A RESULTS-DRIVEN STRATEGY THAT MORE THAN ACHIEVED REVENUE TARGETS.
We surpassed them by an exceptional amount.
An omnichannel approach that focused on the retailer’s best moving products gave Synergie Skin an 89.5% increase in revenue compared to the same time last year, with a 459% increase in total site transactions.
+459%
increase in total site transactions
+600%
increase in total online revenue
+74%
increase in organic users
THE CLIENT
Synergie Skin was founded in 2005 by Terri Vinson, a cosmetic chemist who wanted to develop a much-needed range of highly-active skincare that was free from ethically questionable ingredients. With high UV levels and other harsh factors being exposed to Australians on a daily basis, Terri began to expand a science-backed range of beauty products that solve real problems.
THE CHALLENGE
When the brand first approached Impressive, they had zero online presence and wanted to find out how they could grow this. Originally starting out as stockists, they had recently shifted to an eCommerce store and needed a fresh, results-driven strategy.
Synergie Skin’s new marketing manager approached us to help achieve their original target of $100,000 of revenue in the first 12-months with Impressive.
STRATEGY
We engaged in a comprehensive cross-channel approach to ensure Synergie Skin was able to surpass their objectives. Impressive’s in-house SEO, PPC and social media teams worked together to build an integrated strategy that focused on the brand’s best-moving products.
With the anti-aging market in the midst of a huge growth period, we concentrated on making sure we put the right products in front of the right audience at the right time – to give Synergie Skin the competitive advantage it needed.
THE RESULTS
Our powerful strategy proved to overcome the client’s original target by a phenomenal amount. Despite their goals of reaching $100,000 per year, we now average $140,000 per month in online sales. March 2020 was a record month in history for the business – despite the coronavirus pandemic. When examining current performance in comparison with the same time last year, Synergie Skin has experienced an 89.5% increase in revenue.
