Mission Impressive
WE’RE ON A MISSION TO MAKE AN IMPRESSIVE IMPACT TO OUR LOCAL COMMUNITY.
ABOUT OUR INITIATIVE
Mission Impressive started as a simple initiative to collect our recyclable containers together for Victoria’s Container Deposit Scheme. As an agency, we’re collecting these containers and all choose a different charity to donate the proceeds to each month.
The initiative has since developed into Impressive’s very own movement for social change, incorporating a host of philanthropic activities that cater to all employees within the agency so everyone can be involved.
Standing for two simple, yet impactful reasons, Mission Impressive strives to:
1) Positively contribute back to our local community and charities
2) Enrich the sense of fulfilment and purpose for our people
This is The Mission Impressive Way.
PARTNERING WITH
TOTAL FUNDS RAISED IN 2025
THE WORK WE’RE DOING
Mission Impressive: Making an Impact Together
At Impressive, we believe in creating meaningful change through action. Mission Impressive is our way of integrating philanthropy into our daily work, ensuring our team has multiple opportunities to give back while fostering a deeper sense of purpose, fulfillment, and collaboration.
We focus our efforts across three key areas to maximise our impact:
Partnering with Uniting
We’ve teamed up with Uniting, a not-for-profit community service organisation supporting people across Victoria and Tasmania. Every month, we’re sending a team of Impressive volunteers visits Uniting’s Hartley Community Dining Room to serve meals and connect with members of our local community. Through this program, our team will build meaningful relationships while strengthening teamwork and leadership skills.
Recycling for a Cause
Through the Victorian Government Container Deposit Scheme, our team collects eligible drink containers in our office recycling container. At the end of each month, we donate the collected funds to a charity chosen by our team. This simple yet effective initiative turns everyday waste into valuable support for causes we care about—giving our team a tangible sense of accomplishment everyday.
Impressive Run Club
Wellness meets philanthropy with our weekly Impressive Run Club. For every kilometer run, Impressive donates $1 to a charity selected by the Run Club that month. This initiative not only promotes fitness and well-being, but also ensures our team’s efforts contribute to a greater purpose.
Through Mission Impressive, we’re turning small actions into meaningful impact—one step, one meal, and one donation at a time.
OUR VALUES
INCLUSION, DIVERSITY AND ESG PROMISE
INCLUSION & DIVERSITY PROMISE
As an agency, we’re proud to be fostering a culture of collaboration, inclusion and diversity in everything we do. Embracing diverse perspectives and experiences leads to innovation, creativity and exceptional results for our clients. Our team features digital marketing specialists at all stages of their careers and from a range of marketing backgrounds – because we know the best ideas don’t always come from the most experienced people in the room but the ones who can bring a new and fresh perspective to the challenge.
We are dedicated to creating an agency where individuals from all backgrounds, ethnicities, genders, abilities and orientations feel valued, respected and empowered to contribute their unique talents.
ESG PROMISE
It’s not just about the big wins – it’s about the right wins, too. As an agency, we believe in a responsible approach towards our clients, their employees and local communities, the environment and society are all an essential part of our success.
Responsible ownership and business success go hand in hand, which is why we don’t treat our responsibility to the environment and broader society as a checkbox. Responsible governance is woven into the foundations of our business and a key reason for our success.
At Impressive, it’s our mission to partner with companies that take this responsibility towards the environment, society and corporate governance as seriously as we do. We are constantly looking for ways we can improve our we interact with our clients and the wider world to make a positive impact on the environment, society and our stakeholders.
