THE MELBOURNE SEO AGENCY YOU NEED FOR IMPRESSIVE RESULTS

The internet is a big, crazy place. The idea of taking your chances with SEO on your own is one that most business owners would balk at. Just look at the craziness that’s happening on Facebook and Google! You need a SEO company because they are experts at what they do. They know how search engines work and they can create strategies that put you in front of potential customers every time they search for whatever it is you sell.

Both! Push marketing is great for generating immediate leads, but its immediate nature means that your lead pool can dry up if you don’t continue to sustain it. Pull marketing allows you to generate leads over a longer period of time, and can prove particularly effective if you want to build a long-term relationship with your site visitors.

You’ll know your SEO is working if you see a noticeable increase in traffic, leads, and sales. If you don’t see these results, we can analyse your goals and make sure you are on track with your strategy — or help you develop a new one.

While plenty of our SEO team members wear hats (some black), we do NOT engage in black hat SEO tactics.

Google penalises sites which engage in these shady tactics and we support them on this. That’s why we take the good old fashion approach by pursuing best practice and encouraging our clients to commit to producing excellent content that their site visitors will adore (and come back for).

By optimising your site both offline and online, you’ll be able to achieve a great flow of traffic to help realise your SEO ambitions. Black hat SEO may get you some results, but all your hard work will come undone if and when you’re caught out. The penalties may be severe and cause people to lose confidence in your brand so don’t risk it.

We don’t guarantee to get you on page one of Google, and to be honest, no company should. Google warns against companies making these lofty promises, particularly as their algorithms change often. Instead, Impressive guarantees to improve your visibility and rankings. We can get you the kind of traffic you’re after, carefully optimising your SEO to reach your target audience and consequently improve your site’s performance.

But don’t take our word for it! Check out the REAL results we got our REAL clients here.

Depending on the type of traffic you’re keen to attract we will create an SEO strategy that suits. We’ve worked to create SEO campaigns for Melbourne, Victorian, Australian, and global brands. If you’re looking to gain visibility worldwide, we do offer a service we call International SEO. We cater to your international visitors by optimising your website in a way that attracts and retains the right visitors.

International search engine optimisation uses similar tactics to geotargeting and SEO for small businesses. But, instead of optimising your site to attract local customers from your region, you optimise it for countries and languages other than your own.

Backlinks are all about relationships, and good ones take a hefty investment of time and effort. We doubt you’ll have the time to start building these sorts of relationships on your own so we’ve done the work for you.

We have a rich network with a variety of connections, from bloggers to journalists and everyone in between. Our growing database allows our SEO and PR team to connect with high quality backlink opportunities that will help boost your ranking and improve your site’s performance, driving the right traffic to your site.

Our link building is always achieved through working with reputable websites and directories, ensuring that you not only achieve a stellar results but also have peace of mind that Google won’t penalise you.

On top of this we provide our clients with specific link building strategies and outreach techniques unique to their niche that are aimed at providing extra exposure as well as inherent authority to their websites.

Why yes, we do. Our FREE website audits are known far and wide throughout the land for their comprehensive nature and ability to eke out opportunities for your site to develop. We’ll out what’s wrong, what’s right and what can be improved to truly kickstart your campaign for better, stronger results.

If you’d like to get in touch for a FREE 45 minute session which will include a website audit, apply with us now.

Most definitely! SEO is an incredible way to increase not only the traffic to your site but also increase sales and leads as a result. With a holistic approach to both educating site visitors and enhancing your searchability, we differ from many SEO companies in that we not only get you relevant traffic but will improve your ROI.

SEO differs from PPC in that its main objective is to improve your search position (or rank) on Google (or any other search engine, like Bing or Yahoo). The focus is on obtaining good quality organic traffic through a carefully mapped out content/SEO strategy.

PPC, on the other hand, focuses on investing a specified budget into advertising your webiste/services/product. Your PPC campaign will surely reap results sooner, whereas SEO will also involve an investment of time. However, while both are crucial to any marketing strategy, search engine optimisation tends to get businesses a better return on investment over time in comparison to PPC.

In short, YES. We can’t stress this any further. By implementing an SEO component into your overall marketing strategy, you’ll be investing in the long term visibility of your website and consequently, your company’s success online. Website’s that garner organic traffic through carefully implemented SEO position themselves to achieve a much higher ROI in the long term. More so than through paid search methods.

If you’re still not convinced, we offer a FREE SEO audit and consultation for businesses keen to learn more about our practices and the many benefits of SEO. You can apply for a session here.

Funny you mention that! We’re a full stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home.

Our copy writers will be able to provide your site with quality content that’s fully SEO optimised. It’ll also be engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to you site again and again after their amazing experience and consequently, assist your rankings.

Unlike some agencies, we keep our content writing and search engine optimisation team under the same roof, effectively meshing together superior tech knowledge and enchanting creative flair.

Yes, SEO provides a very high ROI if you have the right strategy for your business. The majority of online shopping starts from the search engine so taking the time, effort, and resources to build your brand visibility over time will help with drawing in consistent streams of revenue in the long term.

When looking for a potential SEO company to work with, you should ensure that they’re experienced, understand your business, are transparent, and their guarantees are feasible. If you’re still unsure about working with Impressive, just try out our free SEO audit to see how we can help you optimise your SEO strategy.

Backlinks are the cornerstone of any SEO strategy. So, how do they impact your SEO ranking? A website has two areas to think about: front-end SEO and back-end SEO. The front-end is how users will see your page, while the back-end is how Google sees it. Backlinks can be created directly to the page, but are more often indirect (like an image or quote on another blog). We use both types of links to increase the authority of your content and help us get you to the highest rankings on Google!

Domain authority is a numerical indicator of the general importance of a website. If a website has high domain authority, then it is considered high-quality by Google and other search engine algorithms and is thus more likely to be ranked highly by them.

SEO is both a science and an art. It works for many businesses, but not all. To determine if SEO will work for you, get in touch with our team of SEO experts for a free strategy consultation.