4.8 | 130+ reviews

Robert Tadros

Robert Tadros CEO & Founder

“Thank you. We look forward to chatting”.

The Impressive team will reach out within 24 hours

LET IMPRESSIVE HELP YOU MEET YOUR business goals

"Very knowledgeable and supportive team. If you are looking for a digital agency that will feel like an extension of your team - look no further."

Bruna Dias

Bruna Dias
Nine West

We deliver incredibly impressive results for ambitious brands.

4.8 stars out of 130+ reviews

1

About you

2

Your Business

Melbourne’s Impressive SEO Agency That Achieves Your Business Goals

WE’RE THE MELBOURNE SEO EXPERTS

We don’t do everything, but what we do offer is top-shelf. We’re proud to be the Melbourne SEO agency delivering an average 320% ROI for ambitious businesses, not only in Melbourne, but all around Australia. Only an Impressive SEO agency can say that.

Meet Rach, our Senior SEO Specialist

4.8 | 130+ reviews

Meet Rach, our Senior SEO Specialist

IF WE WERE JUST ANOTHER SEO AGENCY WE WOULDN’T BE IMPRESSIVE

As a proudly independent digital marketing agency from Melbourne, we’re able to do things our way. We’ve turned the old-school agency model on its head in all sorts of ways, so you can be confident we’ll get the results we say.

    • We’re challenging the traditional retainer model by structuring our fees based on your performance. While other digital agencies eat into your budget no matter what, we calculate fees based on a mutually agreed target whether that’s traffic, revenue or CPA.  

      That’s what we call a true partnership.

    • Hear it straight from the expert’s mouth. We give you direct access to a digital marketing specialist who’s both strategic and experienced. That means no waiting around or being passed between account managers.

      Whether your dedicated specialist is a pro in SEO, Google Ads, social media marketing or email marketing, think of us as your outsourced CMO.

    • SEO-only agencies can’t get you to the top. We see marketing companies in Australia solely offer single services, forcing businesses to manage multiple agencies and watch their channels compete against each other.

      It doesn’t work anymore. We bring specialists together as one cohesive team working towards your goal, and we’re proud to break the silos.

    • Our unique plug n’ play model is all about building hybrid teams that slot seamlessly into your environment.

      That means you get some of Melbourne’s best digital marketing consultants based in your office, for as long as you want to keep them around.

    • We’ve built our own proprietary tech that lets us automate the easy stuff and spend more time on the hard stuff.

      It’s digital marketing done right. And your competitors are missing out.

OPTIMISATION THROUGH INNOVATION

WANT TO UNLOCK SEO POTENTIAL FOR YOUR MELBOURNE BUSINESS? WE’VE GOT THE KEY.

Impressive’s 7‑Step SEO Process

We’ve shaped our process to outperform traditional SEO agencies in Melbourne by putting business goals first. Each step builds on measurable outcomes that move your bottom line, so impressions finally lead to impact. For larger brands with more complex needs, our enterprise SEO services provide deeper technical support and broader authority building at scale. Enterprise SEO Services

Step 1: Strategy and KPI Setup

We begin by reviewing your goals. We look at revenue targets, product margins, and sales paths. We also audit competitors and market trends. Then we map expected performance at 3, 6, and 12 months with targets built for your audience and niche.

Step 2: Keyword Research with Gap Analysis and Traffic Uplift Insights

We look for keywords that actually move results. Through gap analysis and demand insights, we find where interest already exists. We group keywords by search intent, traffic volume, and value. When your competitors lead in an area that should be yours, we identify it and help you win it back.

Step 3: Tone of Voice Workshop with a Content Specialist

Your brand has a voice. We help define it. Our team works with yours to capture key messages, customer pain points, and positioning angles. The result is content that reflects your value and speaks directly to your audience.

Step 4: Content Production and Publication

Each month, we interview your team to gather insights. Our in-house writers use that input to create pages, blogs, and on-site assets tied to your keyword roadmap. We work on WordPress, Webflow, Shopify, Magento, React, and custom stacks.

Step 5: Technical SEO Fixes

We check and fix crawl issues, site structure, schema markup, page speed, and more. Whether it’s Google or Bing, we ensure your site meets technical requirements and appears in both search and AI-powered platforms. Our team can implement fixes or coordinate with your developers.

