VICTORY THROUGH VERSATILITY
Drive performance by reaching the right audiences when they’re most engaged
Optimise your Google Display Ads.
Your ads should drive sales and build your brand. Simply sending traffic to your site isn’t enough.
If you’re not reaching the right audience, you’re simply setting up a billboard and letting people drive past it. What you need to attract is a qualified, relevant audience that is already interested in your brand.
Through ad targeting and distribution technology, Impressive unleashes optimised Google banner ads onto the right audience, at the right time. Bringing you dollars, not just impressions.
Maximise conversions and your ROI using Google display advertising by partnering with the leading Google display advertising agency – Impressive.
WHY USE GOOGLE DISPLAY NETWORK FOR YOUR NEXT ADVERTISING CAMPAIGN?
The Google Display Network is a platform that allows you to access tons of websites and apps that sell advertising slots on their display-only websites. An often overlooked yet valuable tool, the Google Display Network is an awe-inspiring method to reach prospective customers who are actively seeking products and services that fit your business offerings.
REACH ONLY THE MOST RELEVANT AUDIENCES.
customers based on their shopping history and browsing habits. Instead of waiting for them to come to you, you can go to wherever they are on the web.
With the Google Display Network, you can target your audience based on:
- In-market segment targeting
- Affinity audience targeting
- Custom intent audiences
- Placement targeting
- Topic targeting
Your ads will reach people with genuine interest in your product or service, and not bother with the rest. That means you’re only spending money on ads that will actually impact your bottom line.
Get There Before your Competitors.
The Google Display Network (GDN) puts you in control of when your ads are shown.
Grab a user’s attention before your competitors do to give yourself that vital competitive advantage. Or, use remarketing to remind a customer that they’re interested in your products or services.
We can strategically place your Google display ads on a network of relevant sites across the web. Google says their Display Network reaches more than 90% of internet users worldwide. It spans across 2 million sites!
Can you afford to ignore that audience?
Measurable Results Through a Transparent Relationship.
The best part about a digital campaign is being able to see it work.
Whenever we partner with a business to manage their GDN, we offer transparent services and honest information from that very first phone call.
You can measure the results from your campaign in AdWords and watch us blow your goals out of the water. Through clear reporting, you’ll gain full access to the ads that are getting the best results, your cost-per-click and conversion rate improvement.
If you’re not happy with the results you’re seeing, we can use this data to tweak your campaign.
We’ll allocate your budget to get the best ROI possible and get you more customers.
ENLIST THE SUPPORT OF A PREMIER GOOGLE PARTNER
Turn Passive Browsers into Active Customers.
Though Google banner ads are littered around the web to catch the eyes of passive users, there are intricate ways to optimise them and gain active buyers.
While users aren’t in the “ready to buy” phase (they may not even be in the “ready to shop” phase!) don’t let that put you off GDN advertising. Our AdWords gurus at Impressive know their way around AdWords to the finest detail.
We’ve learnt from experience what works and what doesn’t.
Through the powers of remarketing, managing placements, creating multi-format, engaging ads and giving daily nurturing to your campaign, you’ll be amazed at just how much your reach could expand.
NEVER LOSE AN OPPORTUNITY WITH PROGRAMMATIC ADVERTISING
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Programmatic advertising is a form of online advertising that optimises computers to automate the buying and selling of digital ads. As a result, programmatic ads consistently engage your customers and drive qualified leads to your business over time. Programmatic advertising is quickly becoming integral to online marketing, and it’s not going away soon!
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Hyper-targeting is a strategy that identifies a target audience and delivers personalised and relevant messages across online spaces. Hyper-targeting is an opportunity to funnel your business messaging to a targeted audience more likely to be interested in your products and services.
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Making the most of your programmatic advertising is more than just buying more impressions – it’s about ensuring you reach the right audience at the right time. From segmenting your audience to setting clear goals and studying your data, we can help you build the best strategy and automation that maximises your organic campaign growth.
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Reap the Benefits of Google Display Advertising With The Best Agency In Melbourne
Let your competitors continue to snuff at the more “passive” nature of Google Display Advertising. Meanwhile, you can storm ahead with optimal Google Display ads that bring in the big bucks for your brand.
Tools like Google AdSense, and a smarter strategy, keep your ads relevant. So, if you sell gourmet cake toppings, your ad might be displayed on a blog post explaining how to create awesome cake designs.
The user wasn’t originally in the buying phase, but as soon as they are, they’ll think of your brand first.
Have a chat with an Impressive strategist. We can offer a FREE 30-minute analysis of your current digital advertising strategy and show you how to improve it.
ARE WE THE BEST SEO COMPANY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO.
A FIVE-YEAR PARTNERSHIP: HOW IMPRESSIVE AND VIKTORIA & WOODS JOINED FORCES TO DRIVE GROWTH IN REVENUE AND SALES
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
BREAKING INTO THE AMERICAN MARKET: HOW SCANLAN THEODORE BOOSTED ROI BY 39% WITHOUT PROMOTIONS
+39%
Increase in ROAS
–29%
Decrease in CPA
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+$23m
Increase in new customer revenue
+230K
New customers acquired in just under one year
DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
SUSTAINABLE GROWTH IN A CHALLENGING LANDSCAPE: ZANUI’S JOURNEY BEYOND THE INDUSTRY DOWNTURN
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
DRIVING RESULTS: HOW IMPRESSIVE ACHIEVED A 70% INCREASE IN NON-BRANDED TRAFFIC FOR THIS FASHION BRAND
+70%
Increase in YOY Non-Branded Traffic
+10%
Increase in eCommerce Conversion Rate
+463
Keywords on Page #1
GOOGLE ADS LOCATIONS
GOOGLE DISPLAY NETWORK FAQS
LET’S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
