Why retail SEO matters for online stores
SEO matters. A lot. The simple answer is your customers browse and buy products using Google. If you’re not easy to find, then chances are you won’t get much business.
But don’t just take our word for it. Check out these numbers:
- 44% of consumers begin online shopping by using Google. Without a strong online presence, you have a slim chance of being discovered.
- eCommerce websites do big business. And organic search results account for 37.5% of their traffic. You need to be ranking in Google for the right keyword phrases to pop up in front of new shoppers.
- 23.6% of all online orders through eCommerce stores are linked to organic clicks. So not only are people finding their way to the big brands from online channels, but they are also purchasing products once they get there.
- Who clicks beyond the first page in Google, honestly? If you’re not one of the first 10 brands that people see, then you’ll struggle to attract attention.
A robust SEO campaign can boost your website and make your brand impossible to miss.
The benefits of SEO for online retailers
Not a numbers person? That’s okay! SEO offers businesses all kinds of benefits. And, the proof is well and truly in the pudding. Whether you’re a big, small or medium-sized eCommerce retailer, this marketing strategy can do wonders.
The benefits of SEO include:
You can spend as little or as much as you wish
SEO won’t cost you an arm and a leg. Instead, you can choose a plan based on your needs, and get great results regardless of your budget.
You can customise your approach
One of the best parts about SEO is that you can tailor your strategy to suit your goals. Want to boost your entire website? Optimise from the ground up. Want to boost the visibility of just your sale items? Focus on these relevant pages and keywords alone. It’s totally up to you.
You can boost your local SEO
SEO is a smart move if you have a brick-and-mortar store. And you’ll be glad to know that this approach will help you to stand out in some pretty nifty ways. Basically, Google populates its map pack results according to the geographical location of the searcher. If you show up in these types of searches, then that’s great news for you.
You can learn cool things about your customers
You’ll gain a world of insight when you start SEO. The reason? Because you can take advantage of powerful analytics about your customers. Use this information to tweak your marketing strategies and watch as your profits skyrocket.
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Businesses that partner with our SEO agency report stronger rankings, improved lead flow and clearer performance tracking.
Here’s how you can stand out from other retail websites with SEO
Want to really stand out from the crowd? There are a few important tips and tricks that you need to apply as part of your SEO strategy. Nail them all and the sky’s the limit.
Keyword research
To reach the right people, you need to be ranking for the right keywords. So be sure to plan ahead and think carefully about what types of phrases your target audience would be using. Then, thread these throughout your content to ensure your website ticks all the right boxes. When it comes to retail, you can add keyword-rich content across blogs, product descriptions and sale pages.
Remember, short-tail keywords (ones that contain one to three words) are great. But the best keywords to focus on are long-tail variants. These are specific phrases made up of three to four words. They are more descriptive and in turn, help you to narrow in on exactly what a shopper is hunting for.
On and off-page SEO
There are two key elements to SEO for retail businesses. On-page and off-page SEO. It’s critical that you get both right to really rank high.
On-page SEO
On-page SEO refers to everything that you can tweak and play with on the actual page itself. This relates to optimising headings and body copy, writing meta titles and tags, adding rich media and more.
Off-page SEO
Off-page SEO comes down to everything that goes on behind the scenes. Simply put, it’s about building your domain’s authority online. How do you do this? By acquiring high-quality backlinks from other websites.
What is local SEO, and why is it important for retail stores?
Great question. As mentioned above, local SEO is about making your brand discoverable to local searchers. This is critical if you have a physical store that you want to direct customers to. Basically, if someone types in ‘shoes for men’ on their smart device, instead of showing them all of the brands across the country, Google will show them a list of local retailers instead. From there, the shopper can easily navigate straight to your location.
The bottom line? If you’re not visible through local SEO, you’re missing out on a big piece of the pie.
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We deliver SEO management in Sydney for brands across finance, ecommerce, healthcare and SaaS. Our case studies demonstrate structured planning, disciplined rollout and measurable commercial growth.
Who are Ivory & Deene, and what were their challenges?
Ivory & Deene are an eCommerce company that specialise in providing luxurious but affordable furniture, decor and lighting to customers in Australia who want to create beautiful spaces in their home. The brand approached Impressive in 2018 to help improve the organic visibility of its products and to increase organic traffic and online revenue.
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