RESULTS THROUGH RELEVANCE
DIRECT MESSAGING THAT IGNITES DIRECT RESULTS AND MORE REVENUE.
Engaging emailing experiences that drive transactions
Email marketing campaigns that are smartly integrated with other relevant channels not only strengthen your brand, but drive transactions. By delivering relevant, personalised messaging to your target audience, businesses can build lasting connections that contribute to their long-term growth and ensure they become a priority in their industry. With extensive experience in building email campaigns, and a level of insider knowledge that’s more comprehensive than most, the in-house team at Impressive can plug into your operations and work alongside you to deliver a data-backed email campaign.
As a results-driven email marketing agency in Melbourne, we come geared up for the job. It’s our in-house team of automation and email specialists, combined with data analysts and best-in-class content writers, that delivers our clients the upper-hand and the tools they need to develop an EDM strategy that yields real results. By knowing what it takes to increase your open rate and boost high-quality clicks through to your website, we craft an integrated campaign that works towards your primary objective: boosting revenue.
ARE WE THE BEST EMAIL MARKETING AGENCY IN MELBOURNE? OUR CLIENTS SEEM TO THINK SO.
WITH AN EXPERT STRATEGY AND BRILLIANTLY EXECUTED CAMPAIGN – SUCCESS IS JUST PART OF THE FURNITURE.
+86%
increase in revenue
+65%
increase in sessions
+78%
increase in new users
BREAKING THROUGH THE POW WITH AN EXPERT MULTI-CHANNEL STRATEGY TO INCREASE PAGE 1 RANKINGS BY 89%
+127%
increase in eCommerce revenue
+366%
increase in non-brand clicks
+89%
increase in page 1 rankings
Maximise ROI through tailored campaigns
One-to-one marketing is now essential for businesses that want to build real connections with their audience. With innovative industry tools and experience, we’re able to create hyper-segmented audiences to deliver a message that’s highly personalised and relevant to them – making your customer communications more effective than that of your competition and ensuring you stand out from the noise.
When your EDM campaign is backed by real insights and created for your specific audience, your return-on-investment is increased. Our email marketing services at Impressive revolve around an intelligent combination of automation, machine-learning and content created by our human copywriters to ensure your emails are executed efficiently and with the personalisation needed to connect and convert.
Building positive experiences that engage customers
With an audience-first approach and email marketing that is created with a purpose, we’re able to build positive experiences that add genuine value to your customers. All email strategies are one piece of a bigger omnichannel marketing puzzle, and are powered by the needs of your target audience and the goals of your campaign. By pulling together what your customers want, we’re able to align all communication with their goals and your own objectives.
Leverage the expertise of an email marketing agency! Employ Impressive’s agility and fast adoption of the latest marketing tools and technologies. Our in-house knowledge and experience could be the key to ensuring your campaigns are more effective and yield better returns. We’re ahead of the pulse, and this industry-leading mindset means we could become a secret weapon for your marketing team.
With proven strategies and tailored campaigns, your email campaigns employ an infusion of data and creativity, delivering scalable results and undergoing optimisation as your company grows. Our senior email strategists would love to have a complimentary conversation about our plans for you.
ENLIST THE SUPPORT OF AN ACTIVECAMPAIGN PARTNER
How does an Email Marketing Campaign Work?
Email marketing works by guiding your audience through a carefully planned journey that builds interest, trust, and engagement. It is a more personal point of contact to reach your customers that holds so much potential compared to other channels.
An email campaign starts with an attention-grabbing subject line that entices recipients to open the email. Once opened, the challenge lies in keeping them hooked with compelling content that contains valuable insights, special offers, or personalised recommendations. Rather than just selling, it’s about nurturing meaningful connections with both your existing and potential customers to drive results.
As an email marketing agency, we specialise in finding those pathways for your target audience to discover your brand in a new light, keeping them coming back for more. If you’re searching for fresh ideas for your next winning campaign, then we just might be the right partner for you. Collaborate with our team of specialists!
Why does good email marketing work so well?
Good email marketing shines through the pile of unread emails in everyone’s inbox, but the solution goes beyond having a clickbait subject line. Behind every successful campaign is a well-thought-out strategy. There needs to be a clear, seamless journey for your audience. It all begins with making a good impression at the first touchpoint and working to sustain their interest afterwards. Instead of just listing products or services, you need to build trust, awaken their curiosity, and deliver value without overselling. The magic happens when content feels relevant, engaging, and naturally connected to your brand. Great email marketing doesn’t just engage, it converts!
