TELL YOUR STORY WITH SEO CONTENT WRITING & MARKETING SERVICES

Content writing describes the marketing copy used on websites to sell or promote a product or service. It is usually created following a brief (from a client or account manager) and incorporates SEO. The final product becomes a part of the target webpage, with the aim of ranking a site higher on search results.

The technical terms in the field of content are regularly misused, though highly interlinked. The term “content marketing” refers to the ongoing, consistent creation of blog posts to provide fresh and informative information to online users. Technically, content writing specifies long-form copy created to engage and sell customers, whereas copywriting refers to short-form features, like headlines and meta-descriptions. However, the latter two are often accepted to be used interchangeably.

Getting digital writing for websites just right is an art form. Copywriters should have access to reliable SEO knowledge to form the foundations of their content. Online content is a different ballgame to non-digital copy. It should be laid out so that it’s easy-to-digest and scan, and should engage readers while being search engine friendly.

Content writing includes the creation of promotional copy for a specific audience and context. It is included as a major part of a digital marketing strategy to promote a brand or product. The copy should include headlines, paragraphs, meta-descriptions and keywords. Media such as blog posts, video, podcasts and social media posts are also classed as content.

All content should be optimised for search engines. SEO writing is written so that people can easily find it on Google and other search engines, in order to attract an increased amount of traffic. This includes a healthy keyword density and internal linking, so it often requires a specialist to make it as effective as possible.

In Australia, you can usually expect to pay around $120 for a 400-word page of professional copywriting services. Of course, this varies between agencies. At Impressive, copywriting is an embedded part of our SEO services, so prices depend on your overall strategy and are tailored to your unique requirements. Give us a call for a quote.

Effective content writing is a mix of natural talent and practice. Like anything, the more you write, the better you’ll get. However, there are a few ways you can improve the way you write. Make sure you’re writing for a mass audience and conduct an online reading test to make sure your content can be understood by all reading levels. Lay out your content so that it’s easy to consume by scanning, and write as though you’re just speaking to one person, rather than an entire audience or customer base.

Without content writing, your website and your social media pages would be empty. Not only is online content important for your site’s overall SEO, it’s important to place yourself as a genuine expert in your field. You can also use it as an opportunity to tell potential customers exactly why they should buy from you, and increase your conversion rate by as much as 113%!