SEO is usually about the long term – building a strong online presence that attracts searchers and qualified leads. However, you can use a few quick tune-ups to give your strategy the immediate lift it needs. Read on to discover more, or reach out to us directly.
Get on Top of Your Search Engine Performance
Google is your friend. It might not always seem like it, but it is. The search engine giants want you to perform well on its results pages simply because this means you are providing a great experience and service to Google’s users. With this in mind, it provides you with tools to learn more about your performance.
The Google Search Console (GSC) is one of these tools. When you assess your performance in the GSC, you’ll find out how you are ranking for different search terms and queries. Exploring the various tabs and areas of the Console provides you with additional insights and potential reports. Google won’t give all of your data, but it will offer a useful understanding of how your search engine marketing initiatives are going so you can make changes where necessary and plan for the future.
Find Out What Questions People Are Asking
User questions are SEO gold. If users are asking questions about a topic relevant to their field, this means they have a problem and need a solution. By inserting yourself into this problem/solution dynamic – offering valuable answers that resolve user queries – you could find yourself directing some serious traffic to your website.
So, how do you find out about this? The easiest way is to conduct your own searches on some of your keywords and phrases. From here, you should see a People Also Ask section within the search results. This is where you’ll find some of the most common questions regarding your key topics, and you can use these questions as you craft valuable content for your users.
Platforms like Quora can also help you find user questions and problems in need of a solution. Search for your topic or industry and see what people say about it. Choose the most relevant questions and use these to inform your content strategy.
Audit Your Webpages
There are so many different aspects to SEO that it can be difficult to know what you are doing right and what you are doing wrong. Perhaps you are choosing the right keywords and placing them organically within your content, but your technical SEO – page loading speed, site stability, and other metrics – is letting you down. Maybe you provide a great user experience, but your internal linking is not performing well.
Basically, you need to know what’s working and what’s not, so you need an audit. An audit may be provided by an automated tool that scans your site like a search engine crawler would. The scan will offer some insight into the good and bad aspects of your current strategy. A more complete audit can come from a marketing agency, deploying human SEO experts alongside these automated tools to provide even more insight. With this as a basis, you should immediately understand how you can tune up your SEO.
Appear in a Featured Snippet
You will have seen featured snippets on Google’s search results. These are the definition boxes, step-by-step lists, and structured tables that appear near the top of the results page, and they can encourage significant traffic and impressions boosts from users.
To appear in one of these featured snippets, you’ll first need to find a search engine results page that includes these snippets. Not all search queries result in snippets, so find one that does. Next, you’ll need to produce a fully optimised and high-performing piece of content that ranks for this search term. From here, structure the information on your page, creating a short definition, an ordered or unordered list, or a data table, depending on the type of snippet you want to appear in.
Take Your Search Engine Marketing to the Next Level with Impressive
Ready to boost your search engine marketing and SEO strategies? Give us a call at Impressive. Tell us about your organisation and situation, and get a Free Market Plan from our experts.