Digital marketing has a lot of moving parts. It needs to target the right people at the right time to ensure you get results. ActiveCampaign automation software is essential for running your digital marketing campaigns for a number of reasons. Firstly, it allows you to automatically segment your lists based on specific information from forms or other tools and databases. This could include shopping behaviours, downloaded content or even pages they’ve engaged the most with on your website. Secondly, it’s fluid and can continually update and change, ensuring the right people are receiving the right messages.

Lastly, it saves time on administrative tasks. No more going through your lists and shifting people from one segment to another or manually scheduling emails. With ActiveCampaign, Impressive can create effective EDMs that enhance your overall digital marketing campaigns and work towards reaching your strategy’s goals.

Email is an effective tool for digital marketing. It drives conversions, creating more revenue for you and your business. But if all you’re doing is sending email blasts to all of your subscribers, you’re probably not making the most of your list.

Instead of writing a generic EDM, why not segment your list based on key criteria? This could be anything, such as the page they submitted their details on, as well as demographic information such as age, gender and location. With this information, at your disposal you’ll be able to personalise your interaction with your subscribers, delivering content that resonates more closely with them.

What does this mean for you? Your campaigns will likely see a higher open rate and higher conversion rate, which will lead to higher revenue for your business. Ultimately, it all comes down to data. The more data, the better the segmentation, which means the more personalised the EDMs.

ActiveCampaign are constantly refining their product to ensure their clients receive one of the top email automation tools in the market. Some of the key differences that make them stand out from other similar software companies include:

• CRM – This powerful piece of software ensures you’re able to keep track of your leads and qualify them based on data you receive about each prospect.
• Integration – ActiveCampaign integrates with over 150 different apps, including WordPress, Zapier and Shopify.
• Flexibility – Each of the tools available with ActiveCampaign are completely customisable and flexible to ensure you’re able to create campaigns that meet your business requirements.
• Site tracking – Track your website visitors so you know exactly they’re looking for and can capture them before they disappear for good.
• Price – And all of this for an affordable price. Sounds Impressive to us!

The costs for marketing automation software depend on a number of factors. These include the following:

• Which program you choose – As each one has its own pricing structure, this can change the costs significantly for your business depending upon your needs.
• The features you require – Site tracking, event tracking, automation map, attribution and split action for testing. There’s a number of different features available with marketing automation, but do you need them all? The more you get, the higher up the product tiers you go, which will increase the cost of the software.
• The size of your lists – The more subscribers you have in your list, typically speaking, the more expensive the cost of your automation software will be. Of course this still does depend on the different features you require and the program you use.
• How you pay – A lot of software providers will offer a discount if you choose to pay annually instead of monthly.

Before you choose which automation software to choose, it’s best to speak to with Impressive. Our experts will be able to assess the data you need to track and determine the right program and features list to suit your needs.