The Latest Podcasts

“I think one of the biggest challenges facing SEOs in 2022 is getting an accurate understanding of what’s going on in the search results.” – Kevin Indig

“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.” – Lindsay Sakraida

Listen as show host Russ Macumber talks with the guru Tom Critchlow about his experience as a consultant working with senior leaders, and his journey to starting The SEO MBA program.

Friend of the show, Steve Wiideman, returns for another episode to give us an update on what he has been doing and his experience working with International House of Pancakes (IHOP).

“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7

“The biggest challenge [facing SEOs in 2022] is getting things done, making things happen.” – Eli Schwartz

“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” –

Listen as show hosts Russ Macumber & Gabriel Grossman talks with author, podcast host and SEO teacher Kate Toon about how she got into the industry and what tips she has for budding SEO ninjas.

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs