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KNOBBY’S SEO BRIEF: SUPPORTING BRAND EXPANSION IN THE SUBSCRIPTION UNDERWEAR MARKET

Impress Me!

KNOBBY

DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY

+52%

Increase in Organic Revenue

+139%

Increase in Keywords on Page 1

+79%

Increase in Non-brand traffic

THE CLIENT

Founded in 2014 in Australia, Knobby revolutionises the underwear industry with its subscription-based model, delivering unique and imaginative underwear to your door monthly. With a mission to continually surprise and delight its community through originality, innovation, and creativity, Knobby aims to provide extraordinary experiences that positively impact daily life. Their vision is to be recognised as the most creative and sustainable underwear brand in the world.

THE CHALLENGE

Before partnering with Impressive, Knobby faced a significant challenge in generating new incremental revenue through SEO. Most of their website traffic was coming from brand search terms, which meant they weren’t effectively attracting new audiences or increasing brand awareness through organic search. They aimed to leverage SEO as a means to expand their brand presence and complement their existing marketing channels.

THE STRATEGY

Over the past 12 months, Impressive successfully executed a comprehensive SEO strategy for Knobby, significantly improving website traffic and revenue.

Our approach began with extensive keyword research and competitor analysis. This allowed us to target high-potential keywords and produce content for key category pages, ensuring that the content matched user intent and included the relevant keywords to improve search rankings.

In addition to content production, we conducted thorough technical SEO audits, focusing on on-page elements, site speed, and indexation. These audits helped us identify and address any technical issues that could hinder the website’s performance. To further support our strategy, we implemented monthly link-building to strengthen the site’s authority and improve search visibility on key pages.

THE RESULTS

6 Month Traffic Review
  • Over the last 6 months, overall traffic has increased by 43% to 61,900 clicks
  • Non-brand traffic has increased by 79% to 7,630 total clicks
  • Average non-brand position has increased from 25.4 to 15.4
6 Month Organic Revenue
  • Organic revenue has increased by 52%
12 Month Keyword Performance
  • Overall keywords indexed have improved by 147% to 5,183
  • Keywords on page 1 have improved by 139% to 469
  • ‘Mens underwear’ (12.1k search volume) moved from position 17 to 8
  • ‘Mens undies’ (12.1k search volume) moved from position 13 to 6

Let's get started

WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE

Here’s how we’ll invest in you:

A comprehensive audit
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.