4.8 | 130+ reviews

Robert Tadros

Robert Tadros CEO & Founder

“Thank you. We look forward to chatting”.

The Impressive team will reach out within 24 hours

LET IMPRESSIVE HELP YOU MEET YOUR business goals

"Very knowledgeable and supportive team. If you are looking for a digital agency that will feel like an extension of your team - look no further."

Bruna Dias

Bruna Dias
Nine West

We deliver incredibly impressive results for ambitious brands.

4.8 stars out of 130+ reviews

1

About you

2

Your Business

Take the Lead in AI-Driven Search

Perplexity AI delivers fast answers with cited sources. Users trust it during research.

Brands that structure content clearly earn visibility inside those responses. Those that do not remain unseen.

We position your content for inclusion so your brand appears when users ask.

Meet Rach, our SEO Director

4.8 | 130+ reviews

Meet Rach, our SEO Director

The Memo

AI Search Is Changing How People
Discover Information

Users now ask AI platforms direct questions instead of scanning search results.

Perplexity delivers answers supported by cited sources.

Websites with clear expertise and structured information gain visibility inside those responses.

Search visibility now depends on trusted information, strong authority signals and sources AI systems recognise when generating answers.

10M+
People use Perplexity AI each month for research, questions and information discovery.
50M+
Search queries run through Perplexity AI each week as users ask questions and explore topics.
70%
Users rely on cited sources inside Perplexity responses when verifying information during research.
Award-Winning Local SEO Agency

What is Perplexity AI?

Perplexity AI is a research tool that answers questions by pulling real-time data from the web and cites its sources. It’s like a fact-checking assistant that saves time by summarising complex information.

Perplexity AI provides instant, conversational answers instead of traditional ranked search results. Unlike Google, which relies on algorithms to rank pages, Perplexity AI dynamically sources and compiles information, delivering well-referenced real-time responses.

This means that Perplexity is utilised by the type of person who values accuracy and researched data. If this is your target market, then it’s essential to incorporate this strategy.

How We Optimise for Perplexity AI

Entity Recognition and Knowledge Graph Signals

We strengthen entity associations, brand mentions and data references so AI systems recognise your organisation as a trusted source.

Structured Data and Schema

We implement structured data that helps AI engines interpret topics, relationships and key information across your website.

Authoritative Referenced Content

We produce well sourced content that includes credible insights, citations and structured answers that AI systems reference during response generation.

Strengthening E-E-A-T Signals

We strengthen experience, expertise, authority and trust signals so AI systems prioritise your content over competing sources.

AI Friendly Content Formats

We organise information using structured answers, FAQ style sections and clear explanations that AI systems extract easily.

Monitoring AI Traffic and Refining Strategy

We analyse AI referral traffic and citation patterns across platforms such as Perplexity and refine strategy as AI search behaviour evolves.

How Perplexity AI Is Changing Search

Feature Perplexity AI Google SGE ChatGPT AI Bing AI
Search Type AI-driven responses Hybrid (AI + links) Conversational AI AI-powered search
Data Sources Research, verified sources Web index + AI Training data set Web + AI Search
Optimisation Focus Authority, citations, structure SEO & AI strategies Conversational input Web & AI blending
User Experience Direct, context-aware answers AI-enhanced search Interactive chatbot AI-driven search engine

Generative Engine Optimisation for Perplexity AI

Generative engine optimisation strengthens how AI answer engines interpret and reference information. Perplexity relies on those signals when selecting sources for generated responses.

Clear structure, strong topical coverage and credible references increase the likelihood that Perplexity cites your website when responding to research queries.

Our team integrates generative engine optimisation with AI search optimisation so your content aligns with how Perplexity retrieves, evaluates and references information.

Websites with strong technical SEO foundations often gain stronger visibility because organised content and recognised authority improve how AI systems evaluate expertise.

Why Perplexity AI Optimisation Matters

AI answer engines change how people research online. Users ask a question and expect a direct response supported by credible sources.

Websites that demonstrate clear expertise gain visibility inside those answers. Structured content and credible references increase the likelihood that Perplexity cites your brand during research queries.

That visibility influences discovery. Users encounter your brand while searching for solutions, insights or comparisons.

Perplexity also changes engagement patterns. Many users read AI summaries before exploring referenced sources. Brands that appear inside those citations gain trust earlier in the research process.

Case Studies

AI discovery changes how users find businesses.
Our case studies demonstrate how structured optimisation increases citation inclusion and improves visibility inside AI generated responses.

