SWEAT, STRATEGY, SUCCESS: HOW SUPPSRUS BENCH-PRESSED THE COMPETITION
+14%
Increase in eCommerce Conversion Rates
+25%
Increase in Overall Revenue
+180%
Growth in Non-Branded Organic SEO Traffic
THE CLIENT
SuppsRUs is a leading fitness supplement retailer committed to helping individuals achieve their fitness and lifestyle goals. With an extensive range of high-quality supplements sourced from reputable suppliers, they provide the necessary products to support their customers’ journey to becoming the best version of themselves.
THE CHALLENGE
SuppsRUs faced several challenges prior to partnering with Impressive Digital. The primary issues included stagnant revenue growth and intense competition within the fitness supplement market. Despite offering a diverse range of quality supplements, the company struggled to break through revenue plateaus, and the competitive landscape posed obstacles to further market penetration.
STRATEGY
To address the challenges faced by SuppsRUs, Impressive implemented a dynamic omnichannel strategy that seamlessly integrated organic, paid, and social media channels. This approach was designed to maximise visibility, engagement, and conversion opportunities across the entire digital landscape.
Holistic SEO Enhancement:
Conducted in-depth keyword research to identify opportunities for categorisation and content expansion.
Strategically optimised website content, ensuring alignment with identified keywords and improving organic search rankings.
Paid Advertising Synergy:
Orchestrated a synchronised Google Ads campaign to complement the organic efforts, capturing both branded and non-branded search traffic.
Leveraged strategic bidding and ad placements to ensure optimal visibility in search engine results.
Social Media Amplification:
Implemented a targeted Facebook Ads campaign to tap into the vast social media audience.
Crafted engaging ad creatives and copy to resonate with the fitness community, driving brand awareness and consideration.
Ongoing Optimisation Across Channels:
Monitored and analysed performance metrics across organic, paid search, and social media channels.
Utilised data-driven insights to continually refine and optimise strategies for maximum impact.
Cross-Channel Consistency:
Ensured a cohesive brand presence and messaging across all channels, fostering a seamless user experience.
Coordinated promotional activities to align with overarching marketing goals, creating a unified brand narrative.
THE RESULTS
By adopting this omnichannel strategy, SuppsRUs not only overcame stagnant revenue and intense competition but also positioned itself as a prominent player in the fitness supplement market. The integrated approach across SEO, Google Ads, and Facebook Ads synergistically contributed to increased organic traffic, a 15% improvement in ecommerce conversion rates, and a substantial 25% boost in overall revenue.
