AN IMPRESSIVE 5 Year Growth Partnership
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
THE CLIENT
Viktoria & Woods was established in 2004 by Margie Woods, with a simple approach to create effortless wardrobe staples with a pared-back modern feel.
THE CHALLENGE
5 years ago, in 2019, Viktoria & Woods partnered with Impressive to meet ambitious online revenue targets following the launch of their new Shopify website.
The goal was to scale their eCommerce presence and achieve sustainable growth in a highly competitive market.
STRATEGY
Throughout the 5 year partnership, our digital marketing strategy for Viktoria & Woods evolved with changing market conditions and emerging industry trends.
Impressive focused on working as an extension of this fashion eCommerce brand’s team to ensure we would deliver the best possible results. Initially, we focused on building a solid foundation through a multi-channel paid media approach, targeting users at all stages of the sales funnel.
As the partnership progressed throughout the years,, we incorporated new and innovative initiatives, constantly refining campaigns to maximise their impact.
A key element of the strategy was the use of SEO projects on an annual basis to improve Viktoria & Woods’ organic search visibility.
These SEO efforts were aimed at capturing valuable search traffic and strengthening the brand’s authority online. As well as this, we leveraged programmatic advertising to reach a wider audience, using rich media to create engaging, impactful ads that boosted brand awareness.
We continuously optimised the user journey through various activities; refining ad creatives, landing pages, and messaging to align with Viktoria & Woods’ customer preferences which evolved over time. Regular performance reviews allowed us to adjust spend efficiently, focusing on the most effective channels and campaigns.
By combining strategy, paid media, SEO, and programmatic advertising, we developed an agile approach that delivered long-term results, keeping the brand competitive over the years in the rapidly growing fashion eCommerce market.
THE RESULTS
By building this strong partnership with Impressive, Viktoria & Woods were able to see a remarkable 154% increase in overall revenue over the 5 year period.
Key milestones along this journey included exceeding short-term promotional targets and achieving a 177% increase in revenue compared to previous sales figures during peak campaigns.
This long-term partnership successfully supported Viktoria & Woods in scaling their online presence and surpassing expectations year after year.