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IMPRESSIVE’S IMPACTFUL SEO STRATEGY ZULU & ZEPHYR

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ZULU & ZEPHYR

DRIVING RESULTS: HOW IMPRESSIVE ACHIEVED A 70% INCREASE IN NON-BRANDED TRAFFIC FOR THIS FASHION BRAND

+70%

Increase in YOY Non-Branded Traffic

+10%

Increase in eCommerce Conversion Rate

+463

Keywords on Page #1

THE CLIENT

Zulu & Zephyr is a lifestyle brand cultivating cool, beautiful and effortless swimwear and ready to wear designs for modern women around the world.

THE CHALLENGE

Zulu and Zephyr, a contemporary Australian lifestyle brand known for its effortless style and high-quality swimwear, approached Impressive with a significant challenge. Despite their established reputation, they were struggling to improve their organic traffic, organic revenue, and overall organic brand visibility. The competitive nature of the fashion industry, combined with the rapidly changing digital landscape, required a robust and multifaceted SEO strategy to elevate their online presence and drive measurable results.

THE STRATEGY

To address these challenges, Impressive implemented a comprehensive SEO strategy that encompassed four key areas: technical optimisation, content production, on-page optimisation, and digital PR.

 

1. Technical Optimisation: – Conducted a thorough site audit to identify and fix technical issues affecting site performance. – Improved site speed and mobile responsiveness to enhance user experience and search engine ranking. – Implemented structured data and schema markup to improve search engine understanding of the site’s content.

2. Content Production: – Developed a content calendar focusing on high-quality, engaging, and relevant content tailored to Zulu and Zephyr’s target audience. – Produced blog posts, lookbooks, and style guides that not only attracted organic traffic but also showcased the brand’s unique voice and expertise. – Leveraged keyword research to create content that aligned with popular search queries and customer interests.

3. On-Page Optimisation: – Optimised meta titles, descriptions, and headers to ensure they were keyword-rich and compelling. – Enhanced internal linking structures to improve site navigation and distribute link equity effectively. – Refined product descriptions and category pages to better match search intent and improve user engagement.

4. Digital PR: – Executed a targeted digital PR campaign to build high-quality backlinks and increase brand authority. – Collaborated with influencers and fashion bloggers to create authentic content and amplify Zulu and Zephyr’s reach. – Secured features in reputable online publications and fashion websites to drive referral traffic and boost credibility.

 

THE RESULTS

The strategic approach taken by Impressive yielded outstanding results for Zulu and Zephyr, demonstrating the power of a well-rounded SEO strategy. – 70% Increase in YoY Non-Branded Traffic – 10% Increase in eCommerce Conversion Rate. – 463 Keywords on Page #1

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Here’s how we’ll invest in you:

A comprehensive audit
A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy
Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections
ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.