HubSpot Marketing Automation with Impressive

Digital marketing campaigns are far more complex and targeted than traditional marketing. There’s a lot of moving parts that work together to ensure you get results. These intricacies are what make HubSpot automation services essential to ensure everything runs smoothly.

With HubSpot, you can automatically segment your email marketing lists based on specific information from forms or other tools and databases. Whether you’re looking at shopping behaviours, downloaded content or pages that users have engaged with the most on your website, HubSpot marketing automation will be able to capture this information and follow steps accordingly based on your marketing strategy. This information can also be continually updated and changed, ensuring the right people are receiving the right messages at the right times.

Impressive can make HubSpot the centrepoint of your marketing strategy, using the various tools to ensure your digital marketing campaigns work towards achieving your business goals.

HubSpot didn’t become the leaders of the marketing automation world by chance. Their platform is one of the best available in the market, delivering a range of different options that fully sync and integrate with one another. Some of the key differences that make them stand out include:

• Free CRM – HubSpot CRM doesn’t offer a free trial, because it doesn’t need to. They offer this useful tool free of charge, forever.
• Marketing & sales hubs – Each of HubSpot’s tools work together seamlessly. Connect your CRM with HubSpot’s marketing and sales hubs to make the most of your data.
• Integration – Not only do HubSpot platforms work well together, but they also integrate with hundreds of apps, as well as all major social media platforms.
• Flexibility – Each of the tools are customisable to suit your business requirements.
• Tracking – Track your website visitors, track your sales communications, your email open rate and more. Whatever data you need, HubSpot can provide.

HubSpot marketing automation software comes at varying price points. The HubSpot CRM is completely free, as are the starting marketing, sales and service hubs. Costs are determined by the following:

• How many hubs you need – Each one has its own pricing structure depending on what features you require, although you can choose the Growth Suite, which includes all hubs and offers a 25% discount.
• Which tier you choose – Do you only need Starter features like forms, contact management and insights? Or do you need Professional features such as sales automation and smart notifications? Perhaps you need Enterprise level options such as predictive lead scoring or call transcriptions?
• What type of business you are – HubSpot offer special pricing for seed-stage or Series A startups that qualify for their Startups Program.

Before you choose which tiers and hubs your business requires, speak with the experts at Impressive. We’ll help plan your digital marketing strategy and determine the tools you need for success.

HubSpot offers a range of features to generate more leads for your business, including forms and contact management. By taking advantage of these features, integrating your website and social media platforms, and creating high quality content, you will quickly see an increase in leads. Your sales will also benefit from this thanks to data about your leads from features like site tracking, and automation software such as smart notifications and conversation routing.

Lastly, email marketing automation from HubSpot can help you to nurture your leads and existing clientbase to continue developing sales opportunities. At Impressive, our automation specialists can set up HubSpot on your behalf to ensure you’re making the most of its features. We’ll review your business objectives and develop a marketing strategy that takes these into consideration. With the right data and valuable content, you’ll quickly see results.