📈 Conversion Rate Optimisation (CRO) 📈
Based on the type of enquiries we often get around CRO, this is a typical conversation heard at a brand (probably)…
CEO: Ok so I saw a video on LinkedIn about CRO. Get more sales without spending more on traffic… sounds great. Let’s do that.
Marketer: Ah yep that’s an oversimplification, but pretty much sums it up.
CEO: Great. Do it. It doesn’t sound like rocket science.
Marketer: Well we don’t actually have an in-house CRO…
CEO: Ok well go get some quotes.
Marketer: (Google’s “CRO agency”)
Now before you go filling out that form
Nishaan Vigneswaran, Calum Stark and I have done a super quick little brainstorm
Of the top 6 things you need to think about, before kicking off a CRO project
▶️ Tune in for the #nishHACK for detail ▶️
Did we miss anything you’d add to your pre-CRO list?
