The Latest Podcasts

Episode 29: Melbourne Fashion Week

The Brightest Week in Australian Fashion

Melbourne Fashion Week is one of the biggest events of its kind in Asia-Pacific, pulling some of the most respected designers from around the globe. It’s not only a fixture on the calendar for the people who make and wear the hottest pieces of couture; marketers flock to MFW yearly to find out who’s making headway in a trillion-dollar industry.

Impressive attended this year to get all the hottest goss on what was going on in fashion marketing globally.

“How they use models and how they use influencers has changed – you can’t just post a photo and ask people to use a discount code.” – Nicole Craig

Meet Nicole & Nicolette

In today’s episode, Social Media Marketing Lead Nicole Craig and PR & Events Manager Nicolette Georgiou discuss what they learned at Melbourne Fashion Week, what it means for marketers, and what it means for your business. They highlight the importance of authenticity in engagement and look at what’s driving some of the biggest successes in the Australian and international market.

The conversation covers:

  • Creating Engaging Social Content – realism cuts through (1:03)
  • More about solving problems than looking pretty (3:25)
  • Who’s engaging with their customers (4:40)
  • How ASOS gets it right (5:50)
  • The Evolution of Misha (7:45)
  • The Road to CX Success (9:55)
  • The importance of working with a marketer (11:45)

“Everyone was on the same page, it was all about being authentic and real – all about being perfectly imperfect.” – Nicolette Georgiou

Connect with us

We hope you learned a lot about fashion marketing in a changing world. If you’d like to know more about what our team learned at Melbourne Fashion Week, check out Nicolette’s blog. If you still have a few more questions, you can get in touch with our digital strategists online or give us a call on 1300 191 943. We’d be happy to help!


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