Setting up an effective SEO strategy for an enterprise SaaS application can seem daunting. With so many potential challenges, it’s understandable to feel overwhelmed. However, with the right approach, you can create an SEO strategy for your enterprise SaaS to drive more traffic and help grow your business.
B2B SaaS SEO starts with understanding your target audience’s needs. What keywords will they be searching for? Are there industry-specific terms that you can target?
Keep reading to learn more about the critical components of B2B SaaS SEO and how to use them to create an effective strategy.
What is enterprise SEO?
Enterprise SEO is the practice of optimising websites for higher search engine rankings that are specific to large companies. It includes optimising web pages for the keywords of a particular industry. You must also ensure the content on those pages is useful and relevant to users.
What is enterprise SaaS SEO?
SaaS stands for Software as a Service – so companies whose main offering for customers is software service based. A couple you might know include Salesforce, Google Workspace or Dropbox.
Enterprise SaaS SEO involves managing large enterprise SEO strategies for SaaS companies that usually have big websites covering a wide range of services and products.
As with regular SEO, Enterprise SaaS SEO helps you optimise your company’s websites for higher search engine rankings. It usually does this by using enterprise SaaS SEO software, which helps to implement solid SEO principles across the board, saving time and money for companies and increasing conversion results.
Benefits of enterprise SaaS SEO
Creating an effective B2B SaaS SEO strategy has a huge number of benefits, including:
- Generating more quality leads
- Increasing visibility among B2B SaaS customers
- Improving user experience
- Increasing website traffic
- Improving conversions
For your B2B SaaS enterprise SEO strategy to be successful, you must understand the B2B SaaS market and your target audience. Research keywords that B2B SaaS customers will likely use and create content that addresses their needs.
Also, focus on optimising your B2B SaaS website for mobile devices. The strategy can be helpful because customers increasingly use their smartphones to search for B2B SaaS solutions.
Why does SEO matter for SaaS enterprises?
SEO matters for B2B SaaS enterprises. It can increase your enterprise’s visibility and attracts more customers. It can also improve your client’s user experience and help your company stand out.
Optimising your SaaS enterprise website for search engines allows you to reach more potential customers and gain an edge over the competition. For instance, SaaS enterprises that focus on SEO can rank higher in search engine results and, thus, draw more attention. Also, SaaS SEO helps optimise content that answers SaaS customers’ questions and increases conversions.
If you’re unsure where to start with SaaS SEO, consider hiring a software SEO agency. They have the expertise to help you develop an effective SaaS SEO strategy. Plus, they can tailor it to your SaaS enterprise’s needs so you get the best results.
How is enterprise SaaS SEO different from ‘normal’ SEO?
The critical difference between enterprise SaaS SEO and “normal” SEO is that the former focuses on optimising webpages and content for search engine rankings specific to SaaS applications. It also entails creating content tailored toward SaaS customers and optimising SaaS websites for mobile devices.
In contrast, “normal” SEO optimises webpages and content for higher search engine rankings that apply to all industries. If you’re looking to optimise webpages and content for SaaS customers, then enterprise SaaS SEO is the best option.
How does SEO contribute to growth in an enterprise SaaS?
SEO can help your SaaS enterprise become more visible and attractive to SaaS customers. It can increase your website traffic and generate more quality leads. It can also improve user experience and increases conversions.
The effect is possible because SEO optimises webpages and content tailored to the needs of B2B SaaS customers. It means that your SaaS customers can quickly and easily find the solutions they need, allowing them to make faster purchasing decisions.
A competent SaaS SEO agency can help you create an effective strategy. They will assess your business and create a tailored approach that meets your SaaS enterprise’s needs.
For instance, if your SaaS enterprise caters to the healthcare industry, an SEO agency for SaaS companies can create content that focuses on healthcare-specific topics. The content can help you reach more potential customers and increase conversions.
SEO is an invaluable asset for SaaS enterprises looking to grow and stand out in a competitive market. Focusing on enterprise SaaS SEO is a smart move if you’re looking to attract more customers and increase conversions. Hire competent SaaS SEO consultants to help you grow your business.
ENLIST THE SUPPORT OF AN AWARD WINNING SEMRUSH PARTNER
Why B2B SaaS SEO requires a different approach
B2B SaaS SEO requires a different approach from ‘normal’ SEO. Most B2B SaaS customers are likelier to use specific keywords when looking for solutions. For instance, SaaS customers may search for SaaS solutions like ‘software SEO’ or ‘SaaS SEO consulting.’ It is thus essential to research SaaS-specific keywords and create content that addresses SaaS customers’ needs.
