Bloated themes, clunky code, apps stacked like Jenga blocks – sound familiar? Shopify’s a go-to for eCommerce brands because it’s fast to set up, scales well, and doesn’t need a dev team to keep it going. But the out-of-the-box setup won’t get you far in terms of search results.
That’s where SEO steps in. From page speed to structured data, the right tweaks can mean the difference between actually ranking or sinking. Unfortunately, Shopify just doesn’t have built-in SEO tools as sharp as some other platforms, which is where plugins help close the gap. They handle the technical grunt work, so your store stays search-friendly.
So, what are the best SEO plugins for Shopify? Here’s the rundown.
Shopify SEO plugins worth your time (and budget)
Does your Shopify store feel like it’s carrying extra weight? Now’s the time to trim the excess. The best Shopify SEO plugins can speed up your load times, clean up messy code, and help you get seen by the right people.
1. Redirect Pro
Ideal for: Broken link management and redirect handling
What it does:
- Detects 404 errors as they happen to stop dead ends
- Lets you set up 301 redirects quickly (for products, collections, etc.)
- Supports bulk redirect uploads if you’re moving a lot of URLs
- Gives you redirect data so you can see what’s working
How it helps with SEO:
Broken links damage your site’s credibility with search engines, not to mention frustrate visitors. Redirect Pro prevents lost traffic by making sure every link leads somewhere useful, keeping Google’s crawlers happy and maintains your rankings.
2. Schema Plus
Ideal for: Structured data and rich snippet management
What it does:
- Automatically adds product, FAQ page, article, and other schema markup
- Fixes schema errors that could hurt your appearance in search results
- Simple setup that doesn’t require coding knowledge
- Easily syncs with most Shopify review apps
How it helps with SEO:
Structured data improves how your listings appear in Google Search by enabling rich snippets such as star ratings, pricing, and FAQs. Schema Plus helps by making your results more attractive and clickable, leading to higher click-through rates.
3. Yoast
Ideal for: Metadata optimisation and content analysis
What it does:
- Gives tips on improving your meta titles and descriptions so they stand out
- Checks your content for easy reading and smart keyword use
- Adds structured data to help Google understand your pages better
- Lets you edit metadata across multiple pages to save time
How it helps with SEO:
Well-crafted metadata and easy-to-read copy help search engines and users understand your products quickly. Yoast highlights weak spots that could hold back your store’s ranking SERPs, boosting your chances of getting noticed and clicked.
4. Klaviyo
Ideal for: Email and SMS marketing automation (with a focus on customer retention)
What it does:
- Creates personalised email and SMS campaigns triggered by customer actions
- Suggests relevant products based on browsing and purchase history
- Offers detailed reporting to track which campaigns work best
- Builds segmented lists that let you avoid spamming uninterested shoppers
How it helps with SEO:
While not necessarily an SEO tool in the strict sense, Klaviyo is an effective tool for keeping traffic steady. By nurturing repeat business, it reduces bounce rates and keeps visitors returning to your site. The result? Steady traffic that signals value to search engines, helping support your organic rankings.
5. Avada
Ideal for: An all-in-one SEO fixer and site audit tool
What it does:
- Compresses images to speed up load times without losing quality
- Auto-applies an SEO checklist across all pages to improve meta titles, blog posts, keywords, alt text, and internal links
- Spots broken links and 404 errors, helping you fix or redirect them
- Adds structured data markup to product and blog pages for better indexing
- Creates and manages sitemaps to help Google crawl your site more effectively
How it helps with SEO:
Avada SEO Suite offers a strong starting point for anyone who hasn’t done much SEO yet. It reduces manual work and closes common gaps that can stop your site from ranking higher. With faster loading times and cleaner code, visitors are more likely to stick around.
6. Sherpas
Ideal for: Automated on-page SEO and link monitoring
What it does:
- Creates meta tags and alt texts for images without needing manual input
- Adds JSON-LD structured data to support rich results
- Detects and fixes broken internal and external links
- Tracks backlink profile and alerts you to changes or issues
- Supports multi-language stores with translation-ready tags
How it helps with SEO:
This plugin saves time by handling routine SEO upkeep for you. Sherpas Smart SEO helps maintain a healthy link profile and ensures Google can crawl your site thoroughly, both of which contribute to stronger rankings.
7. Tapita
Ideal for: Improving site speed and SEO content
What it does:
- Compresses and resizes images to reduce loading times
- Uses AI and templates to generate meta titles and descriptions
- Finds and fixes broken links automatically
- Provides real user monitoring (RUM) for page speed tracking
- Assists with keyword research and SEO content recommendations
How it helps with SEO:
Tapita sharpens both site performance and SEO content. Speed impacts rankings and user experience, and this plugin gets your pages loading fast. It also provides content guidance to keep your SEO on track and performing well.
8. TinyIMG
Ideal for: Image optimisation and site health reports
What it does:
- Compresses images automatically and adjusts sizing for mobile and desktop
- Adds ALT attributes based on file names and product information
- Implements structured data to enhance search listings
- Detects broken links and generates detailed SEO reports
- Allows bulk optimisation with minimal setup
How it helps with SEO:
Images often slow stores down and miss out on SEO potential. TinyIMG fixes both by making images load faster and giving search engines more information. This improves visibility and user experience, and helps your page stay competitive, especially in image-heavy search results.
How do these Shopify SEO plugins help my store get seen?
The best SEO plugins for Shopify don’t just polish a few meta tags; they fill the gaps that slow you down and hold back ratings.
We use these tools to sharpen the groundwork, so our SEO strategies hit harder and faster. Think of them as an extension of what we already do: fixing technical gaps, lifting your visibility, and giving you more ways to get found.
Here’s what Shopify SEO plugins can do for your site:
- Stronger site structure – Clean internal links, smart URLs, and quick fixes for crawl issues all help search engines make sense of your store. The right plugins keep things organised behind the scenes so nothing gets lost.
- Better content targeting – Plugins fine-tune how your content talks to search engines, flagging missed opportunities and improving performance. With 70% of shoppers expecting a personalised experience, they also help tailor recommendations and speed up the path to purchase.
- Faster site speed – By compressing images, managing scripts, and implementing lazy loading, your store performs faster. This keeps pages lighter and reduces bounce rates to boost your chances of better rankings.
- Fixes you didn’t know you needed – SEO audits within these plugins surface broken links, duplicate tags, or missing schema markup you might not catch manually.
- Smarter (and easier) scaling – Managing hundreds or thousands of products? Plugins make it easier to bulk edit meta tags, set page-specific rules, and apply SEO practices across the board.
Want better rankings without doing it all manually?
The right tools make the job faster and better. The best SEO plugins for Shopify cover gaps you might not even know exist: fixing metadata, sharpening content, sorting crawl errors, and speeding up site performance. But not every plugin suits every store. The right setup depends on where you’re losing ground. Maybe it’s slow load times, maybe it’s thin product content, or maybe Google’s just not getting your structure.
Impressive helps you figure all that out. We map out what’s missing, what’s holding you back, and what’ll actually move the needle – then get it done properly.Curious which Shopify SEO plugins suit your store best? <Book your free strategy session> and get expert guidance to make your SEO efforts count from day one.
Impressive helps you figure all that out. We map out what’s missing, what’s holding you back, and what’ll actually move the needle – then get it done properly.Curious which Shopify SEO plugins suit your store best? Book your free strategy session and get expert guidance to make your SEO efforts count from day one.
