Why Microsoft Bing Ads
Deserve a Place in Your Paid Strategy
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The Microsoft Network reaches 63 million people that Google Ads does not. Ignoring microsoft advertising in Australia means ignoring a significant portion of your potential market.
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Microsoft Ads consistently deliver a lower cost per click than Google Ads in most Australian categories. Less competition means your budget goes further and your ads achieve stronger positions.
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Microsoft’s audience skews slightly older and higher-income than Google’s. For businesses selling premium products or professional services, that demographic profile matches purchase power.
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Microsoft Ads fill the gaps in your Google campaigns. Running both platforms ensures you capture the full search market rather than leaving 34% of desktop searches uncovered.
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Bing Ad Formats
We Manage
We Manage
Search Ads
Text-based ads that appear on Bing, Yahoo and AOL search results.
Shopping Ads
Product listing ads that surface your inventory with pricing, images and reviews in Bing Shopping results.
Audience Ads
Native-style ads served across the Microsoft Audience Network, including MSN, Outlook and partner sites.
Multimedia Ads
Rich visual search ads featuring large images alongside text.
Video Ads
Video placements across the Microsoft Audience Network.
Copilot Ads / Offer Highlights
Ads that surface key selling points like free shipping directly within Copilot AI conversations.
What Our Clients Say
Businesses adding Microsoft Ads alongside Google report lower CPCs, incremental conversions and a paid search picture that accounts for the full search market.
If We Were Just Another Microsoft Ads Agency,
We Wouldn’t Be Impressive
Performance-Based Fees
We tie our fees to a performance target we agree on together. Revenue, CPA or lead volume.
No Account Manager Relay Race
Specialists Across Every Channel
We're in Your Corner
Our Microsoft Ads Process
Discovery and Audit
We review your existing Microsoft account (if you have one), your Google Ads data and your growth targets. We identify opportunities Google is missing and gaps Microsoft can fill.
Campaign Strategy
We develop a Microsoft-specific strategy rather than importing your Google Ads account and hoping for the best. Different audience, different auction dynamics, different approach.
Campaign Structure and Build
We architect campaigns with clean keyword groupings, proper match types and ad copy written for Microsoft’s audience.
Launch and Optimisation
We launch with proper UET tracking and optimise continuously. Bid adjustments, negative keywords, audience refinements and placement testing happen weekly.
Reporting and Iteration
We deliver clear monthly reports connecting Microsoft Ads performance to CPA, ROAS and pipeline outcomes alongside your Google Ads data.
Microsoft Ads Results
We deliver Paid management in Sydney for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.
Other Paid Channels
We Manage
Google Ads (PPC)
We run search, shopping and performance max campaigns that capture high-intent demand at the point of action.
Facebook Ads
We manage campaigns across Meta placements to reach audiences during discovery, consideration and retargeting.
Award-winning
Digital Agency
Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.
11 x CAMPAIGN FINALIST 2026
4 x CAMPAIGN WINNER 2025
13 X CAMPAIGN FINALIST 2025
14 x CAMPAIGN FINALIST 2025
WINNER: BEST USE OF AI IN SEARCH
WINNER: BEST USE OF SEARCH: TRAVEL
WINNER: BEST USE OF SEARCH: GAMING
WINNER: BEST SOFTWARE INNOVATION
WINNER: MOST INNOVATIVE COMPANY
Trusted Partners
Meeting the highest standards of verified social and environmental performance
Premier partner with advanced certifications in Google Ads and Analytics
Serious About Results?
So Are We.
So Are We.
Let’s get your Paid sorted with a custom strategy that answers to outcomes, not empty metrics.
