At Impressive, we’ve always pushed the boundaries of what’s possible. As a growth-focused, integrated agency, we’ve built our reputation on helping ambitious brands scale sustainably, powered by cutting-edge technology and AI. But with our recent Certified B Corporation status, we’ve taken that commitment one step further. This certification reflects our dedication to not only achieving incredible results for our clients but also creating a meaningful, positive impact on our people, our community, and the environment.
Becoming a B Corp isn’t just a badge we wear; it’s an ongoing journey that reflects our core values of ‘Be Impressive’, ‘Fiercely Accountable’, ‘I’ve Got an Idea’ and ‘Love Your Work’. It’s an achievement that has grown from innovation, sustainable technology, and a people-first approach to drive long-term, purpose-led growth. The B Corp certification validates our relentless focus on a dual mission to deliver incredible outcomes for our clients while ensuring that our business practices align with the greater good.
What is B Corp Certification?
To become B Corp certified, companies must meet stringent standards of social and environmental performance, accountability, and transparency. It’s a rigorous process that requires businesses to demonstrate that they’re meeting the highest standards across all areas, from governance to social responsibility. The B Corp certification is for companies that balance purpose and profit—those who are committed to doing good in the world while still excelling in their industries.
For Impressive, this is where our ethos truly comes to life. We don’t just focus on achieving great results through integrated marketing solutions; we do it while embedding values like sustainability, community engagement, and employee well-being into the DNA of everything we do. As a company that’s powered by technology and innovation, we’re able to create real change, not just in our clients’ businesses but in the community and world at large.
Mission Impressive – A Movement for Social Impact
A key initiative that helped with our certification is our social change movement “Mission Impressive” launched in early 2025. Mission Impressive is a company-wide movement designed to weave philanthropy into the heart of our everyday work. This initiative goes beyond just charitable giving; it empowers every team member to make a tangible, positive impact in their community. It’s not just an initiative—it’s a cultural shift that’s helping us align our business back to our core values and success with the greater good.
Through Mission Impressive, we engage in three everyday actions that collectively drive big change. Our collaboration with Uniting’s Hartley’s Community Meals program, for instance, sees our team volunteering each month to prepare and serve meals and connect with individuals in need. Additionally, we’re turning waste into value through the Victorian Government’s Container Deposit Scheme, with funds from our recycling efforts being donated to a charity chosen by our team.
Finally, our Impressive Run Club allows our team to stay fit while contributing to charitable causes, donating $1 for every kilometre run to a charity selected by the group. These simple yet effective actions have allowed us to raise $3,853 to date, directly benefiting hundreds of local community members.
People, Tech, and AI
At Impressive, our tech-powered approach to performance marketing is what sets us apart, but it’s our people-first mentality that truly drives our success. Our ability to integrate cutting-edge AI solutions with a supportive culture is what allows us to not just meet—but exceed—our clients’ expectations. We’ve long believed that when our people thrive, our business thrives. And the B Corp certification affirms that our approach to employee well-being is as integral to our success as our innovative digital strategies.
For instance, initiatives like Impressive Days Off—where each employee gets one additional paid day off per month—speak to our commitment to work-life balance. Our Impressive Wellness Wallet allows team members to invest in their personal well-being, whether that’s through gym memberships or mental health resources. These practices contribute to the overall health of our team, empowering them to bring their best to every project and initiative, including those that drive impact in the community.
Reflections from Team
The B Corp certification means a lot to each member of Team Impressive, but it holds special significance for those who’ve helped shape our mission and vision. Here’s what some of our key people have to say about what the certification means to them personally:
Emily Moore, Marketing & Communications Manager, shares, “Mission Impressive is more than just an initiative—it’s a movement that ensures every one of us has the chance to make a real difference and contributes to a greater sense of fulfilment through our work. The B Corp certification validates the purpose-driven work we do and encourages us to create meaningful change both inside and outside the agency.”
Rebecca Den Braber, General Manager, reflects, “For me, this certification isn’t about the accolades; it’s about knowing that the work we’re doing contributes to something bigger than ourselves. It’s a powerful reminder that we can be a thriving business and still have a positive impact on the world.”
For Robert Tadros, Founder & CEO, “Achieving B Corp status is a clear reflection of the values we’ve always held—values that have shaped how we work, how we care for our people, and how we deliver strong results. It’s a commitment to not just succeed but to succeed with purpose.”
Sam Makwana, Head of SEO, adds, “What excites me most about being a B Corp is knowing that our work is driven by more than just business outcomes. We’re helping our clients grow while also creating positive change in the world. That’s something I’m incredibly proud to be a part of.”
Henry Zhang, Senior Performance Manager, comments, “I’m proud to have contributed to the B Corp certification process through my involvement with Mission Impressive. It’s fulfilling to know our actions are making a real difference, and I’m excited to be continually involved in this positive movement.”
Corbin Bristol, Enterprise Growth Manager, sums it up: “B Corp is a reflection of everything Impressive stands for—integrity, innovation, and a commitment to doing things the right way. This certification represents our ongoing journey to make a real, lasting impact.”
The Future of Impressive: Powered by Tech and Purpose
At Impressive, we’ve always believed in the power of innovation and technology to transform businesses, but we’ve learned that true success is about more than just the results we deliver. It’s about how we achieve them and who we help along the way. The B Corp certification affirms that we’re on the right path—one that balances business growth with social impact.
As we continue to grow, we’re excited to push the boundaries of what’s possible, both for our clients and for the communities we serve. Our journey as a Certified B Corporation is just beginning, and we’re ready to make an even greater impact in the years ahead. Powered by people, tech, and a shared sense of purpose, the future has never looked more impressive.
