Measurement Planning & Implementation

The foundational stage of performance marketing is ensuring that there is a KPI linked to a business objective for every piece of activity that runs. Our analysts are dedicated to understanding your business objectives and finding the media metrics that align to achieving those goals.

The output of measurement planning comes in the form of a centralised document that acts as the source of truth when determining the success of a campaign with all performance platforms then also optimising to the same metrics.

Real-time reporting and insight generation

In the age of data-driven marketing, a non-negotiable is the ability to report on the metrics that matter in real-time and to be able to surface actionable insights.

As the cost of paid media campaigns continues to rise, it is increasingly important to ensure the ability to report on success metrics is accessible to all key stakeholders to make decisions on optimal budget allocation and optimisation of performance campaigns.

Our multi-channel dashboard solution allows for a clear, integrated view on performance metrics in real time with a view on how that ladders up to achieving the final business objectives.All of our reporting solutions are completely bespoke so you can focus on what matters most for your business.

Aside from just making data available via a dashboard, a key component of our offering is providing key insights from this information to help better inform on the optimisation of your performance campaigns.