4.8 | 130+ reviews

Robert Tadros

Robert Tadros CEO & Founder

“Thank you. We look forward to chatting”.

The Impressive team will reach out within 24 hours

LET IMPRESSIVE HELP YOU MEET YOUR business goals

"Very knowledgeable and supportive team. If you are looking for a digital agency that will feel like an extension of your team - look no further."

Bruna Dias

Bruna Dias
Nine West

We deliver incredibly impressive results for ambitious brands.

4.8 stars out of 130+ reviews

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About you

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Your Business

Microsoft Bing Ads Agency

Reach the Searchers Google Misses

Over 136 million people search on the Microsoft Network every month, and 63 million of them cannot be reached through Google Ads. That is a significant audience most advertisers ignore. As a Bing advertising agency and Microsoft Ads agency, we manage campaigns across Bing, Yahoo and AOL that reach high-intent searchers at lower CPCs, with the same performance focus we apply to every channel.

Meet Maryellen, Our Group Performance Director

4.8 | 130+ reviews

Meet Maryellen, Our Group Performance Director

Meet Maryellen, Our Group Performance Director
The Memo

Why Microsoft Bing Ads
Deserve a Place in Your Paid Strategy

    • The Microsoft Network reaches 63 million people that Google Ads does not. Ignoring microsoft advertising in Australia means ignoring a significant portion of your potential market.

    • Microsoft Ads consistently deliver a lower cost per click than Google Ads in most Australian categories. Less competition means your budget goes further and your ads achieve stronger positions.

    • Microsoft’s audience skews slightly older and higher-income than Google’s. For businesses selling premium products or professional services, that demographic profile matches purchase power.

    • Microsoft Ads fill the gaps in your Google campaigns. Running both platforms ensures you capture the full search market rather than leaving 34% of desktop searches uncovered.

Bing Ad Formats
We Manage

Search Ads

Text-based ads that appear on Bing, Yahoo and AOL search results.

Shopping Ads

Product listing ads that surface your inventory with pricing, images and reviews in Bing Shopping results.

Audience Ads

Native-style ads served across the Microsoft Audience Network, including MSN, Outlook and partner sites.

Multimedia Ads

Rich visual search ads featuring large images alongside text.

Video Ads

Video placements across the Microsoft Audience Network.

Copilot Ads / Offer Highlights

Ads that surface key selling points like free shipping directly within Copilot AI conversations.

What Our Clients Say

Businesses adding Microsoft Ads alongside Google report lower CPCs, incremental conversions and a paid search picture that accounts for the full search market.

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Chris Stewart
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We have the team at Impressive looking after our social media and Google advertising campaigns for some time now and are very happy with the results. Business is steadily improving despite some market uncertainties. Our business would not be where it is today without the work Impressive are doing for us. Gone are the days when print media is our form of advertising.
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Yuli Saenz
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We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition. Rachel has been exceptional to work with: smart, responsive, and highly proactive. The team has helped us navigate business challenges, respond to Google algorithm changes, and implement new AEO strategies to strengthen our visibility across LLM-driven discovery / AI search platforms. What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.
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Cameron Davis
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We have been working with Impressive for a couple of years now and we have been seeing fantastic results thanks to their work. Their attention to detail and commitment to the quality of their work is impressive. looking forward to to continued work with Hardik and the Impressive team.
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Danielle Symons
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They make SEO easy! great communication, easy to work with keeping us informed and taking the time to explain the complexities. Ruby is a pleasure to deal with highly recommend impressive
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Dennis Papas
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We've partnered with Impressive for over 3 years as our SEO agency at Podium Australia, and the results have been exceptional. When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts. Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation. If you're looking for an SEO partner focused on real business outcomes, I couldn't recommend Impressive more highly.
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Derrick Wong
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Impressive Digital have been a strong partner for our whole digital marketing side of our e-commerce business. They bring clear strategy, solid execution, and consistent communication. Jason, our account manager, has been a standout — always proactive, transparent, explains things well and focused on consistency and performance. Really happy with the results and the solid relationship we have with Impressive.
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Mark Lowrey
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Amazing team to work with. They produce great results and really quickly. Very different to other companies in the same industry .
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Louise Heffernan
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I have been working with Impressive for over 2 years. I have found the whole team amazing - especially Ruby, her attention to detail is excellent, and she is always willing to go the extra mile and think outside the box.
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Penske Australia & New Zealand
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We’ve been working with Impressive for over a year now after switching from another SEO agency, and the difference has been outstanding. They not only develop a strategy that truly aligns with your business goals, but they also clearly outline the steps required to achieve it. Each month, they make it easy to understand the actions you need to take and the progress being made.
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Our Microsoft Ads Process

1

Discovery and Audit

We review your existing Microsoft account (if you have one), your Google Ads data and your growth targets. We identify opportunities Google is missing and gaps Microsoft can fill.

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Campaign Strategy

We develop a Microsoft-specific strategy rather than importing your Google Ads account and hoping for the best. Different audience, different auction dynamics, different approach.

3

Campaign Structure and Build

We architect campaigns with clean keyword groupings, proper match types and ad copy written for Microsoft’s audience.

4

Launch and Optimisation

We launch with proper UET tracking and optimise continuously. Bid adjustments, negative keywords, audience refinements and placement testing happen weekly.

5

Reporting and Iteration

We deliver clear monthly reports connecting Microsoft Ads performance to CPA, ROAS and pipeline outcomes alongside your Google Ads data.

Microsoft Ads Results

We deliver Paid management in Sydney for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.

Microsoft Ads Results Timeline

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0-30 days

Account and tracking configured. Campaign structure live. Initial data collection.

30-60 days

Conversion data informs bid adjustments. Negative keywords refined.

60-90 days

CPA and ROAS trends become clear. Top performers scaled.

90+ days

Performance compounds. Microsoft Ads deliver incremental volume alongside Google at lower CPCs.

90+ days

Performance compounds. CPA drops as the algorithm learns.

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Other Paid Channels
We Manage

Google Ads (PPC)

We run search, shopping and performance max campaigns that capture high-intent demand at the point of action.

Facebook Ads

We manage campaigns across Meta placements to reach audiences during discovery, consideration and retargeting.

YouTube Advertising

We produce and manage video campaigns across YouTube’s ad formats to drive awareness, consideration and conversions.

LinkedIn Advertising

We manage LinkedIn campaigns for B2B brands targeting decision-makers by job title, industry, company size and seniority.

Recognition

Award-winning
Digital Agency

Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.

apac 26

11 x CAMPAIGN FINALIST 2026

apac 25

4 x CAMPAIGN WINNER 2025

GLOBAL SEARCH

13 X CAMPAIGN FINALIST 2025

apac 25

14 x CAMPAIGN FINALIST 2025

apac 25

WINNER: BEST USE OF AI IN SEARCH

apac 25

WINNER: BEST USE OF SEARCH: TRAVEL

apac 25

WINNER: BEST USE OF SEARCH: GAMING

apac 25

WINNER: BEST SOFTWARE INNOVATION

FInancial review 24

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Meeting the highest standards of verified social and environmental performance

Certified

Premier partner with advanced certifications in Google Ads and Analytics

Premier Partner

Serious About Results?
So Are We.

Let’s get your Paid sorted with a custom strategy that answers to outcomes, not empty metrics.

FAQs