Step 6: Authority Building and Digital PR

We earn links that carry weight. That includes link placements for key pages and PR coverage that brings brand attention. This helps improve ranking and trust, especially on competitive terms.

Step 7: Performance Tracking and Reporting

You receive monthly reports with clear data tied to business outcomes. Each quarter, we meet to review results and set your next 90-day priorities. We focus on what works and build from there.

SEO in the Age of AI & Automation

The SEO landscape shifts fast but Impressive adapts faster. We use AI tools to automate routine tasks — keyword clustering, draft generation, technical monitoring. But we keep control of strategy, messaging, and experience. Cheap AI doesn’t persuade. Humans do.

SEO is about value, not vanity. We optimise traffic that converts — not just traffic you can brag about. Our data‑first workflows isolate channels and pages generating actual revenue. We forecast outcomes, not clicks.

Our AI tools increase scale. Our writers increase conversions. We automate the mundane and humanise our strategy.

    • Clients searching for a Melbourne SEO agency or SEO consultant in Australia often compare numbers. We go further.

    • Campaigns start with your product, service margins, audience intent, and revenue model. We don’t run SEO in isolation.

    • We present 90-day and 12-month projections. Every goal links to an expected business impact.

    • You won’t need another partner to get changes live. Our team handles the roll-out.

    • We deliver crawl improvements, speed optimisation, and structure fixes within your CMS or development stack.

    • We build inbound links to key product and service pages. We also secure media placements to grow brand trust.

    • Each report shows progress by category, not vanity metrics. You see what’s working and what needs to change next.

      Impressive makes SEO effective again. We measure performance based on outcomes, not impressions.

Book A Free Audit

SEO Results Timeline

How results build over time:

0–3 months

Keyword rankings start to move. Search engines crawl faster. Technical improvements begin showing results.

3–6 months

Traffic from new users improves, especially from searches that don’t mention your brand.

6–9 months

Leads increase. More of the right people visit your site and take action.

9–12+ months

Growth becomes more consistent. You have a clear system that brings in qualified traffic at scale.

THE MELBOURNE SEO AGENCY, POWERED BY EXCLUSIVE, IN-HOUSE TECH

Calling Australia’s most ambitious businesses. Meet SKAILED: A world-first SaaS product that automates the stuff other SEO agencies spend too much time on.

We built SKAILED in-house and it’s already changed the game for some of Australia’s biggest retailers. Now, we’re opening it up to every Impressive SEO client.

We simply plug the tech into your website to instantly find out what your site needs to compete at the top of the search charts.
To be blunt: This is technology your competitors don’t have access to and it’s insights they’ll never know.

And, unlike some of Melbourne’s “SEO experts”, we don’t just grab numbers from a platform and call it a strategy. We use a human touch to interpret the data and build a bespoke roadmap aligned with your KPIs. You’ll get proactive suggestions instead of box-ticking exercises and murky results.

Because by automating the easy stuff with SKAILED, your dedicated SEO consultants can focus on the hard stuff.


GET AN EDGE THAT WAS NEVER BEFORE POSSIBLE

Challenging the industry

Featured In

A MELBOURNE SEO AGENCY THAT FOCUSES ON YOUR OBJECTIVES

Don’t fall for the hype.

SEO companies across Melbourne will carry on about how they can rank your business in Google’s search results and guarantee traffic. It sounds great, right? But search demand is down as a result of COVID-19 in some verticals.

That means it’s important to adjust your SEO strategy to meet your objectives. Maintain rankings on valuable keywords, so when demand returns, you’re in front of your competitors.

But just as important, start becoming visible in the SERPs for trending topics related to your niche. What does your target audience need to understand about your business and this pandemic?

We’re a Melbourne SEO agency that generates qualified traffic, both now – and down the line.


FUNDAMENTALS: MASTERED. GROWTH: SECURED.

WE ARE AN AWARD WINNING AGENCY

APAC SEARCH AWARDS
2022, 2023, 2024 & 2025 Winner
Financial Review Boss
2024
SEMRUSH
2018, 2020, 2021, 2022 & 2023 Winner
GLOBAL SEARCH AWARDS
2022 Winner
B&T
2018 Winner
Mumbrella
2022 Winner
CEO
THE Age

We’re so much more than simply an SEO agency. We’re the fastest-growing digital marketing agency in Australia. Literally – just take a look at our recent award from Deloitte! We’re not slowing down anytime soon, and we’re looking for stand-out individuals to join us on our journey.

