4.8 stars out of 130+ reviews

SEO for Automotive Companies

Are you looking for a marketing agency that isn't afraid to take accountability for your revenue and profit?

Did you know there are more than 56,000 automotive industry businesses in Australia? With more and more businesses appearing, your automotive business has to stand out. You need a robust online presence that will take your business to the next level. And how might you achieve that? SEO, of course. If you’re looking for a cost-effective way to reach and engage your target audience, this is it. 

Keep reading to understand how an automotive SEO agency can help you get ahead of your competitors and scale up your business.

What is automotive SEO?

Automotive SEO is the process of optimising a website for search engine visibility. The goal is to generate more traffic to automotive-related websites.

Your company can achieve this by creating content that features relevant keywords and phrases. You must also ensure the website’s technical aspects (such as structure and speed) are optimised for search engine crawlers.

How can automotive SEO benefit a car dealership?

As a car dealer, you need your clients to find you online. How do you create visibility and organic search traffic to become a leader in the industry? That’s where automotive SEO comes into play. Here are three main ways automotive SEO can benefit your business:

Increased brand awareness

Automotive SEO can help you reach more people in your target market. The more people see your website, the more potential customers you have. For instance, if you target people in a specific region, SEO can help you reach them by optimising your website for location-based keywords.

Better return on investment

When you invest in automotive SEO services, you enjoy a better return on investment. SEO is more cost-effective than other marketing strategies, such as PPC advertising. The results are also more long-term and sustainable.

Higher rankings

Optimising your website for relevant keywords can improve your ranking in search engine results. Higher rankings mean more people will find your website, which can lead to increased traffic and sales.

Why do you need automotive SEO?

In the automotive industry, competition is fierce. You must have the edge over your competitors to stay ahead of the game. Working with an agency experienced in automotive SEO gives you that chance to stay ahead of your competition. The agency will give you access to a team of experts with years of experience in the industry. They can create a customised SEO strategy to help you become visible to your target audience.

So, whether you own a car dealership, offer vehicle repair services or manufacture cars, automotive SEO can help you reach more potential customers and increase your ROI.

If you’re ready to take your automotive business to the next level, Impressive is the company to contact. They will work with you to create a customised strategy to give you the edge you need to succeed.

SEO vs traditional marketing for automotive companies

SEO and traditional marketing are both critical for automotive companies. However, SEO offers more advantages than conventional marketing methods.

SEO can save you more money than traditional marketing strategies. It’s also more targeted and can help reach people actively searching for automotive-related products and services.

SEO will also create a more sustainable marketing strategy for your business than traditional marketing strategies. You can rely on SEO to build a robust online presence that will last for years.

Finally, SEO is a long-term strategy that can help you stay ahead of your competitors. As long as you continue to invest in SEO, you can be sure that your website will remain visible and attract more organic traffic.

The role of data in automotive SEO

If you’re like most business owners, you want to grow your automotive business. The correct data can help you create a comprehensive SEO strategy and identify opportunities that will help you start that growth.

Data can help you analyse your SEO campaigns’ performance and measure your efforts’ success. It can also give valuable insights into your customers’ behaviours and interests, allowing you to tailor your automotive SEO campaigns accordingly.

Using the correct data can help you optimise your website, identify opportunities for improvement, and ensure your SEO campaigns are as effective as possible.


Link building for automotive SEO

Link building involves creating links from other websites to yours, helping you build relationships with other automotive-related websites. It is crucial for automotive SEO because it enables you to gain more visibility in the search engine results pages. It also helps build trust with search engines, leading to better rankings.

Link building can be time-consuming, but it is worth the effort. However, you must invest in quality link-building services to ensure your website is linking to reputable sources.

How does content marketing affect automotive SEO?

Quality content goes hand in hand with SEO. Content marketing helps you create content tailored to your target audience and provides valuable information about the automotive industry. It can also help you build relationships with potential customers and increase brand awareness.

Content marketing can also help you attract more organic visitors to your website, and incorporating keywords and phrases into your marketing copy will only increase your appearance in search engine results. The more relevant and engaging content you create, the more likely people will link to it and share it with others.

The importance of local and mobile optimisation for automotive SEO

Local and mobile optimisation is essential for automotive SEO. Mobile-first indexing has become the norm in search engine algorithms, so ensuring your website is optimised for mobile devices is important. 

Mobile-friendly websites load faster and provide a better user experience. Eventually, it can help you rank higher in the search engine results pages.

Local SEO can also help you reach more customers by targeting people within a specific area. It can help you stand out against competitor businesses. If you want local customers to find your business, ensuring your website is optimised for local search is important.

Google My Business (GMB) for Automotive Industry

GMB helps automotive companies manage their presence on Google at no cost. It allows you to create custom listings for your automotive business, giving customers the information they need to find you.

With GMB, you can easily update your contact information, business hours, and services. You can also add images and videos to your listings, allowing users to better understand what you offer.

An optimised GMB listing can help you attract more customers and build your automotive business.

Automotive industry voice search optimisation

Voice search optimisation is quickly becoming a key tool in automotive SEO. Optimising your online content for voice search is crucial as more people are using voice-enabled devices to search for information.

