Question 1

What makes Impressive the best choice for SEO in Melbourne?

Accepted Answer

Impressive’s SEO team is made up of specialists with years of experience under each and every one of their belts, collectively! That’s a very long belt. The kind you may find in a store for tall and large men. It’s true, our team has been in the game for a long time and we’ve mastered the ins and outs of Google’s ever-changing algorithms. Our portfolio of jaw-dropping results and customer satisfaction highlight our expertise and innovative approaches. While some agencies will make bold promises of getting your website to page one, we know that this is no easy feat (and nor is it necessarily profitable). We here at Impressive take a different approach. Our chief ambition is to get the right kind of traffic to your page, funnelling-in your target market so your site gets in front of your key demographic. We’ll ensure that no stone is left unturned as we cross every possible avenue of opportunity. Not only are we thorough, but we take pride in our dedication to transparency and honesty in our approach. Google takes black hat SEO tactics very seriously and acts accordingly. We’re well aware of the risks but we’re not worried cause we’re devoted to getting you the best results the right way. We are also innovators in our field and offer a large suite of advanced services including YouTube video optimisation, traffic guarantees, and high-end international SEO.

Question 2

How many keywords do you implement during onsite work and do how you choose the correct phrases?

Accepted Answer

To ensure that you’re not creating great content that no one will ever read (as it’s not directing people to your site), we undertake detailed research to ensure that your site is completely optimised both onsite and offsite. With this in mind, we know that having the right keywords is crucial to make your website stand out when someone searches online for what you’re selling. Not only will we target keywords with a long-term strategy in mind, but we’ll be sure to also grab any low hanging fruit that you enjoy immediately. When it comes to how many keywords we implement, we consult with you and discuss your budget and goals then decide on how many to focus on initially. Over time we aim to garner as many profitable, relevant keyworks to drive your campaign. We use a range of (industry standard) tools as well as engage directly with our clients to ascertain the best keywords to focus on. Upon creating content with these keywords in mind as well as optimising your site wherever possible, your site will be fully enhanced to yield the right kind of traffic to your site.

Question 3

What third party tools are used during your SEO audits?

Accepted Answer

In order for your site to get the kind of results you’re after, we make sure that all our practices and third party tools are of industry standards. Our collaborative platforms of choice include Moz, Siteliner, Ahrefs, SEMRUSH (who have awarded us for our SEO efforts) and Similar Web, to name a few. If you’re keen to find out more or obtain a FREE SEO audit conducted by our specialists, get in touch.

Question 4

Will you work with eCommerce sites?

Accepted Answer

Why yes indeed. We have a wealth of experience working with eCommerce businesses and helping them achieve great results with their SEO campaigns. Consequently, we’re also extremely familiar with eCommerce platforms (and their constituent plugins) such as Magento, BigCommerce and Shopify just to name a few. But don’t take our word for it, take a look at what our eCommerce clients have achieved through our SEO methods here.

Question 5

How much does SEO cost?

Accepted Answer

How long is a piece of string? SEO service costs can vary from campaign to campaign. This will all depend on the keywords and phrases you’re keen to target as well as other factors such as your industry, site history as well as how task heavy your site’s SEO undertaking may be. We can’t give you an exact cost until we understand your ambitions and business better. Creating the right SEO campaign that’s customised to your unique business will take time and study. With that, we’d like to get to know you better. Get in touch with us today for a FREE SEO session so we can learn more about you and get you the type of SEO you’re after.

Question 6

Will I have to make changes to my website?

Accepted Answer

We rarely have to change the structural or design aspects of a site, in order to optimise it. Rather, we focus on code content and optimise each page as it stands, providing tweaks and copy edits that’ll make all the difference. Most of our clients are happy to leave the tweaking in our hands, however, if you’d rather action our recommendations, you can still do so internally at your own discretion.

Question 7

Can you help businesses recover from Google penalties?

Accepted Answer

Google penalties (like most penalties) can be extremely damaging and undo months, even years worth of work. Google will enforce one when it believes you’re cutting corners, trying to game the system or over-optimise your site. But hope isn’t lost. We offer penalty assessment services for FREE. We’ll then be able to suggest the best course of action for you to take in order to get your site back on its feet. To take advantage of this service, please click here.

Question 8

Do you outsource any of your work overseas?