Since our inception in 2016, ambition has always driven our actions. We’ve always put our people and our clients first, and this dedication to quality is what’s generated real results and widespread industry recognition. Our awards cabinet reflects our commitment to success and innovation – which will never cease.

PLUG MELBOURNE’S TOP SEO AGENCY INTO YOUR BUSINESS

Online users expect instant gratification and they’re unlikely to travel much further than the first page of search results to get it. If your competitors are on that page and you’re not, your company is basically invisible. SEO services are the key to unlocking your potential and putting your company in front of more searching eyes.

What you need is a top SEO agency to create bespoke strategies for your business. Well, you’re in luck – if you’re looking for quality SEO work in Melbourne, we’ve got you covered!

Outwit, outplay and outlast your competitors online with our custom SEO Melbourne, Australian or international services. Our search engine optimisation experts will utilise tried and tested tactics to generate long-term results – while also thinking outside of the box to see short-term wins when you need them most.

Whether you are a local Melbourne client, international client, or enterprise client, we aim for the most eyes on the most relevant topics to your business. It’s all about optimising your website to ensure you’re speaking the language of your customers.

Send a message to our digital strategists in for some insights into our SEO services, and take part in a completely obligation-free strategy session. We’ll show you how our customised SEO services can provide value to your Melbourne, Australian, or global business objectives through any market conditions.


BOOK A STRATEGY SESSION WITH OUR SENIOR SEO SPECIALISTS

Whether you want a hybrid team or would just like to browse our SEO packages, talk to Impressive.

Targeted Traffic

not Unwanted Visitors.

We make you money by building a focused, unique, bespoke SEO strategy. With tactics like local SEO and content marketing, we direct those customers that convert straight to your website.

There’s no point in executing a loosely-assembled approach that might pick up a couple of wanderers. We hone in on relevant online users that are guaranteed to fill your pockets.

Guaranteed

Long-term Results.

Some SEO agencies in Melbourne offer band-aid solutions and scamper once you notice the cracks. Not us.

Search engine optimisation is an ongoing process that calls for constant monitoring, tweaking and a variety of tactics.

Luckily, Impressive is an SEO agency that’s been doing this for years. We can protect your ranking status when we get you there to keep quality visitors rolling in.


BOOK A STRATEGY SESSION WITH OUR SENIOR SEO SPECIALISTS

ARE YOU READY FOR US?

HOW TO CHOOSE THE RIGHT MELBOURNE SEO AGENCY FOR YOUR BUSINESS

You want to choose the right SEO agency for your business to ensure that your website is optimised effectively. Is this your first time engaging in SEO services? Follow our tips!

  • Determine your goals: Do you want to increase your website traffic? Improve your search engine rankings? Or generate more leads? Once you have clearer goals, you can choose an agency that specialises in that area.
    • Research and compare: Research and compare different SEO agencies before making a decision. Look at their services, experience, and customer reviews. Make sure they have experience in your industry and have a track record of achieving results for their clients.

    • Reliable communication: Communication is key when working with an SEO agency. Make sure they are responsive and communicate clearly about their strategy and progress. You should feel comfortable asking questions and receiving regular updates.

    • Pricing: Don’t choose an SEO agency based solely on price. The cheapest option may not be the best option. Look for an agency that offers a fair price for their services and can deliver results.

    • Transparency: Make sure the SEO agency is transparent about their methods and strategies. Avoid agencies that use black hat techniques that violate search engine guidelines.

Guess what? Impressive meets all of the criteria mentioned above! Don’t take our word for it – get in touch with our specialists today and find out how we can help your business reach new heights with our tailored SEO services.

WANT TO KNOW MORE?

Don’t be left wondering. Book a free 30-minute strategy session with an Impressive SEO consultant to learn how you could own your space through search engine optimisation in Australia.

Nothing to lose. Everything to gain.