Optimising your website and voice search content requires using natural language and long-tail keywords. Creating understandable content that answers what people are looking for is also essential.

What return on investment (ROI) should you expect from quality automotive SEO?

A competent SEO strategy can help you attract organic traffic to your website, build customer relationships, and increase brand visibility. As a result, you can expect an increase in sales and leads.

However, the return on investment (ROI) will vary depending on your automotive SEO efforts. For instance, if you invest in quality link-building services, you can expect a higher ROI than focusing solely on content marketing.

Measuring your automotive SEO efforts is essential to ensure you are getting the best return on investment. You should also track the performance of your campaigns to ensure they are meeting your goals.

Why you should choose Impressive for automotive SEO services

Impressive is an experienced automotive SEO agency offering customised solutions to help you reach your business goals. Our team of experts has the knowledge and experience to help you create an effective SEO strategy tailored to the automotive industry.

Whether you need help with keyword research, content marketing, or link building, our team is ready to help. We also offer monthly reporting so you can track the progress of your automotive SEO campaigns.

Contact Impressive if you are looking for a reliable automotive SEO agency to help you get the best return on investment. Contact us today for a free consultation.

Automotive SEO Case Studies: Impressive x Rola Roof Racks

SEO that’s not Off the Rack – SEMRush 2022 shortlist for best B2C campaign

Who are Rola Roof Racks, and what were their challenges?

Rola is one of Australia’s largest roof rack and cargo management companies. They are widely known as a business that manufactures roof racks for vehicles of almost all makes and models. 

Although the brand has been on the market for a long time, it struggled with a limited digital footprint, relying more on traditional methods to sell its products. 

Rola understood that they needed a wider digital reach to develop their brand further. The COVID-19 pandemic was a significant factor that motivated Rola to reconsider its traditional selling model and expand its digital presence. As a solution, Impressive developed an SEO campaign to help Rola achieve its new business objectives. 

The challenge with this client was creating a solid SEO strategy from scratch, as well as navigating a custom CMS that meant Impressive relied on the client’s web dev team to implement any recommendations around Technical SEO.

What strategy did Impressive and Rola Roof Racks follow?

Objective: the objective was to improve non-brand organic clicks and increase organic eCommerce revenue. 

Our strategy: after conducting some detailed competitor research, we found that on-page content creation was a significant driver of organic traffic growth in this industry. We decided to create a strategy around SEO and content creation for Rola Roof Racks, creating three types of optimised content: 

  1. Category-based landing pages – Landing pages based on different product categories. For example, Kayak Roof Racks.
  2. Location-based landing pages – These are separate landing pages specifically created for the stockists or distributors that stock the products. Since the distributors are spread across Australia and located in specific geo-locations, these landing pages effectively targeted audiences looking for roof racks in their areas. For example, roof racks in Geelong.
  3. Make & Model-based landing pages – These pages would target audiences looking for roof racks for a particular vehicle. For example, Toyota Corolla Roof Racks.

How did Impressive implement the SEO and content strategy?

Our keyword research was into three phases: Indexed Keywords, Competitor Keywords and Keyword variations. Once this research was completed, we created a blueprint of the highest-priority keywords and target URLs to address as part of our organic SEO strategy. 

Our keywords and target URLs were collected together into a content planner along with briefing instructions for Minicove Homes to approve. Once approved, the Impressive content team got started executing this plan, writing content based on keyword research provided by the SEO team. 

At the same time, ongoing technical SEO tasks were conducted, including

  • Deep technical audits to identify and resolve any technical SEO issues: for example, the site had issues with 404 errors and broken backlinks which were fixed on a priority basis.
  • Ongoing performance monitoring, tracking rankings, traffic and conversions
  • Researching industry-relevant blog topics including target keywords and appropriate references. We used the “Topic Research” tool in SEMrush for our research.

What were the results of our work?

Keyword trends

The number of keywords on page #1 for Rola went from 164 in Nov 2021 to 405 by the end of April 2022. This result indicated a massive improvement of 147% in page #1 visibility of the website.

Clicks and Impressions

In the last 6 months, Impressive reached the desired KPI of 100% growth in non-brand clicks. The non-brand clicks (clicks for queries without ‘rola’ in them) grew from 1,710 in May – Oct 2021 to 3,440 in Nov 2021 – April 2022.

Organic traffic growth

Organic revenue for the website rocketed from just $6,618.84 in May – Oct 2021 to $111,497.33 in Nov 2021 – April 2022. This result indicated a growth of 1,584.54% in eCommerce revenue. The eCommerce conversion rate also had a massive jump of 801.36%. 

Like the sound of our success? Get in touch today.

If you’re looking for a reliable automotive SEO agency to help you get the best return on investment, you’ve come to the right place. Contact us today for a free consultation.

seo locations














Hit your Goals

Our clients achieve more because we become their business partner, not a service provider. With one digital marketing agency responsible for your entire strategy, everything gets simpler. Hit your goals faster with the elite of Australia’s marketing talent who use tools, not shortcuts. Here’s how we do it.

A comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.