Accepted Answer

To ensure that you get the results you’re after, we need to make sure your campaigns get the requisite treatment, oversight and specialist expertise necessary. That’s why all of our SEO specialists work within Melbourne, in our very own office, within close proximity to one another. This ensures that our collaborative team is working around the clock to guarantee that your SEO strategy is up to industry standards; Providing professional oversight and much needed peace and mind.

Question 9

How long does it take for you to rank a website?

Accepted Answer

As soon as we get the okay to start with our optimisation as well as have all the necessary access permissions for your site, we’ll get in touch with our inside man at Google (not really, it’ just the Advanced Website Ranking System) and submit your site to be fully evaluated. It usually takes around 72 hours to determine a site’s initial rankings. Once we have commenced work and depending on a handful of important variables (niche, budget, etc) it could take from a month to 6 months to really move the needle. This could seem like a long time, but once we generate some momentum, you can reap the benefits well into the future. During your campaign our dedicated account managers will lead you through each milestone along the journey and ensure a high level of transparency and professional guidance. While your given phrases3 may not appear on page one of Google’s search engine results, to ensure full transparency we share monthly reports with our clients to track your keywords’ performance. Example: your keyword rank improves from position 84 (page 9) to 26 (page 3) and you get full visibility into the performance of your campaign.

Question 10

How important is content for SEO?

Accepted Answer

Content is the backbone of SEO. It’s not just a question of having your keyword-rich keywords on the page; your content has to align with what people search for in order to really rank high. If people are searching for “the best SEO agency”, the content on your landing page better explain what that means and why you fit that description. Or, if they’re looking for information about how to see results, it should walk them through what steps need to be taken before seeing any results.

Question 11

Why is it important to hire a leading SEO firm for an online business?

Accepted Answer

The internet is a big, crazy place. The idea of taking your chances with SEO on your own is one that most business owners would balk at. Just look at the craziness that’s happening on Facebook and Google! You need a SEO company because they are experts at what they do. They know how search engines work and they can create strategies that put you in front of potential customers every time they search for whatever it is you sell.

Question 12

Which is better for my business – push or pull marketing?

Accepted Answer

Both! Push marketing is great for generating immediate leads, but its immediate nature means that your lead pool can dry up if you don’t continue to sustain it. Pull marketing allows you to generate leads over a longer period of time, and can prove particularly effective if you want to build a long-term relationship with your site visitors.

Question 13

How do I know if my SEO strategy is working?

Accepted Answer

You’ll know your SEO is working if you see a noticeable increase in traffic, leads, and sales. If you don’t see these results, we can analyse your goals and make sure you are on track with your strategy — or help you develop a new one.

Question 14

Do you implement any black hat tactics?

Accepted Answer

While plenty of our SEO team members wear hats (some black), we do NOT engage in black hat SEO tactics. Google penalises sites which engage in these shady tactics and we support them on this. That’s why we take the good old fashion approach by pursuing best practice and encouraging our clients to commit to producing excellent content that their site visitors will adore (and come back for). By optimising your site both offline and online, you’ll be able to achieve a great flow of traffic to help realise your SEO ambitions. Black hat SEO may get you some results, but all your hard work will come undone if and when you’re caught out. The penalties may be severe and cause people to lose confidence in your brand so don’t risk it.

Question 15

What kind of SEO guarantees do you offer?

Accepted Answer

We don’t guarantee to get you on page one of Google, and to be honest, no company should. Google warns against companies making these lofty promises, particularly as their algorithms change often. Instead, Impressive guarantees to improve your visibility and rankings. We can get you the kind of traffic you’re after, carefully optimising your SEO to reach your target audience and consequently improve your site’s performance. But don’t take our word for it! Check out the REAL results we got our REAL clients here.

Question 16

Do you only optimise Australian sites or can you work across multiple countries?

Accepted Answer

Depending on the type of traffic you’re keen to attract we will create an SEO strategy that suits. However, we do offer a service we call International SEO. We cater to your international visitors by optimising your website in a way that attracts and retains the right visitors. International search engine optimisation uses similar tactics to geotargeting and SEO for small businesses. But, instead of optimising your site to attract local customers from your region, you optimise it for countries and languages other than your own.

Question 17

What link building techniques do you employ to help with rankings?

