Knobby's SEO Success

+52%

Increase in Organic Revenue

+139%

Increase in Keywords on Page 1

+79%

Increase in Non-brand traffic

THE CLIENT

Founded in 2014 in Australia, Knobby revolutionises the underwear industry with its subscription-based model, delivering unique and imaginative underwear to your door monthly. With a mission to continually surprise and delight its community through originality, innovation, and creativity, Knobby aims to provide extraordinary experiences that positively impact daily life. Their vision is to be recognised as the most creative and sustainable underwear brand in the world.

THE CHALLENGE

Before partnering with Impressive, Knobby faced a significant challenge in generating new incremental revenue through SEO. Most of their website traffic was coming from brand search terms, which meant they weren’t effectively attracting new audiences or increasing brand awareness through organic search. They aimed to leverage SEO as a means to expand their brand presence and complement their existing marketing channels.

THE STRATEGY

Over the past 12 months, Impressive successfully executed a comprehensive SEO strategy for Knobby, significantly improving website traffic and revenue.

Our approach began with extensive keyword research and competitor analysis. This allowed us to target high-potential keywords and produce content for key category pages, ensuring that the content matched user intent and included the relevant keywords to improve search rankings.

In addition to content production, we conducted thorough technical SEO audits, focusing on on-page elements, site speed, and indexation. These audits helped us identify and address any technical issues that could hinder the website’s performance. To further support our strategy, we implemented monthly link-building to strengthen the site’s authority and improve search visibility on key pages.