Luxo Living
luxoliving.com.au
SUCCESS IS CERTAIN, WITH EXPERT STRATEGY AND A WELL EXECUTED CAMPAIGN
While the pandemic continued to rage across the country in the later half of 2020, Luxo Living saw a significant change in customer spending habits, leading to a drop in revenue. Luxo Living wanted to turn this around, driving more visitors to their site and more customers to the checkout.
By deploying a powerful integrated campaign, Impressive was able to turn the pandemic woes around, making Luxo Living a prominent feature in every Australian’s home once again.
86%
increase in revenue
65%
increase in sessions
78%
increase in new users
THE CLIENT
Luxo Living is an online furniture store that delivers luxury, style and comfort to Australian homes – without the hefty price tag. The brand keeps its finger on the pulse when it comes to modern furniture design and offers fast and affordable shipping Australia-wide.
THE CHALLENGE
It was time for Luxo Living to break out of the pandemic slump and claim their rightful place back on top of the online furniture industry. While this was quite a feat with ambitious goals ahead, Luxo Living had the right team behind them to make it happen – Impressive.
The goal of this campaign was to drive traffic back to the site, increase overall revenue by 78% and cement the brand at the front of potential customers’ minds.
THE STRATEGY
To achieve those goals, it was imperative that we threw everything we had at the campaign. The chosen strategy was to deploy an integrated campaign, utilising multiple channels including SEO, SEM, social media and automation that would work together harmoniously to achieve the common objectives.
Our plan was to target high-intent keywords on search, create and optimise content rich category pages for organic SEO, build backlinks, improve site architecture and make use of social and paid media from a remarketing and top of funnel perspective. Following this, we then came in with email automation tactics to further segment and nurture prospective customers.
THE RESULTS
Overall, the integrated campaign led to a drastic increase in website traffic with an increase of 65% in sessions and 78% increase in unique users.
Like with every campaign, the real proof of success lies in the pudding – the revenue. In just one year, Luxo Living also saw a monumental 86% increase in sales compared to the previous year.
Did we mention this was during a global pandemic?
