SEARCH EXPERIENCES THAT ENGAGE
Tap into an untouched consumer base and unlock new opportunities.
Maximise every performance-driving opportunity
Microsoft Advertising (also known as Bing Ads) connects businesses with prospects that aren’t already being drowned in sales messages. Maximise every possible revenue avenue by tapping into the Microsoft Search Network to reach new customers – and only pay for the ones that complete a relevant goal. Your paid media campaign should integrate high-performing channels so you can engage the right target audience, in the right place and at the right time.
With lower cost-per-clicks and a higher potential ROI, it’s time for your marketing team to turn its attention to Microsoft Ads. Lock Impressive into your organisation’s structure and our team of paid media specialists and data strategists will execute a smart campaign, designed to reach more valuable audiences and scale as your organisation grows.GET A FREE QUOTE
BING ADS: AN ESSENTIAL PIECE OF YOUR ADVERTISING PUZZLE
CEOs, marketing managers and other decision makers in every organisation are constantly faced with the task of expanding their reach, without wasting budget in areas that won’t deliver a high return. We execute your highly-competitive Microsoft Advertising campaign as part of a wider, omnichannel strategy that encompasses the high-performing channels relevant to your goals. So, we’re able to sync and streamline Microsoft Ads with Google Ads, landing pages, social media and other digital avenues.
Managed in-house by our specialists and optimised in real-time, your Microsoft Ads strategy will be treated as a single entity with its own data and best-practices, but will become an integrated piece of your overall digital campaign. Discover new opportunities by connecting with customers across the sites, apps and devices they use every day, during the most meaningful moments.BOOK A FREE STRATEGY SESSION
Business growth empowered by paid strategies
Partnering with Impressive means merging with a team of experts that are obsessed with your organisation’s growth. Our in-house PPC specialists have combined years of experience in building and optimising campaigns, allocating your budget and tweaking your ads so they’re tightly aligned with your short and long-term objectives – activating instant sales and accelerating success.
We don’t offer one-off “solutions”, but we become more like an additional member of your team. So, you’ll have people focusing on your Microsoft Advertising strategy, who work with other dedicated specialists as one unit that’s propelled by your performance. Book a free strategy session to find out more about our custom approaches.GET A FREE QUOTE
CLIMBING THE DIGITAL LADDER: KOGAN’S TECH-POWERED SURGE ACHIEVES A 40.5% BOOST IN PAGE #1 RANKINGS YoY!
Increase in non-brand clicks
Increase in page #1 rankings YoY
Improvement in Share of Voice
BOOSTING ROAS AND REVENUE: UNLEASHING LETAO’S SWEET SUCCESS STORY WITH OUR DIGITAL MARKETING STRATEGIES
ROAS from Google Ads
Reach 991k users and attributed $197k revenue on meta
Combined revenue attributed from Meta & Google
FASHIONABLY OPTIMISED: IMPRESSIVE’S SEO CAMPAIGN FOR KOOKAÏ RESULTS IN 160% GROWTH IN NON-BRANDED ORGANIC SEO TRAFFIC
Growth in non-branded organic SEO traffic
New impressions in 12 months
Increase in eCommerce conversion rate
FROM SEARCH TO SOCIAL: HOW MISHA MORE THAN DOUBLED REVENUE GROWTH
Growth in Revenue
Growth in Conversion Rate
Growth in Non-Branded Impressions
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
Increase in conversion value through paid search Year on Year
Increase in ROAS
New customers acquired in just under one year
HSP UTE LIDS
HOW WE CRAFTED INCREDIBLE RESULTS FOR THIS UTE LID DESIGN & MANUFACTURING COMPANY
Increase in paid conversions
Increase in non-branded clicks
Increase in page 1 rankings
WE POWERED THROUGH AND KNOCKED THIS SPORT EQUIPMENT MANUFACTURING BRAND’S SEARCH & REVENUE GOALS OUT OF THE PARK
increase in transactions
increase in online revenue
uplift in page 1 rankings
Integrated paid search services that are proven for success
Achieve success via a wider PPC strategy that encompasses all effective channels, for a digital presence that delivers a streamlined buyer journey to turn intent into action and accelerate sales. Find out why Impressive is the best Bing Ads agency in town. Contact our expert team today. We can also help with Google Adwords management across Australia, including Melbourne, Sydney, Perth, Brisbane and the Gold Coast. Need support with something else? Speak to us about Google Shopping, Google Remarketing and more.
The essential platform for PPC campaigns, we build Google Ads strategies that are driven by your target audience and your brand’s unique goals.
Boost your online visibility and unlock your potential by utilising an additional platform that showcases your products and drives traffic to your site.
Reconnect with users that have already shown interest in your products or services, at the right time in their journey. Boost conversions with clever remarketing.
Google Display Network
Create relevant online experiences using disruptive visual ads. The Google Display Network connects your brand with prospects across websites, social media, apps and videos.
We’ll take care of audience segmentation and automation, to make the best use of your budget and streamline your company’s processes.
MICROSOFT ADVERTISING AND BING ADS FAQS
Bing ads provides a service to marketers and businesses looking for PPC advertising, on both the Bing and Yahoo! Search engines. Though Bing services a smaller audience than Google, it still takes a substantial share of the internet. Bing pay-per-click runs in a similar way to Google AdWords.
There’s no doubt that Bing is Google’s underdog, but it’s seeing an ongoing growth of the search market share. It’s worth allocating a part of your advertising budget to Bing PPC, because you can enjoy a better return on your investment. Bing ads are cheaper and actually get a higher CTR than Google, which could be due to their ad placement.
Bing search marketing comes in at a lower price compared to Google AdWords (in 2014, it was 33.5% less). There’s less competition for keywords and you can receive a better ROI. The costs vary depending on your chosen bid, CTR and competition.
The Bing ads structure is very similar to AdWords structure. They rely on keywords and an auction process. You create your ads based on specific keywords and then select the amount you want to pay for that keywords. Then, you pay each time a user clicks your ad and goes through to your site.