How Our Digital Marketing Strategies Sweetened LeTao’s Revenue Growth and ROAS
+11x
ROAS from Google Ads
+197K
Reach 991k users and attributed $197k revenue on meta
+238K
Combined revenue attributed from Meta & Google
THE CLIENT
LeTAO, a globally recognized Japanese cheesecake brand established in 1988, expanded its signature cheesecake and other dessert range to Australia in 2019.
THE CHALLENGE
As a newcomer to the Australian market, they had no existing brand presence or digital footprint. To tackle this issue, Impressive was assigned the responsibility to generate brand awareness and create excitement around their famous cheesecake and other dessert products through paid ads.
THE STRATEGY
Impressive took up the challenge to create a paid digital strategy for LeTAO, a brand with no prior digital presence in Australia. The objective was to penetrate the Australian market and drive online sales through paid ads.
Collaborating internally and with LeTAO, we developed key messaging that highlighted their brand’s USPs and top-selling products. Our initial campaign was successful, leading to a complete sell-out of LeTAO’s products. Following this success we moved on to a full-funnel approach through Meta & Google.
THE RESULTS
As a result of Impressive’s successful paid digital strategy, LeTAO not only gained brand recognition and a strong digital presence in Australia but also managed to penetrate the market and create a loyal customer base. Our campaigns helped to drive sales and created a buzz around the brand, resulting in frequent repurchasing of LeTAO’s products.
