You create some great content, or you have big news to share, so you head to social media, and you knock out a post. Job done – except that the post doesn’t gain the traction you think it deserves, and you see your competitors’ posts getting more engagement and driving more connections with their audiences. So what’s the problem here?
Algorithms have been around for centuries, millennia even, but it’s only in the digital age that the word has entered common usage. Today, most people know that social media is governed by algorithms – sets of mathematical inputs that determine who sees what content. This means there are lots of factors that contribute to success on social media, and no single ‘magic formula’ can guarantee this success.
However, the timing of your posts is definitely one aspect of success, and getting this timing right can give you a real chance of achieving high levels of engagement among your audience. The team at Giraffe Social Media has recognised this, and they set about studying the optimal times to post on social channels. What they found could be a real game changer for digital marketing strategies. Read on to discover more.
Different Channels, Different Posting Strategies
There are so many different social media channels out there that it can be difficult to know where to start. As you might expect from such a diverse array of options, each platform has its own set of best practices. It largely comes down to when users are online, but the specific algorithms used by the platform also play a part.
In some instances, midweek seems like the best time to post. In others, it’s better to release your content towards the beginning or end of the week. And then there are the times of day – some platforms are best suited to posts spread across the day, while others require posting early in the morning or late at night. Sometimes, highly specific posting times – like 17 or 23 minutes past the hour – are recommended.
Take a look at the best times to drop your posts for maximum engagement and reach across a variety of different social channels.
Posting on Instagram
For maximum engagement on Instagram, post on:
- Tuesday
- Wednesday
- Friday
At:
- 9:00 a.m.
- 9:30 a.m.
- 8:30 p.m.
Posting on Facebook
To get the best engagement on Facebook, post on:
- Monday
- Wednesday
- Friday
At:
- 7:00 a.m.
- 3:15 p.m.
- 7:00 p.m.
Posting on LinkedIn
To maximise that LinkedIn exposure, post on:
- Tuesday
- Wednesday
- Thursday
At:
- 9:00 a.m.
- 10:00 a.m.
- 12:00 p.m.
Posting on Twitter
To push the reach and engagement of your tweets, post on:
- Wednesday
- Thursday
- Friday
At:
- 8:30 a.m.
- 9:23 a.m.
- 10:00 a.m.
Posting on Pinterest
If Pinterest is part of your strategy, you can boost your reach and click/share potential if you post on:
- Tuesday
- Thursday
- Friday
At:
- 12:00 p.m.
- 6:17 p.m.
- 8:02 p.m.
Posting on TikTok
Finally, you can optimise engagement on TikTok if you post on:
- Monday
- Tuesday
- Friday
At:
- 10:00 a.m.
- 8:00 p.m.
- 11:00 p.m.
Build a Strong Marketing Strategy for 2023 and Beyond
Want to get more from your digital marketing strategy in 2023 and beyond? The team at Impressive is here to help. We live and breathe all things digital marketing, bringing both the expertise and the tailored approach required to make great things happen for your business. Get in touch today, schedule your consultation, and get your Free Marketing Plan from Impressive.
