How effective is Pinterest advertising compared to other platforms?

Pinterest users arrive with purchase intent. They search, save and plan, which produces stronger conversion rates and longer content lifespan than most feed-based social platforms.

How much does Pinterest advertising cost per month?

Most clients start between $1,500 and $5,000 monthly. CPCs on Pinterest run lower than Meta and Google in most categories, and the platform rewards strong creative with efficient distribution.

How does Pinterest advertising work for e-commerce brands?

Product feeds connect directly to shopping ads. Users browse your catalogue, save products and purchase through your website. The platform’s visual search engine surfaces products to new audiences automatically.

What industries perform best with Pinterest advertising?

Fashion, homewares, beauty, food and beverage, travel and lifestyle brands see the strongest returns. Any product that benefits from visual discovery and considered decision-making performs well on the platform.

Can you run Pinterest ads alongside other paid channels?

Yes. We connect Pinterest campaigns with Google Ads, Meta, Instagram and other paid channels to reinforce messaging across the full funnel and reduce reliance on any single platform.

Do you manage Pinterest organic alongside paid?

Our focus is on paid campaign performance, but we advise on organic pin strategy to ensure paid and organic efforts complement each other.

How long before Pinterest ads show results?

Most campaigns generate actionable data within the first two to four weeks. Meaningful optimisation and scaling typically begin after 60 to 90 days of testing.

Do you handle creative production for Pinterest ads?

Yes. Our team produces static, video and carousel pin creative designed specifically for the platform’s vertical format and visual search behaviour.

Pinterest Advertising Agency Melbourne | Award-Winning Pinterest Ads

Pinterest Advertising That Turns Browsers Into Buyers

People open Pinterest with a purpose. They search for ideas, compare products, save options and come back when they are ready to act. That makes Pinterest advertising one of the highest-intent paid social channels available.

Pins have a long shelf life too. A single pin can keep generating clicks weeks or months after it goes live, which compounds return on ad spend over time. Brands that run Pinterest alongside Google Ads and Facebook Ads reach users across the full funnel, from visual discovery through to conversion.

Pinterest Advertising Services

Keyword and Interest Targeting

We map keyword searches and interest categories on Pinterest to reach users at the exact moment they plan purchases.

Creative Development

We produce scroll-stopping pins in static, video and carousel formats designed for the platform’s vertical, visual feed.

Shopping Ads and Product Feeds

We connect your product catalogue to Pinterest Shopping so users can browse, save and buy directly from your pins.

Campaign Setup and Management

We handle ad account structure, audience configuration, bidding strategy and daily management across all campaign types.

Pinterest Tag and Conversion Tracking

We install and configure the Pinterest tag to track add-to-carts, purchases and signups across your website.

A/B Testing

We test creative variants, copy angles and audience segments to improve performance week over week.

Performance Reporting

We deliver clear monthly reports covering impressions, clicks, conversions and return on ad spend against your KPIs.

Pinterest Strategy

We research your category, audience behaviour and seasonal trends to define targeting, budget pacing and campaign structure.

What Our Clients Say

Businesses that partner with our SEO agency report stronger rankings, improved lead flow and clearer performance tracking.

      EXCELLENT  
   Based on 134 reviews 
    
 
 
 
   
 
 
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   Chris Stewart 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have the team at Impressive looking after our social media and Google advertising campaigns for some time now and are very happy with the results. Business is steadily improving despite some market uncertainties. Our business would not be where it is today without the work Impressive are doing for us. Gone are the days when print media is our form of advertising.
  
 
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 Trustindex verifies that the original source of the review is Google. We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition. Rachel has been exceptional to work with: smart, responsive, and highly proactive. The team has helped us navigate business challenges, respond to Google algorithm changes, and implement new AEO strategies to strengthen our visibility across  LLM-driven discovery / AI search platforms. What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.
  
 
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 Trustindex verifies that the original source of the review is Google. We have been working with Impressive for a couple of years now and we have been seeing fantastic results thanks to their work. Their attention to detail and commitment to the quality of their work is impressive. looking forward to to continued work with Hardik and the Impressive team.
  
 
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   Danielle Symons 
 
 
 
 Trustindex verifies that the original source of the review is Google. They make SEO easy! great communication, easy to work with keeping us informed and taking the time to explain the complexities. Ruby is a pleasure to deal with highly recommend impressive
  
 
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   Dennis Papas 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've partnered with Impressive for over 3 years as our SEO agency at Podium Australia, and the results have been exceptional. When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts. Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation. If you're looking for an SEO partner focused on real business outcomes, I couldn't recommend Impressive more highly.
  
 
      Posted on Google  
   
   Derrick Wong 
 
 
 
 Trustindex verifies that the original source of the review is Google. Impressive Digital have been a strong partner for our whole digital marketing side of our e-commerce business. They bring clear strategy, solid execution, and consistent communication. Jason, our account manager, has been a standout — always proactive, transparent, explains things well and focused on consistency and performance. Really happy with the results and the solid relationship we have with Impressive.
  
