Setting up an effective SEO strategy for an enterprise SaaS application can seem daunting. With so many potential challenges, it’s understandable to feel overwhelmed. However, with the right approach, you can create an SEO strategy for your enterprise SaaS to drive more traffic and help grow your business.
B2B SaaS SEO starts with understanding your target audience’s needs. What keywords will they be searching for? Are there industry-specific terms that you can target?
Keep reading to learn more about the critical components of B2B SaaS SEO and how to use them to create an effective strategy.
What is enterprise SEO?
Enterprise SEO is the practice of optimising websites for higher search engine rankings that are specific to large companies. It includes optimising web pages for the keywords of a particular industry. You must also ensure the content on those pages is useful and relevant to users.
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What is enterprise SaaS SEO?
SaaS stands for Software as a Service – so companies whose main offering for customers is software service based. A couple you might know include Salesforce, Google Workspace or Dropbox.
Enterprise SaaS SEO involves managing large enterprise SEO strategies for SaaS companies that usually have big websites covering a wide range of services and products.
As with regular SEO, Enterprise SaaS SEO helps you optimise your company’s websites for higher search engine rankings. It usually does this by using enterprise SaaS SEO software, which helps to implement solid SEO principles across the board, saving time and money for companies and increasing conversion results.
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Benefits of enterprise SaaS SEO
Creating an effective B2B SaaS SEO strategy has a huge number of benefits, including:
- Generating more quality leads
- Increasing visibility among B2B SaaS customers
- Improving user experience
- Increasing website traffic
- Improving conversions
For your B2B SaaS enterprise SEO strategy to be successful, you must understand the B2B SaaS market and your target audience. Research keywords that B2B SaaS customers will likely use and create content that addresses their needs.
Also, focus on optimising your B2B SaaS website for mobile devices. The strategy can be helpful because customers increasingly use their smartphones to search for B2B SaaS solutions.
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Why does SEO matter for SaaS enterprises?
SEO matters for B2B SaaS enterprises. It can increase your enterprise’s visibility and attracts more customers. It can also improve your client’s user experience and help your company stand out.
Optimising your SaaS enterprise website for search engines allows you to reach more potential customers and gain an edge over the competition. For instance, SaaS enterprises that focus on SEO can rank higher in search engine results and, thus, draw more attention. Also, SaaS SEO helps optimise content that answers SaaS customers’ questions and increases conversions.
If you’re unsure where to start with SaaS SEO, consider hiring a software SEO agency. They have the expertise to help you develop an effective SaaS SEO strategy. Plus, they can tailor it to your SaaS enterprise’s needs so you get the best results.
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How is enterprise SaaS SEO different from ‘normal’ SEO?
The critical difference between enterprise SaaS SEO and “normal” SEO is that the former focuses on optimising webpages and content for search engine rankings specific to SaaS applications. It also entails creating content tailored toward SaaS customers and optimising SaaS websites for mobile devices.
In contrast, “normal” SEO optimises webpages and content for higher search engine rankings that apply to all industries. If you’re looking to optimise webpages and content for SaaS customers, then enterprise SaaS SEO is the best option.
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How does SEO contribute to growth in an enterprise SaaS?
SEO can help your SaaS enterprise become more visible and attractive to SaaS customers. It can increase your website traffic and generate more quality leads. It can also improve user experience and increases conversions.
The effect is possible because SEO optimises webpages and content tailored to the needs of B2B SaaS customers. It means that your SaaS customers can quickly and easily find the solutions they need, allowing them to make faster purchasing decisions.
A competent SaaS SEO agency can help you create an effective strategy. They will assess your business and create a tailored approach that meets your SaaS enterprise’s needs.
For instance, if your SaaS enterprise caters to the healthcare industry, an SEO agency for SaaS companies can create content that focuses on healthcare-specific topics. The content can help you reach more potential customers and increase conversions.
SEO is an invaluable asset for SaaS enterprises looking to grow and stand out in a competitive market. Focusing on enterprise SaaS SEO is a smart move if you’re looking to attract more customers and increase conversions. Hire competent SaaS SEO consultants to help you grow your business.
