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Calling in the Experts: When Will You Need an SEO Professional in 2023?

It’s 2023, and SEO is still a huge talking point. In fact, it might be more important than ever. It’s certainly more complex than ever before, which is why SEO professionals can make all the difference for your strategy.

But when do you need SEO professionals in 2023? Let’s take a look at a few scenarios that are crying out for SEO expertise.

When You Want Your Voice Heard in the Keyword Scrum

Another year, another SEO blog, and another mention of those all-important keywords. Keywords have been part of SEO since the very beginning – and yes, there are lots of other aspects to optimisation these days, but hitting those search terms is still near the top of the pile when it comes to your digital marketing priorities. Trouble is, it’s everyone else’s priority too, and this is making the top keywords very competitive indeed.

This is a prime example of the value of SEO expertise. You may be able to identify those crucial keywords yourself and mix them organically into your content, but you need to do more than this – you need to make your voice heard. SEO professionals and experts provide the secret ingredient you need to outrank your rivals on those ultra-competitive search terms.

When You Want to Make Big Changes Online

Your website might be doing just fine now, but you’ll need to make changes if it’s going to stay competitive in the future. These changes might be small – incremental movements towards a better user experience – but sooner or later, you’re going to need a complete overhaul. This can cause havoc for your SEO strategies, which is why professional assistance may be necessary.

With a professional team on your side, you can make sure that your site overhaul does not lead to an SEO penalty. More than this, you can make sure that your new site is actively hitting those all-important optimisation targets, building SEO into your redesign plan and ending up with a website that performs better than ever before.

When Google Shifts the Goalposts Again

Your online presence isn’t the only thing that changes over time. Google’s search engine results pages (SERPs) are changing too. Google’s search ranking algorithms govern every aspect of your SEO strategy. So, when these algorithms shift – and when Google’s content goalposts shift along with them – you need to be ready to respond with an updated SEO strategy. The problem is that Google doesn’t exactly make these algorithmic changes clear, so responding in the proper way can be seriously difficult.

SEO experts make a real difference here. These professionals can draw upon their experience and understanding of Google’s past experiments and evolutions, helping you to maximise your chances of coming out on top after a change to the algorithm. Will Google make any changes in 2023? Yes – the search engine giants already launched their core algorithmic update in March of this year. Will there be more changes before the end of the year? It’s very possible, so it pays to be prepared for these shifts.

When It’s Time to Get Technical 

We’ve mentioned keywords above, and we’ve also mentioned some of the other aspects of modern SEO. This is where technical SEO comes into play, which basically means taking technical action to improve your website and optimise it for great search engine performance. 

There may be technical SEO actions you can take yourself. For example, broken links and orphan pages are very bad for SEO, as Google’s crawlers won’t be able to navigate your site easily. If you encounter a broken link or orphan page within your website, you can use your content management system to fix this or remove it. This is a simple but effective solution. However, other types of technical SEO – such as assessing PageSpeed Insights to identify how you can improve performance and analysing your XML sitemap – can be really tricky. Professional assistance might be necessary here.

When You Need Full Data Understanding

SEO depends on a huge amount of data. There is a wealth of tools out there that can help you process all of this information, but sometimes this is not quite enough. Instead, you may need a professional, someone who can not only make sense of all this data but actively use it to optimise your web pages.

Make Your SEO Strategy Impressive in 2023

Here at Impressive, we live and breathe all things SEO. We love going the extra mile for our customers and achieving great results for their search engine performance. 

Want to learn more about our SEO services and what we can do for you? Reach out to our team and let’s discuss what you need.

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