 
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   Mark Lowrey 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing team to work with. They produce great results and really quickly. Very different to other companies in the same industry .
  
 
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   Louise Heffernan 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with Impressive for over 2 years. I have found the whole team amazing - especially Ruby, her attention to detail is excellent, and she is always willing to go the extra mile and think outside the box.
  
 
      Posted on Google  
   
   Penske Australia & New Zealand 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been working with Impressive for over a year now after switching from another SEO agency, and the difference has been outstanding. They not only develop a strategy that truly aligns with your business goals, but they also clearly outline the steps required to achieve it. Each month, they make it easy to understand the actions you need to take and the progress being made.
  
 
  
  
 
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Why Incorporate Pinterest Into Your Strategy

Pinterest users are planners, not browsers. That mindset produces stronger purchase intent than most social platforms. Here is why the channel deserves a budget.

High purchase intent

Pinterest users search with commercial goals. They look for products, compare options and save items for later purchase. That means ad spend reaches users who are already close to a buying decision.

Longer content lifespan

Visual discovery at scale

Strong ecommerce integration

Our 7 Step Pinterest Advertising Process

Discovery and KPIs

We learn your business, define success metrics and audit any existing Pinterest activity.

Audience and Keyword Research

We map keyword searches, interest categories and audience segments on Pinterest relevant to your products.

Creative Planning

We develop pin concepts, ad copy and visual direction aligned to your brand and campaign objectives.

Campaign Setup

We structure the ad account, configure audiences, connect product feeds and set bidding strategy.

Launch and QA

We test tracking, review creative specs and push campaigns live with proper Pinterest tag configuration from day one.

Performance Monitoring

We monitor results daily, adjust bids, refresh creative and reallocate spend toward the strongest performers.

Reporting and Strategy Reviews

We deliver monthly reports covering impressions, clicks, conversions and ROAS, with quarterly strategy adjustments.

Wide Range of
Pinterest Ad Types

Pinterest offers multiple ad formats. Choosing the right one depends on your product, your audience and your campaign objective.

Idea (Story) Pins

Multi-page pins that combine images, video and text. Ideal for tutorials, step-by-step guides and product demonstrations that keep users engaged within the platform.

Product Pins

Shoppable pins that pull pricing and availability directly from your product feed. Users can save them, compare products and click through to purchase on your website.

Collection Ads

A hero image or video paired with three smaller product images. When a user taps, they see up to 24 additional products. Strong for ecommerce brands with deep catalogues.

Carousel Ads

Multi-image ads that let users swipe through up to five cards, each linking to a different product or landing page. Useful for showcasing a range or telling a product sequence.

Promoted Pins

Standard pins with paid distribution. They appear in search results and feeds alongside organic content, giving your best-performing creative a wider reach.

Shopping Ads

Automated product ads pulled from your catalogue feed. Pinterest serves them to users based on search behaviour and browsing patterns. The format scales without manual creative production.

Is Pinterest Advertising Right for Your Business?

Pinterest works best for brands that rely on visual discovery and considered purchasing decisions. Fashion, homewares, food and beverage, beauty, travel and lifestyle brands see the strongest returns.

Wondering how effective is Pinterest advertising for your category? It depends on your product’s visual strength and whether your catalogue supports shoppable formats. Brands with strong imagery and a browsable range tend to outperform.

Brands running Pinterest ads find that diversifying across underused platforms reduces reliance on Meta and lowers blended acquisition costs.

Other Ways
We Get Your Brand Seen

Google Ads (PPC)

We run search, shopping and performance max campaigns that capture high-intent demand at the point of action.

Facebook Ads

We manage campaigns across Meta placements to reach audiences during discovery, consideration and retargeting.

Instagram Advertising

We produce and manage Instagram campaigns across feed, stories, reels, and explore to drive engagement and conversions.

Reddit Advertising

We target high-intent communities on Reddit with promoted posts that reach users during active research and discussion.

The Work. The Outcome.

We work closely with clients across retail, tech, health, and services to deliver SEO management for Melbourne‑based businesses that’s outcome-focused. These case studies show how strategy, execution, and clear goals lead to measurable growth.

TRAILD

+178% Organic clicks in 6 months

+52% First Page Rankings

+127% Increased Authority Through Top-Tier Backlinks

SEO
CRO
Digital Strategy

View case study

Podium

+96% Increase in organic clicks

+53.58% Growth in organic leads

+56.11% Increase in Page #1 keyword rankings

SEO
Digital PR
Digital Strategy

View case study

Kudosity

+40% Increase in non-brand clicks YoY

+370% Growth in ChatGPT traffic

+590% Increase in ChatGPT-driven conversions

View case study

FRAUDWATCH

+139% Growth in Leads

+73% Increase in New Users

+1139% Increase in Whitepaper Downloads

View case study

Rail Online

+153% Organic traffic growth

+92% Increase in first-page keyword rankings

+71% Boost in conversions from organic search

SEO
Paid
CRO
Digital Strategy

View case study

If We Were Just Another Pinterest advertising agency we wouldn’t Be Impressive

Direct Access to Specialists

You work with the people running your campaigns. Decisions happen faster because strategy, execution and analysis stay close together.

