GO GLOBAL WITH AN INTERNATIONAL SEO COMPANY

Your journey with us begins with a deep-dive keyword research on your target market. Our specialists will identify high-intent search terms that will help them gather market-specific insights on each location. This will serve as the foundation to direct your brand to the right audience.

Next, we conduct a comprehensive website audit to ensure your site is primed for the global market. By restructuring and optimising your data, we enhance performance across regions, making it easier for your website to rank internationally.

Don’t let your content get lost in translation, you need to adapt. Our team will refine your content to make it relevant to a broader range of global readers while staying true to your brand’s tone and messaging.  

Search engines need to understand which version of your content to serve to users in different countries. With proper language and strategic region tagging, we make it possible for your page to appear in the right search results. Ultimately, boosting your rank. 

Backlinks are a key factor to ranking and adding quality to your pages. We boost your authority by securing region-specific backlinks that enhance your domain’s credibility in target locations.

Each step plays a vital role in equipping your website to be a global competitor. With the right strategy in place, you can watch your brand take the lead in international search results, sparking conversations worldwide that turn into quality leads.

This method involves creating independent domains for each market such as “brandx.co.au” or “brandx.co.us” for example.

Pros:

• Search engines can immediately recognise your target audience.
• Country-specific domains get a ranking boost in their region.
• No keyword cannibalisation when hreflang tags are used properly.
• Custom content per market which addresses country-specific trends.
• Most competitors stick to one domain, so using this strategy can give you an edge over them.

Cons

• Requires managing multiple websites which means you will need more resources, time, and a bigger budget.
• You will need to duplicate content and update pages separately.
• It may be harder to scale beyond UK/NZ since each site needs its own SEO authority.
• Each domain needs its own campaign which calls for link-building to be fragmented.

This setup places each region on its own domain. Your main domain will be “brandx.com” with other geo-locations hosted under subdomains like: “uk.brandx.com” or “us.brandx.com”

Pros:

• Allows country-specific content, even for non-English speaking markets.
• Easier to scale into new countries compared to separate domains.
• Hosting costs are lower compared to managing multiple domains.

Cons:

• Google treats subdomains as separate sites, meaning you have to build SEO authority from scratch for each one.
• Requires more effort in link-building and technical SEO.
• Not widely used by competitors due to high risk-reward ratio.

In this model, you have one main domain: “brandx.com” which will cater to all English-speaking markets. When targeting non-English speaking regions, a sub-folder will be created and will look like this: “brandx.com/fr/”

Pros:

• Simple to manage with one global domain.
• All domain authority is consolidated, boosting rankings.
• Easy to scale since sub-folders can be added when entering a new market who speaks a different language.

Cons:

• You lose the freedom to customise your content for other countries since you have one generic .com domain.
• Organic growth may be slower compared to country-specific domains.
• Potential keyword cannibalisation issues.

Not sure about which route to take? Our international SEO services can point you in the right direction. Partner with us and secure the right domain for your global expansion!