.

Audio Ads

Ads served within streaming music, podcasts and digital radio. Effective for reaching audiences during moments when visual formats cannot.

Connected TV (CTV) Ads

Video ads served on smart TVs and streaming platforms. CTV combines the impact of television advertising with the targeting precision of digital.

Dynamic Creative Optimisation (DCO)

Ads that automatically adjust messaging, imagery and offers based on the viewer’s profile, location and behaviour.

What Our Clients Say

Brands running programmatic through our team report more precise audience reach, stronger CPM efficiency and attribution that connects display spend to pipeline outcomes.

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Chris Stewart
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We have the team at Impressive looking after our social media and Google advertising campaigns for some time now and are very happy with the results. Business is steadily improving despite some market uncertainties. Our business would not be where it is today without the work Impressive are doing for us. Gone are the days when print media is our form of advertising.
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Yuli Saenz
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We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition. Rachel has been exceptional to work with: smart, responsive, and highly proactive. The team has helped us navigate business challenges, respond to Google algorithm changes, and implement new AEO strategies to strengthen our visibility across LLM-driven discovery / AI search platforms. What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.
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Cameron Davis
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We have been working with Impressive for a couple of years now and we have been seeing fantastic results thanks to their work. Their attention to detail and commitment to the quality of their work is impressive. looking forward to to continued work with Hardik and the Impressive team.
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Danielle Symons
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They make SEO easy! great communication, easy to work with keeping us informed and taking the time to explain the complexities. Ruby is a pleasure to deal with highly recommend impressive
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Dennis Papas
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We've partnered with Impressive for over 3 years as our SEO agency at Podium Australia, and the results have been exceptional. When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts. Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation. If you're looking for an SEO partner focused on real business outcomes, I couldn't recommend Impressive more highly.
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Derrick Wong
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Impressive Digital have been a strong partner for our whole digital marketing side of our e-commerce business. They bring clear strategy, solid execution, and consistent communication. Jason, our account manager, has been a standout — always proactive, transparent, explains things well and focused on consistency and performance. Really happy with the results and the solid relationship we have with Impressive.
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Mark Lowrey
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Amazing team to work with. They produce great results and really quickly. Very different to other companies in the same industry .
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Louise Heffernan
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I have been working with Impressive for over 2 years. I have found the whole team amazing - especially Ruby, her attention to detail is excellent, and she is always willing to go the extra mile and think outside the box.
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Penske Australia & New Zealand
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We’ve been working with Impressive for over a year now after switching from another SEO agency, and the difference has been outstanding. They not only develop a strategy that truly aligns with your business goals, but they also clearly outline the steps required to achieve it. Each month, they make it easy to understand the actions you need to take and the progress being made.
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Our Programmatic Process

1

Strategy and Audience Planning

We define campaign objectives, map audience segments and select inventory sources based on your goals.

2

Campaign Architecture

We structure campaigns across DSPs with proper frequency caps, brand safety controls and creative assignments.

3

Creative Development

We produce display, video and native creative across required formats and sizes. DCO campaigns receive dynamic asset libraries for personalised delivery.

4

Launch and Optimisation

We launch with proper tracking and optimise continuously. Bid adjustments, placement exclusions, frequency management and creative rotations happen daily.

5

Reporting and Iteration

We deliver clear monthly reports connecting programmatic performance to reach, engagement and conversion outcomes.

Programmatic Advertising Results

We deliver Paid management in Sydney for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.

Programmatic Results Timeline

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0-14 days

Tracking configured. Campaign structure live. Initial data collection.

14-30 days

Audience and placement performance data informs optimisation.

30-60 days

CPM and CPA trends stabilise. Underperforming placements excluded.

60-90 days

Campaign maturity improves. Frequency and creative testing refined.

90+ days

Performance compounds. Audience segments mature and costs improve.

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Other Paid Channels
We Manage

Google Ads (PPC)

We run search, shopping and performance max campaigns that capture high-intent demand at the point of action.

Facebook Ads

We manage campaigns across Meta placements to reach audiences during discovery, consideration and retargeting.

TikTok Ads

We run TikTok campaigns targeting younger, mobile-first audiences through native creative and interest-based targeting.

LinkedIn Advertising

We manage LinkedIn campaigns for B2B brands targeting decision-makers by job title, industry, company size and seniority.

Recognition

Award-winning
Digital Agency

Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.

apac 26

11 x CAMPAIGN FINALIST 2026

apac 25

4 x CAMPAIGN WINNER 2025

GLOBAL SEARCH

13 X CAMPAIGN FINALIST 2025

apac 25

14 x CAMPAIGN FINALIST 2025

apac 25

WINNER: BEST USE OF AI IN SEARCH

apac 25

WINNER: BEST USE OF SEARCH: TRAVEL

apac 25

WINNER: BEST USE OF SEARCH: GAMING

apac 25

WINNER: BEST SOFTWARE INNOVATION

FInancial review 24

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Meeting the highest standards of verified social and environmental performance

Certified

Premier partner with advanced certifications in Google Ads and Analytics

Premier Partner

Serious About Results?
So Are We.

Let’s get your Paid sorted with a custom strategy that answers to outcomes, not empty metrics.

FAQs