Accepted Answer

Backlinks are all about relationships, and good ones take a hefty investment of time and effort. We doubt you’ll have the time to start building these sorts of relationships on your own so we’ve done the work for you. We have a rich network with a variety of connections, from bloggers to journalists and everyone in between. Our growing database allows our SEO and PR team to connect with high quality backlink opportunities that will help boost your ranking and improve your site’s performance, driving the right traffic to your site. Our link building is always achieved through working with reputable websites and directories, ensuring that you not only achieve a stellar results but also have peace of mind that Google won’t penalise you. On top of this we provide our clients with specific link building strategies and outreach techniques unique to their niche that are aimed at providing extra exposure as well as inherent authority to their websites.

Question 18

Do you have website auditing services?

Accepted Answer

Why yes, we do. Our FREE website audits are known far and wide throughout the land for their comprehensive nature and ability to eke out opportunities for your site to develop. We’ll out what’s wrong, what’s right and what can be improved to truly kickstart your campaign for better, stronger results. If you’d like to get in touch for a FREE 45 minute session which will include a website audit, apply with us now.

Question 19

Can SEO increase my sales or leads?

Accepted Answer

Most definitely! SEO is an incredible way to increase not only the traffic to your site but also increase sales and leads as a result. With a holistic approach to both educating site visitors and enhancing your searchability, we differ from many SEO companies in that we not only get you relevant traffic but will improve your ROI.

Question 20

How are SEO and PPC different?

Accepted Answer

SEO differs from PPC in that its main objective is to improve your search position (or rank) on Google (or any other search engine, like Bing or Yahoo). The focus is on obtaining good quality organic traffic through a carefully mapped out content/SEO strategy. PPC, on the other hand, focuses on investing a specified budget into advertising your webiste/services/product. Your PPC campaign will surely reap results sooner, whereas SEO will also involve an investment of time. However, while both are crucial to any marketing strategy, search engine optimisation tends to get businesses a better return on investment over time in comparison to PPC.

Question 21

Should my business use SEO?

Accepted Answer

In short, YES. We can’t stress this any further. By implementing an SEO component into your overall marketing strategy, you’ll be investing in the long term visibility of your website and consequently, your company’s success online. Website’s that garner organic traffic through carefully implemented SEO position themselves to achieve a much higher ROI in the long term. More so than through paid search methods. If you’re still not convinced, we offer a FREE SEO audit and consultation for businesses keen to learn more about our practices and the many benefits of SEO. You can apply for a session here.

Question 22

Do you have in-house content writers to optimise our pages?

Accepted Answer

Funny you mention that! We’re a full stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, design extraordinaires and marketing masters who all call our agency home. Our copy writers will be able to provide your site with quality content that’s fully SEO optimised. It’ll also be engaging for your viewers. Engaging copy will ensure that they’ll keep coming back to you site again and again after their amazing experience and consequently, assist your rankings. Unlike some agencies, we keep our content writing and search engine optimisation team under the same roof, effectively meshing together superior tech knowledge and enchanting creative flair.

Question 23

Is it worth paying for corporate SEO services?

Accepted Answer

Yes, SEO provides a very high ROI if you have the right strategy for your business. The majority of online shopping starts from the search engine so taking the time, effort, and resources to build your brand visibility over time will help with drawing in consistent streams of revenue in the long term.

Question 24

What should you consider when hiring a SEO Melbourne agency?

Accepted Answer

When looking for a potential SEO company to work with, you should ensure that they’re experienced, understand your business, are transparent, and their guarantees are feasible. If you’re still unsure about working Impressive, just try out our free SEO audit to see how we can help you optimise your SEO strategy.

Question 25

How do backlinks impact SEO ranking?

Accepted Answer

Backlinks are the cornerstone of any SEO strategy. So, how do they impact your SEO ranking? A website has two areas to think about: front-end SEO and back-end SEO. The front-end is how users will see your page, while the back-end is how Google sees it. Backlinks can be created directly to the page, but are more often indirect (like an image or quote on another blog). We use both types of links to increase the authority of your content and help us get you to the highest rankings on Google!

Question 26

What is domain authority?

Accepted Answer

Domain authority is a numerical indicator of the general importance of a website. If a website has high domain authority, then it is considered high-quality by Google and other search engine algorithms and is thus more likely to be ranked highly by them.

Question 27

Will SEO work for my business?

Accepted Answer

SEO is both a science and an art. It works for many businesses, but not all. To determine if SEO will work for you, get in touch with our team of SEO experts for a free strategy consultation.

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