Performance-Led Fees

Fees connect to agreed performance targets, not fixed retainers that reward activity alone.

One Team, One Direction

Paid media, SEO, content and creative work side by side on the same goals. That alignment prevents gaps and missed opportunities.

Recognition

Award-Winning DIGITAL AGENCY

Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.

apac 26

11 x CAMPAIGN FINALIST 2026

apac 25

4 x CAMPAIGN WINNER 2025

GLOBAL SEARCH

13 X CAMPAIGN FINALIST 2025

apac 25

14 x CAMPAIGN FINALIST 2025

apac 25

WINNER: BEST USE OF AI IN SEARCH

apac 25

WINNER: BEST USE OF SEARCH: TRAVEL

apac 25

WINNER: BEST USE OF SEARCH: GAMING

apac 25

WINNER: BEST SOFTWARE INNOVATION

FInancial review 24

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Meeting the highest standards of verified social and environmental performance

Certified

Premier partner with advanced certifications in Google Ads and Analytics

Premier Partner

Serious About Results?
So Are We.

Let’s get your SEO sorted with a custom strategy that answers to outcomes, not empty metrics.

FAQs

- Pinterest users arrive with purchase intent. They search, save and plan, which produces stronger conversion rates and longer content lifespan than most feed-based social platforms.
- Most clients start between $1,500 and $5,000 monthly. CPCs on Pinterest run lower than Meta and Google in most categories, and the platform rewards strong creative with efficient distribution.
- Product feeds connect directly to shopping ads. Users browse your catalogue, save products and purchase through your website. The platform’s visual search engine surfaces products to new audiences automatically.
- Fashion, homewares, beauty, food and beverage, travel and lifestyle brands see the strongest returns. Any product that benefits from visual discovery and considered decision-making performs well on the platform.
- Yes. We connect Pinterest campaigns with Google Ads, Meta, Instagram and other paid channels to reinforce messaging across the full funnel and reduce reliance on any single platform.
- Our focus is on paid campaign performance, but we advise on organic pin strategy to ensure paid and organic efforts complement each other.
- Most campaigns generate actionable data within the first two to four weeks. Meaningful optimisation and scaling typically begin after 60 to 90 days of testing.
- Yes. Our team produces static, video and carousel pin creative designed specifically for the platform’s vertical format and visual search behaviour.

Pinterest ADVERTISING AGENCY IN MELBOURNE

Discovery starts with a scroll. Conversion starts with strategy.

Pinterest Advertising That Turns Browsers Into Buyers

Pinterest Advertising Services

Keyword and Interest Targeting

Creative Development

Shopping Ads and Product Feeds

Campaign Setup and Management

Pinterest Tag and Conversion Tracking

A/B Testing

Performance Reporting

Pinterest Strategy

What Our Clients Say

Why Incorporate Pinterest Into Your Strategy

High purchase intent

Longer content lifespan

Visual discovery at scale

Strong ecommerce integration

Our 7 Step Pinterest Advertising Process

Discovery and KPIs

Audience and Keyword Research

Creative Planning

Campaign Setup

Launch and QA

Performance Monitoring

Reporting and Strategy Reviews

Wide Range of Pinterest Ad Types

Idea (Story) Pins

Product Pins

Collection Ads

Carousel Ads

Promoted Pins

Shopping Ads

Is Pinterest Advertising Right for Your Business?

Other Ways We Get Your Brand Seen

Google Ads (PPC)

Facebook Ads

Instagram Advertising

Reddit Advertising

The Work. The Outcome.

TRAILD

Podium

Kudosity

FRAUDWATCH

Rail Online

If We Were Just Another Pinterest advertising agency we wouldn’t Be Impressive

Direct Access to Specialists

Performance-Led Fees

One Team, One Direction

Award-Winning DIGITAL AGENCY

11 x CAMPAIGN FINALIST 2026

4 x CAMPAIGN WINNER 2025

13 X CAMPAIGN FINALIST 2025

14 x CAMPAIGN FINALIST 2025

WINNER: BEST USE OF AI IN SEARCH

WINNER: BEST USE OF SEARCH: TRAVEL

WINNER: BEST USE OF SEARCH: GAMING

WINNER: BEST SOFTWARE INNOVATION

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Serious About Results? So Are We.

FAQs

Wide Range of
Pinterest Ad Types

Other Ways
We Get Your Brand Seen

Serious About Results?
So Are We.