+40%
Increase in non-brand clicks YoY
+370%
Growth in ChatGPT traffic
+590%
Increase in ChatGPT-driven conversions
Yuli Saenz Head of Growth Marketing
“We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition.”
THE CHALLENGE
Kudosity, a global messaging platform spanning SMS, MMS, WhatsApp and emerging channels like RCS, faced a critical inflection point.
The business was undergoing a brand consolidation and domain migration, moving from multiple localised domains to a single global .com presence. While strategically necessary, this created immediate SEO and visibility challenges.
At the same time:
- Brand awareness was low, particularly in competitive global markets
- Organic traffic was heavily reliant on branded queries
- Emerging discovery channels (like LLMs) were untapped and under-optimised
The objective was twofold: rebuild organic visibility post-migration while expanding beyond brand-led traffic into scalable, high-intent acquisition channels.
THE STRATEGY
Impressive implemented a future-focused SEO strategy, combining topical authority, long-tail expansion, and LLM visibility.
Topical Authority Around Core Products
Content was built around key offerings like RCS and WhatsApp, strengthening topic clusters, internal linking, and credibility across both search engines and AI-driven platforms.
Long-Tail, Use-Case Content
Use-case-led content targeting industry applications and real business problems expanded keyword coverage and captured high-intent, non-brand demand.
LLM-Optimised Content Structure
Listicle and FAQ formats were introduced to improve visibility in AI-driven discovery tools like ChatGPT, enhancing clarity, structure, and likelihood of being surfaced in generated responses.
Connected Content Ecosystem
A strong internal linking framework ensured authority compounded across the site, improving crawlability, topic ownership, and visibility across both traditional and emerging search environments.
THE RESULTS
The strategy delivered strong growth across both traditional SEO and emerging AI-driven channels:
- +40% increase in non-brand clicks YoY, reducing reliance on branded search
- +370% growth in ChatGPT traffic, demonstrating successful LLM visibility
- +590% increase in ChatGPT-driven conversions, turning emerging traffic into real commercial outcomes
These results highlight not just increased visibility but also a shift toward future-ready acquisition channels.
Yuli Saenz Head of Growth Marketing
“What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.”
Building a Smarter, More Profitable Growth Model
Kudosity’s growth demonstrates how SEO is evolving beyond traditional search.
By combining topical authority, long-tail content, and LLM-focused structuring, the strategy has transformed organic into a multi-channel discovery engine, capturing demand across both search engines and AI platforms.
This positions Kudosity to:
- Continue scaling non-brand acquisition
- Strengthen authority in emerging messaging categories
- Capitalise on the rapid growth of AI-driven discovery
- Convert new traffic sources into meaningful pipeline and revenue
What began as a migration challenge has become a strategic advantage, building a modern, future-proof growth engine designed for how users now search, discover, and decide.
How We Can Help Your Business Achieve the Same
If your business is starting fresh or struggling to gain online traction, we can create a tailored SEO strategy that builds visibility, authority, and measurable growth. From content creation to PR-driven link acquisition, our campaigns deliver outcomes you can track. Get in touch today to learn how we can help you achieve long-term success through SEO.