B2B SaaS SEO also requires enterprises to optimise SaaS websites for mobile devices. SaaS customers increasingly use their smartphones to search for SaaS solutions.
How is Impressive’s SEO strategy unique to B2B SaaS businesses?
Impressive is your go-to software SEO agency. We tailor SaaS SEO strategies specific to your SaaS enterprises. Our specialists aim to understand your SaaS needs so that we can optimise SaaS web pages and content.
We also focus on optimising SaaS webpages and content for SaaS-specific keywords so that SaaS enterprises can rank higher in search engine results. Additionally, our SaaS SEO strategies make SaaS websites mobile-friendly so that customers can find SaaS solutions quickly and conveniently.
What makes Impressive’s approach to B2B SaaS SEO stand out?
At Impressive, we offer a comprehensive B2B SaaS SEO package. Our professional team of software SEO experts will work with you every step of the way.
Our experienced team will assess your business, research SaaS-specific keywords and create content tailored to SaaS customers. From there, we’ll create an appropriate plan for your business to follow.
Our solutions target all aspects of SEO, including on-page and off-page optimisation, content marketing, link building and social media.
We also ensure your SaaS website is mobile-friendly and optimised to help your SaaS enterprise rank higher in search engine results.
SaaS SEO top priorities
Technical SEO: we focus on making SaaS websites easy to crawl and index and ensuring SaaS webpages load quickly.
Content Marketing: we create SaaS-specific content tailored to SaaS customers and optimised for SaaS-specific keywords.
SEO Outreach: we provide SaaS enterprises with SaaS SEO outreach services so they can reach SaaS customers and generate more leads.
Optimise Your SaaS Website for the Best Results
SaaS SEO is an essential tool that enterprises can use to draw SaaS customers and generate more leads. By optimising SaaS webpages and content for SaaS customers, SaaS enterprises can draw more attention and improve their search engine rankings.
If you’re unfamiliar with software SEO or need help optimising your SaaS website, Impressive’s team of experts is here and ready to help!
Contact Impressive today for SaaS SEO consulting services that will help you get the best SaaS SEO results. Let us help you find SaaS solutions quickly and conveniently!
Enterprise SaaS SEO Case Study: Impressive X Turbosoft
SaaS SEO is an essential tool that enterprises can use to draw SaaS customers and generate more leads. By optimising SaaS webpages and content for SaaS customers, SaaS enterprises can draw more attention and improve their search engine rankings.
If you’re unfamiliar with software SEO or need help optimising your SaaS website, Impressive’s team of experts is here and ready to help!
Contact Impressive today for SaaS SEO consulting services that will help you get the best SaaS SEO results. Let us help you find SaaS solutions quickly and conveniently!
Enterprise SaaS SEO Case Study: Impressive X Turbosoft
Who are Turbosoft, and what were their challenges?
Turbosoft is a manufacturer of high-end terminal emulators for some of the world’s most demanding industries including healthcare, finance, telecommunications and defence. They came to Impressive for help in increasing the amount of leads generated through their website, as well as assistance in improving search engine ranking performance. Terminal emulators is an incredibly niche industry, and we found that we were not able to easily find much in terms of high search volume queries. Because of the specificity of this industry, it was also a challenge for our content writers to fully grasp the knowledge required to write effectively about this subject.
What strategy did Impressive and Turbosoft follow?
Objective: increase organic traffic for the website
Our strategy: we realised that instead of the traditional model of researching high-volume keywords, we would have to depend on optimising a large number of keywords with lower search volumes. We picked hundreds of potential keywords with very low search volumes of between 0-20, but made sure that these were highly relevant terms. We checked these against impressions on GSC, so we knew that these keywords will be relevant. Alongside this, we completed a number of technical SEO audits, to ensure that all the vital landing pages were being frequently crawled by Google. Hundreds of pages were optimised over a period of 12 months.
For the content part of the strategy, our content team conducted an intensive two-day workshop with the Turbosoft team to gain a clearer picture of the company, and a better understanding of their product and target audience.
What were the results of our work?
Content
All Turbosoft content was worked on by a dedicated content team member, who had also run the Turbosoft workshop. This content writer was able to write content that met the unique needs of the client, as well as incorporate niche keywords and terms, resulting in better performance.
Organic growth
There were three main wins to come out
of our SEO strategy for Turbosoft.
1. Consistent growth in page #1 rankings, with over 200
keywords coming up on page #1 of Google
2. Strong growth in Non-brand clicks over the last 12 months (GSC):
3. 30% MoM growth in organic sessions:
All of this increased traffic led to a higher number of leads globally for Turbosoft. By early 2021, the site was consistently getting over 100 organic leads per month, which is almost double the amount gained the previous year.