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Why B2B SaaS SEO requires a different approach
B2B SaaS SEO requires a different approach from ‘normal’ SEO. Most B2B SaaS customers are likelier to use specific keywords when looking for solutions. For instance, SaaS customers may search for SaaS solutions like ‘software SEO’ or ‘SaaS SEO consulting.’ It is thus essential to research SaaS-specific keywords and create content that addresses SaaS customers’ needs.
B2B SaaS SEO also requires enterprises to optimise SaaS websites for mobile devices. SaaS customers increasingly use their smartphones to search for SaaS solutions.
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How is Impressive’s SEO strategy unique to B2B SaaS businesses?
Impressive is your go-to software SEO agency. We tailor SaaS SEO strategies specific to your SaaS enterprises. Our specialists aim to understand your SaaS needs so that we can optimise SaaS web pages and content.
We also focus on optimising SaaS webpages and content for SaaS-specific keywords so that SaaS enterprises can rank higher in search engine results. Additionally, our SaaS SEO strategies make SaaS websites mobile-friendly so that customers can find SaaS solutions quickly and conveniently.
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What makes Impressive’s approach to B2B SaaS SEO stand out?
At Impressive, we offer a comprehensive B2B SaaS SEO package. Our professional team of software SEO experts will work with you every step of the way.
Our experienced team will assess your business, research SaaS-specific keywords and create content tailored to SaaS customers. From there, we’ll create an appropriate plan for your business to follow.
Our solutions target all aspects of SEO, including on-page and off-page optimisation, content marketing, link building and social media.
We also ensure your SaaS website is mobile-friendly and optimised to help your SaaS enterprise rank higher in search engine results.
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SaaS SEO top priorities
Technical SEO: we focus on making SaaS websites easy to crawl and index and ensuring SaaS webpages load quickly.
Content Marketing: we create SaaS-specific content tailored to SaaS customers and optimised for SaaS-specific keywords.
SEO Outreach: we provide SaaS enterprises with SaaS SEO outreach services so they can reach SaaS customers and generate more leads.
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Optimise Your SaaS Website for the Best Results
SaaS SEO is an essential tool that enterprises can use to draw SaaS customers and generate more leads. By optimising SaaS webpages and content for SaaS customers, SaaS enterprises can draw more attention and improve their search engine rankings.
If you’re unfamiliar with software SEO or need help optimising your SaaS website, Impressive’s team of experts is here and ready to help!
Contact Impressive today for SaaS SEO consulting services that will help you get the best SaaS SEO results. Let us help you find SaaS solutions quickly and conveniently!
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Enterprise SaaS SEO Case Study: Impressive X Turbosoft
SaaS SEO is an essential tool that enterprises can use to draw SaaS customers and generate more leads. By optimising SaaS webpages and content for SaaS customers, SaaS enterprises can draw more attention and improve their search engine rankings.
If you’re unfamiliar with software SEO or need help optimising your SaaS website, Impressive’s team of experts is here and ready to help!
Contact Impressive today for SaaS SEO consulting services that will help you get the best SaaS SEO results. Let us help you find SaaS solutions quickly and conveniently!
GET A FREE QUOTEEnterprise SaaS SEO Case Study: Impressive X Turbosoft
Who are Turbosoft, and what were their challenges?
Turbosoft is a manufacturer of high-end terminal emulators for some of the world’s most demanding industries including healthcare, finance, telecommunications and defence. They came to Impressive for help in increasing the amount of leads generated through their website, as well as assistance in improving search engine ranking performance. Terminal emulators is an incredibly niche industry, and we found that we were not able to easily find much in terms of high search volume queries. Because of the specificity of this industry, it was also a challenge for our content writers to fully grasp the knowledge required to write effectively about this subject.
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What strategy did Impressive and Turbosoft follow?