Successful Stories

SEO MELBOURNE SERVICES TO BOOST TRAFFIC & CONVERSION

Our in-house technicians design custom SEO services inline with your goals and your organisation’s growth. So, whether you want to unlock new pools of worldwide customers or enhance your local online presence, we focus on services relevant to you. Book your free strategy session

Machine Learning SEO

Discover Machine Learning SEO—a cutting-edge solution from Impressive. Our proprietary AI tool mimics search engine algorithms to optimiae keyword performance, predict rankings, and craft winning digital strategies that outpace your competitors.

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Local SEO

We’re Australia’s local SEO company with the bigger picture in mind. Nail your local strategy and watch the booming effect it has on your entire business.

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International SEO

Start building a worldwide presence by targeting the countries and languages you want to go after; maximise your potential with international SEO.

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Ecommerce SEO

Transform your eCommerce site into a conversion machine with eCommerce SEO services from Impressive.

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Enterprise SEO

Enterprises with large, complex websites need a scalable, ongoing SEO strategy that focuses on site structure, quality content and other key elements.

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Mobile SEO

Deliver a mobile-first experience to attract your on-the-go users and dramatically boost your conversion rate.

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Video SEO

Build a competitive presence on YouTube through data collected exclusively for video SEO, to drive success in the digital industry’s essential platform.

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Reseller services

Unlock a new stream of revenue by offering your own clients a brand-new service. Our reseller services guarantee quality SEO, sold under your own branding.

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Content writing

Our best-in-class content writers create copy for search engines and your audience, to create memorable connections and drive sales.

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Lead generation

Through powerful, integrated inbound marketing, organisations can generate high-quality leads that are likely to convert into paying customers.

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Google penalty

If you’ve been hit by a Google penalty, our in-house technicians have the expertise to help you recover quickly – so you can get back on-track.

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Shopify SEO

Proven Shopify SEO strategies, tailored to your goals. We focus on clear, consistent techniques for ambitious brands that want to pioneer their space.

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Magento SEO

Optimise your Magento site for users and search engines, to maximise your sales throughout the year and watch your growth soar.

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WordPress SEO

Dominate an overcrowded space with proven, tailored optimisation techniques for your WooCommerce site.

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BigCommerce SEO

Overcome changes in ecommerce and ignite business growth with market-leading BigCommerce SEO services.

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IMPACTFUL SEO SOLUTIONS TO SMASH YOUR WEBSITE RANKING AND TRAFFIC KPIS

Search engine optimisation (SEO) is one of the most crucial channels in your digital marketing strategy and long-term business success. So start focusing your marketing efforts on the right strategies to work towards your biggest goals. Partner up with SEO service experts today.

SEO Consultancy

Competitor Analysis

Content Creation

Link Profile Analysis

Local Citation

GMB Listing

Keyword Research

On-site & Off-site SEO

Backlink Creation

With a comprehensive site audit, we analyse page rankings, page loading speed, keywords, bounce rate, and outdated content to find gaps for improving your SEO strategy.

We use the top SEO tools and platforms like SEMRush and Ahrefs to target keywords that your competitors are ranking for, in order to help you increase your market share on the SERPs.

Without quality content on your website, you won’t go far with your SEO strategy. At Impressive, we create engaging content in-house, in line with your brand, so you can accelerate your success with ranking for relevant keywords.

Inbound links provide no value if they’re low quality so we undertake audits to ensure they’re removed, and create high-quality link content to maintain a positive SEO score.

Building your brand identity is the beginning to increasing your visibility so we cover local traffic by listing your business on all the top online directories such as Google My Business, Bing Places, Yelp, Yahoo Local, and more.

Get your Google My Business page in front of the right eyes, at the right time. With an optimised profile, we’ll build your credibility and increase your visibility when consumers are searching for you on the search engine and maps.

We undertake thorough keyword research to target relevant keywords for your business so you can get onto the first page of Google and provide value to users.

An effective SEO strategy involves a combination of mastering on-site and off-site tactics. You can trust us to take care of both. We’ll optimise anchor links and tags, reduce bounce rate, and boost page traffic to draw in more potential customers.

Link building is the foundation of off-site SEO, and having quality links can greatly increase your rankings. We take care of that and ensure you have high-quality backlink content and in turn, increased traffic to your site.

SEO Consultancy
Competitor Analysis
Content Creation
Link Profile Analysis
Local Citation
GMB Listing
Keyword Research
On-site & Off-site SEO
Backlink Creation

FAQs