No matter where you are.
SEO services nation-wide.

Recognition

Award-Winning SEO and Digital Growth

Industry recognition reflects our commitment to performance-driven SEO strategies across traditional search and AI platforms.

apac 26

11 x CAMPAIGN FINALIST 2026

apac 25

4 x CAMPAIGN WINNER 2025

GLOBAL SEARCH

13 X CAMPAIGN FINALIST 2025

apac 25

14 x CAMPAIGN FINALIST 2025

apac 25

WINNER: BEST USE OF AI IN SEARCH

apac 25

WINNER: BEST USE OF SEARCH: TRAVEL

apac 25

WINNER: BEST USE OF SEARCH: GAMING

apac 25

WINNER: BEST SOFTWARE INNOVATION

FInancial review 24

WINNER: MOST INNOVATIVE COMPANY

Trusted Partners

Meeting the highest standards of verified social and environmental performance

Certified

Premier partner with advanced certifications in Google Ads and Analytics

Premier Partner

What Our Clients Say

Businesses that partner with our SEO agency report stronger rankings, improved lead flow and clearer performance tracking.

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Chris Stewart profile picture
Chris Stewart
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We have the team at Impressive looking after our social media and Google advertising campaigns for some time now and are very happy with the results. Business is steadily improving despite some market uncertainties. Our business would not be where it is today without the work Impressive are doing for us. Gone are the days when print media is our form of advertising.
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Yuli Saenz profile picture
Yuli Saenz
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We’ve worked with Impressive for over two years, and they’ve been an excellent SEO partner. They supported us through a highly complex website migration, consolidating 11 sites into 1, while helping us maintain our existing rankings and protect organic visibility throughout the transition. Rachel has been exceptional to work with: smart, responsive, and highly proactive. The team has helped us navigate business challenges, respond to Google algorithm changes, and implement new AEO strategies to strengthen our visibility across LLM-driven discovery / AI search platforms. What we value about Impressive is their ability to combine technical SEO expertise with forward-thinking strategy. Their work has helped put us in a stronger competitive position. I would highly recommend them to any business managing a complex migration or looking for an agency that understands both SEO fundamentals and the future of AI-driven search.
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Cameron Davis profile picture
Cameron Davis
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We have been working with Impressive for a couple of years now and we have been seeing fantastic results thanks to their work. Their attention to detail and commitment to the quality of their work is impressive. looking forward to to continued work with Hardik and the Impressive team.
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Danielle Symons profile picture
Danielle Symons
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They make SEO easy! great communication, easy to work with keeping us informed and taking the time to explain the complexities. Ruby is a pleasure to deal with highly recommend impressive
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Dennis Papas profile picture
Dennis Papas
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We've partnered with Impressive for over 3 years as our SEO agency at Podium Australia, and the results have been exceptional. When we launched in AU, we were starting from zero organically and heavily reliant on paid media. Impressive built a strategic roadmap that transformed organic search into a scalable, sustainable acquisition channel. They improved our local relevance and built high-intent content that actually converts. Their team is proactive, transparent, and genuinely feels like an extension of our own. They consistently bring fresh ideas and commercial thinking to every conversation. If you're looking for an SEO partner focused on real business outcomes, I couldn't recommend Impressive more highly.
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Derrick Wong profile picture
Derrick Wong
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Impressive Digital have been a strong partner for our whole digital marketing side of our e-commerce business. They bring clear strategy, solid execution, and consistent communication. Jason, our account manager, has been a standout — always proactive, transparent, explains things well and focused on consistency and performance. Really happy with the results and the solid relationship we have with Impressive.
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Mark Lowrey profile picture
Mark Lowrey
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Amazing team to work with. They produce great results and really quickly. Very different to other companies in the same industry .
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Louise Heffernan profile picture
Louise Heffernan
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I have been working with Impressive for over 2 years. I have found the whole team amazing - especially Ruby, her attention to detail is excellent, and she is always willing to go the extra mile and think outside the box.
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Penske Australia & New Zealand profile picture
Penske Australia & New Zealand
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We’ve been working with Impressive for over a year now after switching from another SEO agency, and the difference has been outstanding. They not only develop a strategy that truly aligns with your business goals, but they also clearly outline the steps required to achieve it. Each month, they make it easy to understand the actions you need to take and the progress being made.
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Future of AI Search

AI-driven search is redefining how businesses gain online visibility. Now is the time to optimise your content for Perplexity AI and other AI-powered search tools.

Let’s future-proof your SEO strategy – talk to our experts today.

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