CAPTURE & CONVERT
Unlock your store’s potential with Google Shopping’s paid search platform
Connecting prospects with your products – when it matters
Dominate across the channels by maximising every sales opportunity that comes your way. With the ever-increasing choice and transparency available to consumers, a laser-targeted Google Shopping campaign could ensure your online store is the dominant choice for ready-to-buy users that are searching for your products. Going beyond keywords, the team of senior PPC strategists at Impressive builds a Shopping strategy that is driven by your audience and our exclusive data insights.
Stemming from years of combined knowledge and expertise, and our status as a Premier Google Partner, we harness relevant data to manifest personal and valuable search experiences. That means that, by merging your marketing team with ours, you get access to our best-in-class capabilities and the cutting-edge tools that make your campaign stronger than that of your competition.
Google Shopping across Melbourne has become highly competitive, it’s time to put your products on the forefront with our team of experts!
Technology & techniques that are transformative for brands
Deliver an outstanding experience to potential customers, by cutting through the text-heavy search and shopping noise. Using the latest PPC technologies and the specialist knowledge that runs through our teams, clients that partner with Impressive could see 30% higher conversion rates, compared to only using text ads.
Always taking an integrated approach to Google Shopping management, we streamline the sales funnel so that genuine prospects can easily achieve their goals – to generate fast sales as well as lasting connections that are vital for brand growth. We achieve this by connecting your brand with audiences during the intent phase, and creating visual ads that ensure your competitors’ efforts pale in comparison. Maximise your marketing budget and boost ROI by extending your online store’s PPC strategies to us.
Omnichannel solutions & real-time optimisation
Your Google Shopping campaign becomes more powerful when it’s integrated with other channels that are proven to accelerate eCommerce results. You’ll have an entire Impressive team full of individuals that specialise in their own niche, working together as one complete unit on a campaign that’s customised to your goals. With a strategy that’s planned, measured and optimised to the finest detail at every stage, brands that work with a Google Shopping agency like us achieve real, scalable growth.
Plug us into your own marketing team to access our wealth of knowledge, experience and support as your organisation grows. Never one to offer one-off “solutions”, experience a true value-adding partnership with PPC experts, senior strategists and creatives that are obsessed with your brand’s performance.
IMPROVE YOUR VISIBILITY & REVENUE WITH GOOGLE SHOPPING
Google Shopping isn’t just another ad platform. It’s your digital storefront, putting your products in front of shoppers who are already searching for what you sell. With buyers ready to purchase, it’s a powerful way to drive sales, increase visibility, and outshine competitors. But setting up a campaign that actually converts? That’s where things get tricky and a Google shopping management agency can help.
At Impressive, we don’t just bring in clicks—we bring in customers. Our data-driven Google Shopping strategies cover everything from feed management to bid optimisation, making sure your products land in front of the right audience at the right time. With a full-funnel approach, we turn browsing into buying and help you get the sales your business deserves.
Why Your Business Needs Google Shopping
If you’re selling products online, Google Shopping is a no-brainer. Unlike traditional search ads, Google Shopping puts your products front and centre—complete with images, pricing, and reviews—right at the top of search results. This visual format attracts higher-intent buyers who are ready to make a purchase.
Google Shopping doesn’t just increase exposure; it connects your brand with the right audience at the right time. With the ability to target shoppers based on their behaviour, interests, and previous interactions, it’s one of the most effective ways to maximise your eCommerce sales. And with Impressive’s expertise, you can leave customers impressed, unlocking even greater ROI from every ad spend.
Smart Shopping Campaigns
Google’s Smart Shopping campaigns take automation to the next level, using machine learning to handle bidding, ad placements, and audience targeting in real time. By combining standard Shopping and remarketing display ads into one streamlined campaign, they work to maximise conversions with minimal manual effort.
But here’s the catch—automation alone isn’t enough. Without the right strategy, your budget can be wasted on the wrong clicks. This is where our expertise in Google Shopping management can make a difference. At Impressive, we bring data-driven expertise to fine-tune your campaign, ensuring the right products reach the right shoppers at the right time. From optimising product feeds to refining audience targeting, we make Smart Shopping even smarter so you get the best return on investment.
Impressive’s Google Shopping Optimisation Process
Running a Google Shopping campaign isn’t just about showing up, it’s about standing out. With countless products competing for attention, a strong strategy is the difference between wasted ad spend and a steady stream of sales. Many businesses set up their campaigns and hope for the best, but hope isn’t a strategy. To truly succeed, you need a data-driven, hands-on approach that keeps your products in front of the right shoppers at the right time.
At Impressive, we’re the kind of Google Shopping agency that does more than just run campaigns, we refine, optimise, and scale them for maximum impact. Here’s how we make Google Shopping work for you:
- Product Feed Optimisation – We clean, structure, and enhance your product data so Google accurately matches your listings with the right searches.
- Bid Management – We apply smart bidding strategies to maximise visibility while keeping costs efficient and controlled.
- Campaign Structuring – We organise your products into well-defined segments to improve targeting, budget allocation, and overall performance.
- A/B Testing – We experiment with product titles, images, and pricing to identify high-performing variations that boost conversions.
- Competitor Analysis – We monitor competitor pricing and bidding strategies to help you stay ahead and maintain a competitive edge.
- Ongoing Optimisation – We make continuous, data-driven adjustments to refine bidding, feed data, and campaign structures in real time.
If Google Shopping was easy, everyone would be winning. Let’s make sure you do. Partner with Impressive!
Google Shopping, But Make It Impressive
We don’t do generic. We craft Google Shopping campaigns built for your brand, your audience, and your growth goals. With a proven track record of driving massive ROI for eCommerce brands, we know what it takes to make your products stand out.
We go beyond automated bidding and generic strategies. Our team dives deep into data, optimising every element, from product titles to bid adjustments, all to keep your campaigns running at peak performance. The result? More sales, stronger margins, and a serious competitive edge.
- Full Feed Management – We optimise, update, and maintain your Google Merchant Center feed to ensure accuracy.
- Advanced Bidding Strategies – Custom bid strategies tailored to your product categories and competition level.
- Dynamic Remarketing – Re-engaging past visitors with tailored ads that bring them back to complete a purchase.
- Multi-Platform Integration – Syncing Google Shopping with your broader digital marketing strategy, including Search, Display, and Social ads.
Generic strategies don’t cut it. It’s time to outshop the competition! Collaborate with our experts.
ENLIST THE SUPPORT OF A PREMIER GOOGLE PARTNER
ARE WE THE BEST GOOGLE SHOPPING AGENCY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO.
HOW WE HELPED BLUE ILLUSION ACHIEVE A 143% INCREASE IN REVENUE
+143%
YoY revenue growth
+112%
YoY increase in conversion rate
+29%
Increase in media spend, fuelling broader category coverage and campaign reach
A FIVE-YEAR PARTNERSHIP: HOW IMPRESSIVE AND VIKTORIA & WOODS JOINED FORCES TO DRIVE GROWTH IN REVENUE AND SALES
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
BREAKING INTO THE AMERICAN MARKET: HOW SCANLAN THEODORE BOOSTED ROI BY 39% WITHOUT PROMOTIONS
+39%
Increase in ROAS
–29%
Decrease in CPA
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+$23m
Increase in new customer revenue
+230K
New customers acquired in just under one year
DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
SUSTAINABLE GROWTH IN A CHALLENGING LANDSCAPE: ZANUI’S JOURNEY BEYOND THE INDUSTRY DOWNTURN
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
GOOGLE ADS LOCATIONS
Google Shopping FAQS
LET’S GET STARTED
WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