Choosing the Right SaaS SEO Partner
SaaS SEO isn’t about collecting clicks or chasing high-volume keywords for the sake of it. It’s about building a predictable, scalable acquisition engine, one that brings the right people to your product and keeps them moving through the funnel.
Your buyers aren’t impulse shoppers. They research. They compare. They trial. So when your content shows up, it needs to be in the right place at the right time, with the right message. That’s where your SEO partner makes all the difference.
At Impressive, we don’t do “best practice” for the sake of it. We build SaaS SEO strategies that actually map to business outcomes. Demo requests. Sign-ups. Sales pipeline. Not just rankings.
Whether you’re scaling globally or cleaning up legacy SEO debt, we’re here to help your organic channel perform like the rest of your go-to-market engine.
SaaS SEO Needs a Different Kind of Strategy
Most SaaS buyers don’t convert after a single click, and your SEO shouldn’t expect them to. They move through research cycles, pricing pages, onboarding tutorials, and support docs before making a decision.
That means your strategy has to work across the full funnel.
- Build high-intent, problem-aware content that educates and converts
- Optimise your site architecture and technical setup for performance at scale
- Tailor content to each lifecycle stage, from top-of-funnel blogs to bottom-of-funnel comparisons
- Support your product-led growth motion, not compete with it
And if you’re sitting on a long list of product features, integrations, or templates, we’ll help you scale that content with programmatic SEO, the smart way to win big across hundreds of pages without losing focus or quality.
How We Do SaaS SEO at Impressive
If you’re looking for a team that blends strategy, technical chops, and content that actually performs, you’re in the right place.
Here’s how we approach it:
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We build SEO strategies that reflect the actual SaaS buying journey, not just surface-level keyword gaps.
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We speak product. We work with internal teams to fix crawl issues, optimise speed, and structure sites that scale with your product roadmap.
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From feature pages to comparison posts, everything we write is geared toward driving trials, not fluffing up impressions.
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Need to scale fast? We work in agile sprints, prioritising what moves the needle now, while planning for what’s next.
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Built for SaaS. Optimised for Growth.
We’ve worked with SaaS brands across industries, from early-stage startups to global platforms, helping them take control of their organic channel, reduce reliance on paid traffic, and turn SEO into a revenue-driving asset.
With Impressive, you get more than just rankings. You get a partner who understands SaaS metrics, integrates with your GTM motion, and works shoulder-to-shoulder with your marketing and product teams.
So whether you’re trying to 10x your signups or finally bring some order to your SEO chaos, we’ve got the strategy and the team to get it done.
Let’s build a SaaS SEO strategy that drives real growth.
HOW WE HELPED BLUE ILLUSION ACHIEVE A 143% INCREASE IN REVENUE
+143%
YoY revenue growth
+112%
YoY increase in conversion rate
+29%
Increase in media spend, fuelling broader category coverage and campaign reach
A FIVE-YEAR PARTNERSHIP: HOW IMPRESSIVE AND VIKTORIA & WOODS JOINED FORCES TO DRIVE GROWTH IN REVENUE AND SALES
+154%
Revenue Growth In 5 Years
+177%
Increased Revenue for AFTERPAY 2024 Campaign
+125%
Increased Sales
AMID FIERCE COMPETITION, NINE WEST TURNED CHALLENGES INTO OPPORTUNITIES, ACHIEVING THEIR BEST BLACK FRIDAY RESULTS THROUGH IMPRESSIVE’S STRATEGIC PLANNING
+22%
Increase in platform ROAS
+35%
Increase in conversions
+9%
Increase in conversion rate
BREAKING INTO THE AMERICAN MARKET: HOW SCANLAN THEODORE BOOSTED ROI BY 39% WITHOUT PROMOTIONS
+39%
Increase in ROAS
–29%
Decrease in CPA
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+$23m
Increase in new customer revenue
+230K
New customers acquired in just under one year
DISCOVER THE RESULTS WE ACHIEVED FOR KNOBBY THROUGH AN INNOVATIVE SEO STRATEGY
+52%
Increase in Organic Revenue
+139%
Increase in Keywords on Page 1
+79%
Increase in Non-brand traffic
SUSTAINABLE GROWTH IN A CHALLENGING LANDSCAPE: ZANUI’S JOURNEY BEYOND THE INDUSTRY DOWNTURN
+$6,775
From $0-$6,775 traffic value per month
+1796
Page 1 Keywords
+12,000
From 0-12,000 Organic traffic increase per month
Hit your Goals
Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.
