Tap into the Power of Instagram Advertising

When it comes to creating the perfect ad, Instagram has a range of tools at your disposal to create seamless, targeted content for your audience. Whether you want to give your customers a glimpse into your brand with a 15-second video, or looking to give an in-depth introduction to your product with a longer carousel ad, we’ll find the perfect format to showcase your business and brand identity. From Explore ads to IGTV and Instagram Reels, there’s no better way to advertise your product than Instagram.

Although Instagram was acquired by Facebook in 2012, the two platforms offer different advantages when it comes to Social Media Advertising. While both channels use the Facebook Ads Manager platform, Instagram’s popularity lies predominantly with young adults and teens, so for brands with a younger target demographic this would be the wiser choice. 

For businesses looking to increase brand awareness, Facebook remains an attractive choice for its reach and large audience. But ultimately, if you’re a brand with a visual product, Instagram’s video ads and branded content can lead to outstanding engagement.

Google and Instagram ads are both excellent channels when it comes to driving conversions, but finding the better fit for your brand will largely depend on the audience you’re targeting and the type of product you’re looking to advertise. Google is a fantastic platform when it comes to brand awareness, thanks to its expansive network and reach, but Instagram can be the better option for businesses with a more visual product and a younger audience.

When you do Instagram advertising properly, it can be insanely effective. While we don’t recommend constant self-promotion, you should be using the platform to demonstrate your products. 65% of Instagram’s top-performing brand posts contain a product. When users come online, they’re often open to purchasing the things they see, so use that to your advantage.

Whether we execute photos, videos, carousel or story ads, we can target them towards the right audience. Instagram uses the same advertising tools as Facebook, so you can be sure they’re powerful. This means you can create your ideal audience based on location, age, connections and more.

Instagram began as a photo sharing platform, but it didn’t take long for businesses to latch onto its benefits. It became a paid business tool in 2015, when it launched advertising to all businesses and marketers after testing the features for a couple of years.

Because Instagram is so highly integrated with Facebook, it works in a very similar way. In a brief description, you select your ad format and your targeted audience, and create a lead form. When building a campaign, choose your objective and then customise your ad to fit your budget, audience and goals.

As of April 2017, Instagram had more than 7 million monthly active users. Its demographic is huge, and every industry can vastly increase their revenue through strategic Instagram advertising. With a higher engagement rate than all other platforms and a 50% yearly growth, Instagram has unlimited potential for brands.

You can place your CTA as a link on your Instagram ad, and select your preferred one based on your goals for each campaign. For example, do you want link clicks to go to your website, install an app or buy a product? Links appear in an enticing bright blue colour, to try to encourage more interaction.

Instagram advertising offers an attractive CTR and Impressive targeting options. The cost of Instagram advertising varies depending on your campaign type, but you can expect to pay around $0.20 all the way to $2 for a click. If you work with Impressive Instagram marketing agency, we can take your budget into account to build the best, most cost-effective strategy for you.

You can build an Instagram organic strategy for no cost except your time, but Instagram ads come at a price. You may be surprised that it’s a little more expensive than Facebook and Twitter advertising, but if you have a campaign with a high ROI, it’s completely worth the expense.