Objective: increase organic traffic for the website
Our strategy: we realised that instead of the traditional model of researching high-volume keywords, we would have to depend on optimising a large number of keywords with lower search volumes. We picked hundreds of potential keywords with very low search volumes of between 0-20, but made sure that these were highly relevant terms. We checked these against impressions on GSC, so we knew that these keywords will be relevant. Alongside this, we completed a number of technical SEO audits, to ensure that all the vital landing pages were being frequently crawled by Google. Hundreds of pages were optimised over a period of 12 months.
For the content part of the strategy, our content team conducted an intensive two-day workshop with the Turbosoft team to gain a clearer picture of the company, and a better understanding of their product and target audience.
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What were the results of our work?
Content
All Turbosoft content was worked on by a dedicated content team member, who had also run the Turbosoft workshop. This content writer was able to write content that met the unique needs of the client, as well as incorporate niche keywords and terms, resulting in better performance.
GET A FREE QUOTEOrganic growth
There were three main wins to come out
of our SEO strategy for Turbosoft.
1. Consistent growth in page #1 rankings, with over 200
keywords coming up on page #1 of Google
2. Strong growth in Non-brand clicks over the last 12 months (GSC):
3. 30% MoM growth in organic sessions:
All of this increased traffic led to a higher number of leads globally for Turbosoft. By early 2021, the site was consistently getting over 100 organic leads per month, which is almost double the amount gained the previous year.
Kogan
CLIMBING THE DIGITAL LADDER: KOGAN’S TECH-POWERED SURGE ACHIEVES A 40.5% BOOST IN PAGE #1 RANKINGS YoY!
+14%
Increase in non-brand clicks
+40.5%
Increase in page #1 rankings YoY
+55%
Improvement in Share of Voice
LETAO
BOOSTING ROAS AND REVENUE: UNLEASHING LETAO’S SWEET SUCCESS STORY WITH OUR DIGITAL MARKETING STRATEGIES
+11x
ROAS from Google Ads
+197K
Reach 991k users and attributed $197k revenue on meta
+238K
Combined revenue attributed from Meta & Google
KOOKAI
FASHIONABLY OPTIMISED: IMPRESSIVE’S SEO CAMPAIGN FOR KOOKAÏ RESULTS IN 160% GROWTH IN NON-BRANDED ORGANIC SEO TRAFFIC
+160%
Growth in non-branded organic SEO traffic
+3.4M
New impressions in 12 months
+11%
Increase in eCommerce conversion rate
MISHA
FROM SEARCH TO SOCIAL: HOW MISHA MORE THAN DOUBLED REVENUE GROWTH
+58%
Growth in Revenue
+36%
Growth in Conversion Rate
+38%
Growth in Non-Branded Impressions
MODIBODI
A MULTI-MIX CHANNEL APPROACH SAW MODIBODI GAIN $22.5M IN NEW CUSTOMER REVENUE IN JUST UNDER 1 YEAR
+74%
Increase in conversion value through paid search Year on Year
+66%
Increase in ROAS
+230K
New customers acquired in just under one year
HSP UTE LIDS
HOW WE CRAFTED INCREDIBLE RESULTS FOR THIS UTE LID DESIGN & MANUFACTURING COMPANY
+34%
Increase in paid conversions
+42%
Increase in non-branded clicks
+55%
Increase in page 1 rankings
Kookaburra Sport
WE POWERED THROUGH AND KNOCKED THIS SPORT EQUIPMENT MANUFACTURING BRAND’S SEARCH & REVENUE GOALS OUT OF THE PARK
+74%
increase in transactions
+138%
increase in online revenue
+287%
uplift in page 1 rankings
Reputation management services
Take back control over the online perception of your brand with our portfolio of reputation management services.
Google reviews management
Deliver an instant positive brand image for potential clients searching for your products or services and increase conversions with our Google reviews management.
Facebook reviews management
It’s easy for competitors and unhappy customers to spread unfair reviews across social media. Rebuild your profile with Facebook reviews management.
Glassdoor reputation management
If your past or current employees leave a negative review about their time at your organisation, this hugely influences your reputation. Turn things around with Glassdoor reputation management.
