USING A CONTENT-HEAVY INTERNATIONAL SEO APPROACH TO DRIVE RESULTS ON A GLOBAL SCALE.
Having already achieved something of a cult following in Australia, it was time for the brand to expand internationally, and they approached Impressive to help them target New Zealand, North America, Europe and South-west Asia – in addition to optimising their Australian site.
In-depth keyword research helped us build a content-heavy international SEO campaign across all websites, with language that stayed true to the brand. T2 saw a revenue boost of 122.79% in just 6 months in comparison to the previous period.
+106.72%
increase in traffic on the Australian site, compared to the previous year
+146.85%
increase in conversions compared to the previous year
+122.79%
Revenue boost
THE CLIENT
Born and brewed in Melbourne, T2 is infamous for breaking out of the mould of traditional tea and offering hot new twists to its fans. With its quirky voice and unique, colourful packaging – as well as the brand’s dedication to sustainability – T2 is truly innovative in its market and has built something of a cult following for its tasty leaves across Australia.
THE CHALLENGE
It was time for T2 to expand globally. With ambitions to grow beyond the Australia market, the brand wanted to engage a reputable SEO agency who could help them to optimise their international websites to increase brand awareness, traffic and sales.
With a somewhat low conversion rate and little presence in other target countries, they wanted us to be part of their growth across Australia, New Zealand, North America, Europe and South-west Asia.
STRATEGY
We launched into an in-depth audit and uncovered a number of technical issues on T2’s website that were impacting the customer’s online experience – pulling down rankings, reducing organic traffic and affecting conversion rate.
In addition to vital technical fixes, our senior SEO experts executed an optimisation strategy that was focused on the consistent production of content, that contained quality keywords yet maintained the brand’s iconic tone-of-voice to connect with its audience.
From optimising top-level parent pages through to individual category pages, our content writers worked closely with T2 to produce content that was favourable to search engines but stayed true to T2’s communication style.
THE RESULTS
Our optimisation strategy helped T2 increase their online revenue by 122.79% – which meant we more than doubled their sales. When comparing organic traffic to the same time last year, every site experienced a boost, with the Australian website proving to perform best with a 106.72% increase in traffic.
