Pinterest Advertising That Turns Browsers Into Buyers
People open Pinterest with a purpose. They search for ideas, compare products, save options and come back when they are ready to act. That makes Pinterest advertising one of the highest-intent paid social channels available.
Pins have a long shelf life too. A single pin can keep generating clicks weeks or months after it goes live, which compounds return on ad spend over time. Brands that run Pinterest alongside Google Ads and Facebook Ads reach users across the full funnel, from visual discovery through to conversion.
Pinterest Advertising Services
Keyword and Interest Targeting
We map keyword searches and interest categories on Pinterest to reach users at the exact moment they plan purchases.
Creative Development
We produce scroll-stopping pins in static, video and carousel formats designed for the platform’s vertical, visual feed.
Shopping Ads and Product Feeds
We connect your product catalogue to Pinterest Shopping so users can browse, save and buy directly from your pins.
Campaign Setup and Management
We handle ad account structure, audience configuration, bidding strategy and daily management across all campaign types.
Pinterest Tag and Conversion Tracking
We install and configure the Pinterest tag to track add-to-carts, purchases and signups across your website.
A/B Testing
We test creative variants, copy angles and audience segments to improve performance week over week.
Performance Reporting
We deliver clear monthly reports covering impressions, clicks, conversions and return on ad spend against your KPIs.
Pinterest Strategy
We research your category, audience behaviour and seasonal trends to define targeting, budget pacing and campaign structure.
What Our Clients Say
Businesses that partner with our SEO agency report stronger rankings, improved lead flow and clearer performance tracking.
Why Incorporate Pinterest Into Your Strategy
Pinterest users are planners, not browsers. That mindset produces stronger purchase intent than most social platforms. Here is why the channel deserves a budget.
High purchase intent
Pinterest users search with commercial goals. They look for products, compare options and save items for later purchase. That means ad spend reaches users who are already close to a buying decision.
Longer content lifespan
Visual discovery at scale
Strong ecommerce integration
Our 7 Step Pinterest Advertising Process
Discovery and KPIs
We learn your business, define success metrics and audit any existing Pinterest activity.
Audience and Keyword Research
We map keyword searches, interest categories and audience segments on Pinterest relevant to your products.
Creative Planning
We develop pin concepts, ad copy and visual direction aligned to your brand and campaign objectives.
Campaign Setup
We structure the ad account, configure audiences, connect product feeds and set bidding strategy.
Launch and QA
We test tracking, review creative specs and push campaigns live with proper Pinterest tag configuration from day one.
Performance Monitoring
We monitor results daily, adjust bids, refresh creative and reallocate spend toward the strongest performers.
Reporting and Strategy Reviews
We deliver monthly reports covering impressions, clicks, conversions and ROAS, with quarterly strategy adjustments.
Wide Range of
Pinterest Ad Types
Pinterest Ad Types
Pinterest offers multiple ad formats. Choosing the right one depends on your product, your audience and your campaign objective.
Idea (Story) Pins
Multi-page pins that combine images, video and text. Ideal for tutorials, step-by-step guides and product demonstrations that keep users engaged within the platform.
Product Pins
Shoppable pins that pull pricing and availability directly from your product feed. Users can save them, compare products and click through to purchase on your website.
Collection Ads
A hero image or video paired with three smaller product images. When a user taps, they see up to 24 additional products. Strong for ecommerce brands with deep catalogues.
Carousel Ads
Multi-image ads that let users swipe through up to five cards, each linking to a different product or landing page. Useful for showcasing a range or telling a product sequence.
Promoted Pins
Standard pins with paid distribution. They appear in search results and feeds alongside organic content, giving your best-performing creative a wider reach.
Shopping Ads
Automated product ads pulled from your catalogue feed. Pinterest serves them to users based on search behaviour and browsing patterns. The format scales without manual creative production.
Is Pinterest Advertising Right for Your Business?
Pinterest works best for brands that rely on visual discovery and considered purchasing decisions. Fashion, homewares, food and beverage, beauty, travel and lifestyle brands see the strongest returns.
Wondering how effective is Pinterest advertising for your category? It depends on your product’s visual strength and whether your catalogue supports shoppable formats. Brands with strong imagery and a browsable range tend to outperform.
Brands running Snapchat advertising or Reddit advertising alongside Pinterest find that diversifying across underused platforms reduces reliance on Meta and lowers blended acquisition costs.
Other Ways
We Get Your Brand Seen
Google Ads (PPC)
We run search, shopping and performance max campaigns that capture high-intent demand at the point of action.
Facebook Ads
We manage campaigns across Meta placements to reach audiences during discovery, consideration and retargeting.
The Work. The Outcome.
We work closely with clients across retail, tech, health, and services to deliver SEO management for Melbourne‑based businesses that’s outcome-focused. These case studies show how strategy, execution, and clear goals lead to measurable growth.
If We Were Just Another Pinterest advertising agency we wouldn’t Be Impressive
Direct Access to Specialists
You work with the people running your campaigns. Decisions happen faster because strategy, execution and analysis stay close together.
Performance-Led Fees
Fees connect to agreed performance targets, not fixed retainers that reward activity alone.
One Team, One Direction
Paid media, SEO, content and creative work side by side on the same goals. That alignment prevents gaps and missed opportunities.
Award-Winning DIGITAL AGENCY
Impressive is one of Australia’s fastest-growing digital agencies, recognised by Deloitte for sustained expansion and performance. That growth is driven by a simple focus: putting people and clients first.
11 x CAMPAIGN FINALIST 2026
4 x CAMPAIGN WINNER 2025
13 X CAMPAIGN FINALIST 2025
14 x CAMPAIGN FINALIST 2025
WINNER: BEST USE OF AI IN SEARCH
WINNER: BEST USE OF SEARCH: TRAVEL
WINNER: BEST USE OF SEARCH: GAMING
WINNER: BEST SOFTWARE INNOVATION
WINNER: MOST INNOVATIVE COMPANY
Trusted Partners
Meeting the highest standards of verified social and environmental performance
Premier partner with advanced certifications in Google Ads and Analytics
Serious About Results?
So Are We.
So Are We.
Let’s get your SEO sorted with a custom strategy that answers to outcomes, not empty metrics.