Tripadvisor reviews management
Correct and maintain reviews on your Tripadvisor page to promote leads and increase sales. Our Tripadvisor reviews management can help restore truth to your profile.
Any questions
Enterprise reputation management FAQs
Short answer: Yes. Why? The simple truth is the more people you have to convince, the harder it’s going to be. We’re all different, and we all expect different levels of customer service. While a simple acknowledgement and apology is good enough for one person, it could turn another off even more. The first step to restoring an enterprise business reputation is determining who was affected. Was it all of your customers or only a select persona? Once we know who we’re talking to, we can work together on finding a solution that resolves their concerns and leads your business onto the path of redemption. But don’t fret – while repairing an enterprise business’ reputation can take time, it all depends on the severity of the issue. And if you start managing your reputation when it’s still in a good position, the potential impact will be less severe.
No, we don’t. Our reputation management consultants understand that every business is unique. Just like our other digital marketing services, we never use a one-size-fits-all solution. Instead, we focus on pure data and cold, hard facts. This approach is far more likely to get results that will benefit your business. Whether you’re a large enterprise, or a small to medium size business, we’ll work closely with you to determine the best solution for your reputation concerns. It all depends on what’s happened before we can provide advice on the best way to manage the situation. Once we know where your business stands in the public eye, we can then start working out a strategy that caters specifically to your business. Yes, we can include milestones and timeframes in this strategy, but they’ll be specific to your business, your budget, and your goals.
Stranger things have happened, but it’s highly unlikely. Of course, it all depends on a number of factors. You need to take into consideration things like the severity of the allegations (and whether there’s any truth to them, let’s be real), as well as the size of your business and how many other online reviews you have. For example, if you’ve only got five reviews, and one of them is negative, that’s going to stand out like a store thumb to potential customers. Especially considering we’re living in a world where 86% of consumers read online reviews (and 90% of them trust them as much as personal recommendations). No matter if you have one or one hundred online reviews, the best thing you can do to resolve negative reviews is respond. Even if there’s no resolution for that customer, others will see that you cared enough to try.
No one knows your business better than you, so why would you trust a third party to manage your reputation? It’s simple really – you can’t see the forest for the trees. Let’s unpack that, shall we? When you’re too close to a problem, you can’t see the whole picture. Instead, you’re wrapped up in the smaller details. By including an external partner like Impressive, our reputation consultants will be able to use our outsider vantage point to give you a greater perspective. We’re sure you’ve seen the clickbait stories on social media – or even the viral posts themselves – of businesses clapping back at customers who have left negative reviews. Sometimes it works out, but more often than not it throws the business into hot water. Use these as a cautionary tale and let Impressive manage your reputation with cool and collected understanding.
Enterprise companies like tech giant Samsung and German carmaker VW have had their reputation tested in recent years. Closer to home, even big brands like Optus (especially during the World Cup) have experienced the wrath of the public. While this hasn’t completely decimated these companies, it definitely had an impact on their bottom line – and without the right damage control from experienced reputation consultants, the impact would have only kept growing. That’s where Impressive comes in. If your business reputation is under strain, we can help. We’ll take a look at all the facts, review the hard data, analyse and interpret the results and develop a strategy that will start turning your customers into brand advocates. There’s nothing more powerful.
Why be reactive when you can be proactive? Our reputation consultants are here and ready to start building your digital marketing strategy. From social media to Google Ads to enterprise SEO services, we can do it all – and we’ll make sure your brand reputation is first and foremost in our minds every step of the way. Mistakes happen to everyone, but only the most Impressive take ownership of those mistakes and have a plan in place to rectify them. Let’s get started on yours today.
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WE’RE NOT JUST A DIGITAL SERVICE PROVIDER – WE’RE YOUR PARTNER IN PERFORMANCE
Here’s how we’ll invest in you:
A comprehensive audit
We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.
Unique growth strategy
We’ll share our approach, covering how we’d scale your marketing efforts – and how they relate to your objectives.
ROI projections
We’ll forecast the results you can expect from our growth strategy, as well as your investment and the KPIs involved to get you there.