At Impressive, our email marketing solutions live up to our name. We constantly look for ways to impress your customers and drive action. Our specialists are geared up with the ability to tailor content that is segmented, personalised, and makes an impact. Ultimately, rewarding you with the customer satisfaction and brand perception you are looking to achieve.
Are you ready to get past your emails being left “unread”? Find out how we can refresh your strategy!
GO FROM GENERIC TO IMPRESSIVE EMAIL MARKETING CAMPAIGNS!
Many businesses struggle with email marketing because of a generic approach. Treating it as another sales pitch and blasting out newsletters that push your products or services can lead to some of the most common problems: low open rates, poor engagement, high unsubscribe rates, or a lack of conversions. To be successful with a campaign means to shift the focus from selling to serving and immediately, it gives your audience a refresher from any other generic email they receive.
Impressive takes the guesswork out of email marketing. We analyse your audience, optimise your content, and implement automation that speaks to your customers at the right moment. Every brand faces different challenges, but the key to overcoming them is data-driven strategy. By zoning in on patterns and trends, we adjust our tactics to remove the roadblocks that hold your email campaigns back and give your brand the attention it deserves.
Email Marketing—The Impressive Way!
At Impressive, we don’t believe in cookie-cutter strategies, we believe in adapting. We handle each client differently, offering email marketing solutions that set you apart from the competition.
A winning email strategy requires more than just great content—it’s a blend of data, creativity, and strategy. We break it down into a structured process that maximise engagement and conversions:
- Audience Segmentation – We divide your audience into targeted groups based on behaviour, demographics, and purchase history. This helps us compose emails that speak directly to the recipient’s needs and interests.
- Content Creation – We craft compelling subject lines, engaging copy, and visually appealing designs to capture attention and drive action.
- Automation – We implement smart workflows to send the right message at the perfect time, increasing efficiency and customer engagement.
- A/B Testing – We experiment with subject lines, layouts, and CTAs to determine what resonates best with your audience.
- Performance Tracking – We monitor open rates, click-throughs, and conversions, continuously refining strategies to get the results you want.
We work with industry-leading platforms to ensure seamless execution and optimal results. From Klaviyo, Mailchimp, and ActiveCampaign to HubSpot and beyond, we leverage the best tech to automate workflows, personalise messaging, and track performance in real time.
Technology is just one piece of the puzzle. What sets us apart is how we use these tools to implement campaigns that tick off all the boxes on your checklist!
Email Marketing Features
There are a lot of working pieces in keeping your email marketing a well-oiled machine. Here are some key features we look into:
- Personalised Content – Craft dynamic emails that adapt to customer behaviour and preferences.
- Automated Sequences – Set up drip campaigns, welcome series, and abandoned cart emails to keep your audience engaged.
- Segmentation & Targeting – Reach the right people with messages that truly resonate.
- Responsive Design – Make every email look sharp and function smoothly on any device.
- Performance Tracking – Collect detailed reports to measure success and fine-tune your strategy.
We focus on making every interaction count, helping your brand stand out in a sea of emails.
Newsletter Management Services
A newsletter is your direct line to your audience, keeping them in the loop and excited about what you have to offer. It’s a brilliant way to share valuable insights, updates, and exclusive content while building trust and staying top-of-mind. Done right, a great newsletter keeps your audience hooked and turns casual readers into loyal customers.
Managing newsletters takes time and expertise. We handle everything from content planning to distribution, ensuring your newsletters remain engaging and worth reading. At Impressive, we strive to give your brand multiple opportunities to connect with your audience and we do so by writing content for a diverse set of campaigns: thought leadership pieces to build credibility, exclusive promos to drive action, and insightful articles that let your brand’s personality shine.
Commonly asked questions
LET’S GET STARTED
BOOK A FREE STRATEGY SESSION FOR…
AUDIT & ANALYSIS
We look at our own search data and carry out an analysis of your audience and competitors, to diagnose any inefficiencies and discuss what needs to be done.
CUSTOM GROWTH PLAN
We put together a custom growth plan to enhance UX and create a scalable automation strategy that delivers the most relevant message to individuals.
ROI PROJECTIONS
We predict any costs involved for your company, as well as the kind of returns you can expect from your investment.
