Let Impressive Help You Meet Your Performance Goals With our Free ‘mastering bfcm’ 2026 report
Black Friday and Cyber Monday (BFCM) provide a unique opportunity for businesses to capitalise on key retail events and drive significant sales. However, competition is fierce, and relying solely on these events to boost revenue can be a risky strategy, particularly given the current economic climate.
Our whitepaper explores key strategies to compete effectively during BFCM, the importance of accurately measuring success, and the need for a robust, year-round marketing approach to ensure long-term profitability beyond peak season.
At Impressive, we understand the importance of unlocking the full potential of your online retail business. That’s why we invite you to explore our comprehensive ‘Mastering Black Friday/Cyber Monday’ 2026 Report.
The Challenges and Opportunities of Peak Season
Understanding Cross-Border Participation
Defining Peak Season Success Through Measurement
The Importance of a Year-Round Evergreen Marketing Strategy
Ready to kickstart your impressive journey?
Fill out the form to receive your free PDF copy of Impressive’s 2026 Black Friday/Cyber Monday Report.
TAKE A LOOK AT SOME OF THE ONLINE MARKETING RESULTS WE HAVE ACHIEVED FOR OUR CLIENTS
The Memo
+89%
Sales revenue growth during BFCM
+34%
Sales revenue growth in Q4
+79%
Gross profit growth during BFCM
Mattel Australia
+198%
Increase in non-branded traffic year-on-year
+84%
Growth in ranking keywords in top three positions
+39%
Rise in revenue from organic search
Sydney Tools
+92%
increase in organic revenue
+103%
increase in completed online transactions
+37%
increase in page 1 rankings
SCANLAN THEODORE
+39%
Increase in ROAS
-29%
Decrease in CPA
23%
Reduction in overall CPCs
TRAILD
+178%
Organic clicks in 6 months
+52%
First Page Rankings
+127%
Increased Authority Through Top-Tier Backlinks
Podium
+96%
Increase in organic clicks
+53.58%
Growth in organic leads
+56.11%
Increase in Page #1 keyword rankings
Lifely
+103%
Increase in revenue YoY
+26%
Growth in organic sessions
+23%
Increase in Page #1 keyword rankings
Kogan
+14%
Increase in non-brand clicks
+40.5%
Increase in page #1 rankings YoY
+55%
Improvement in Share of Voice
MAAP
$8.4M
Revenue generated via Google Ads
+8.33%
YoY revenue growth
+86%
Increase in conversion rate
Kennedy
5.5M+
Impressions across paid channels
35,000+
Outbound clicks generated
100%
Of “Graff” keywords ranking on Page #1
Roll’d
+781%
Increase in conversion rate
21k
People reached on Facebook
+210%
Improvement on average Google position
Billy J Boutique
10,400
Ranking keywords (SEO)
+500%
increase in traffic (overall)
61X
ROAS (overall)
Kudosity
+40%
Increase in non-brand clicks YoY
+370%
Growth in ChatGPT traffic
+590%
Increase in ChatGPT-driven conversions
Autobarn
+37%
Organic traffic growth across 12 months
+200%
Lift in Page 1 keyword rankings
+242%
Increase in non-branded organic click
digiDirect
+129%
Increase in organic traffic
+38.49%
Increase in conversion rate compared to the previous financial year
+32.94%
Increase in revenue compared to the previous financial year
VIKTORIA & WOODS
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
ZANUI
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
Rail Online
+153%
Organic traffic growth
+92%
Increase in first-page keyword rankings
+71%
Boost in conversions from organic search
FRAUDWATCH
+139%
Growth in Leads
+73%
Increase in New Users
+1139%
Increase in Whitepaper Downloads
iSelect
38,000
Achieved position #1 for Health insurance with 38,000 searches per month
30,000
Got to position #1 for Private Health insurance with 30,000 searches per month
21,000
Achieved page #1 for ‘compare car insurance’ with 21,000 searches per month
Kookaburra Sport
+74%
increase in transactions
+138%
increase in online revenue
+287%
uplift in page 1 rankings
KOOKAI
+160%
Growth in non-branded organic SEO traffic
+3.4M
New impressions in 12 months
+11%
Increase in eCommerce conversion rate
MODIBODI
+74%
Increase in conversion value through paid search Year on Year
+$23m
Increase in new customer revenue
+230K
New customers acquired in just under one year
NINE WEST
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
REVIEW
+66%
growth in non-brand search terms
+91%
YoY growth in Page 1 rankings
+22.67%
increase in organic revenue YoY
Rola
+147%
Increase in page 1 keywords in just 6 months
+101%
Growth in non-brand organic clicks
+1584%
Increase in organic eCommerce revenue
Synergie Skin
+459%
increase in total site transactions
+600%
increase in total online revenue
+74%
increase in organic users
T2
+106.72%
increase in traffic on the Australian site, compared to the previous year
+146.85%
increase in conversions compared to the previous year
+122.79%
Revenue boost
BLUE ILLUSION
+143%
YoY revenue growth
+112%
YoY increase in conversion rate
+29%
Increase in media spend, fuelling broader category coverage and campaign reach
Zero Latency VR
+108%
Increase in clicks year-on-year
+88%
Increase in impressions year-on-year
+15%
Increase in click-through rate
KNOBBY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
ZULU & ZEPHYR
+70%
Increase in YOY Non-Branded Traffic
+10%
Increase in eCommerce Conversion Rate
+463
Keywords on Page #1
Acer
+159%
increase in online revenue in five months.
+84%
increase in traffic
+23%
increase in conversion rate
Luxo Living
+86%
increase in revenue
+65%
increase in sessions
+78%
increase in new users
Very knowledgeable and supportive team. If you are looking for a digital agency that will feel like an extension of your team – look no further 
