Facebook Ads Agency in Melbourne

Costs depend on your industry, audience size and campaign objective. CPMs typically range from $5 to $15 in Australia. Our performance-based fee model means management costs scale with results, keeping the engagement commercially honest.

Advantage+ is Meta’s AI-powered campaign type that automates targeting, creative selection and placement. It works well for ecommerce brands with strong product feeds and creative libraries. We test Advantage+ alongside manual campaigns and scale whichever delivers the stronger return.

Most campaigns exit the learning phase within 14 to 21 days. Meaningful CPA and ROAS improvements typically follow within 30 to 60 days as the algorithm optimises delivery and we refine creative and targeting.

Video consistently outperforms static on engagement and conversion metrics across Meta. We produce video creative in-house, so you don’t need existing assets to get started.

Boosted posts push organic content to a broader audience with limited targeting. Facebook Ads Manager campaigns offer full control over objectives, audience segmentation, placements, bidding and creative testing. We run campaigns through Ads Manager exclusively.

We install Meta Pixel and Conversions API (CAPI) to track on-site actions, including purchases, leads, add-to-carts and page views. Server-side tracking through CAPI captures conversions that browser-based tracking misses.

Yes. Meta’s ad platform manages placements across Facebook, Instagram, Messenger and Audience Network from a single campaign. We optimise placement distribution based on where your audience converts most efficiently.

We work best with businesses investing $3,000+ per month in Meta ad spend. That threshold gives the algorithm enough data to optimise effectively and gives us enough room to test creative and audience variations properly.